> ## Documentation Index
> Fetch the complete documentation index at: https://www.adspirer.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Add Meta Ad

> User wants to add another ad/creative variation to an EXISTING ad set.

DO NOT USE to create a new campaign. For new campaigns:
- Video campaign - `create_meta_video_campaign`
- Image campaign - `create_meta_image_campaign`
- Carousel campaign - `create_meta_carousel_campaign`

Common scenarios:
- A/B test ad copy: Different headlines, primary text, or CTAs for the same audience
- A/B test creatives: Different images or videos for the same audience
- Format testing within one audience: Image vs video ad in the same ad set
- Dynamic Creative (DCO): Multiple images + text variations in one ad — Meta auto-optimizes

KEY DISTINCTION — add_meta_ad vs add_meta_ad_set:
- Same audience, different creative/copy - use THIS tool (add_meta_ad)
- Different audience/targeting - use `add_meta_ad_set` instead (creates a new ad set)

Ads in the same ad set SHARE: targeting, budget, schedule, pixel tracking.
Each ad has its OWN: creative (image/video/carousel), headline, primary text, CTA, landing page.

IMPORTANT: You need an ad_set_id from a previously created ad set. Use `list_meta_ad_sets` first if you don't have the ad_set_id.

Supports all 3 ad types + Dynamic Creative:
- `image`: Different image + copy variation
- `video`: Different video + copy variation
- `carousel`: Different card set + copy variation
- **Dynamic Creative (DCO)**: Pass `image_urls` (2-10 images), `headlines` (up to 5), `primary_texts` (up to 5), `descriptions` (up to 5). Meta tests ALL combinations and optimizes delivery automatically.

Dynamic Creative Optimization (DCO) workflow:
1. Create ad set with `is_dynamic_creative=true` via `add_meta_ad_set`
2. Call this tool with `image_urls` (list of 2-10 image URLs), plus optional `headlines`, `primary_texts`, `descriptions` arrays
3. Meta will test all image × headline × text combinations and optimize
4. DCO ad sets support only 1 ad — if the ad set already has is_dynamic_creative enabled, this tool auto-detects it
Note: Cannot mix image_urls (DCO) with image_url (single image) or placement-specific images.

Standard workflow:
1. Get ad_set_id from prior campaign creation or `list_meta_ad_sets`
2. Write variant ad copy (different headline/primary_text/image)
3. Call this tool with ad_set_id + new creative + copy



## OpenAPI

````yaml /api-reference/openapi.json post /api/v1/tools/add_meta_ad/execute
openapi: 3.1.0
info:
  contact:
    email: support@adspirer.com
    name: Adspirer Support
  description: >-
    REST endpoints for every Adspirer tool. Same surface as the MCP server, over
    plain HTTP for consumers that can't speak SSE (n8n, Zapier, Make, curl, any
    language's HTTP client).


    ## Envelope

    Every request wraps tool-specific input in an `arguments` object:

    ```json

    { "arguments": { <tool-specific fields> } }

    ```

    Every response wraps the result in either a success envelope (`success:
    true`, `data: {...}`) or an error envelope (`success: false`, `error:
    "..."`, `is_error: true`).


    ## Authentication

    Pass your API key as `Authorization: Bearer sk_live_...` on every request.
    Generate keys at https://adspirer.ai/keys.


    ## Quota & billing

    Every successful billable call decrements your monthly tool-call allowance.
    The current counter is attached to every 200 response under `data.quota`:

    ```json

    "quota": { "used": 42, "limit": 150, "tier": "plus", "period_end":
    "2026-05-01" }

    ```

    When the limit is hit, the API returns HTTP 402 with a full `quota` block
    including `upgrade_url`. Read-only diagnostic tools (`get_usage_status`,
    `list_connected_accounts`, `get_connections_status`) are exempt and never
    consume quota.


    ## Idempotency

    Write operations accept an `Idempotency-Key: <uuid>` header. A repeated call
    with the same key returns the cached result rather than executing twice.
    **Strongly recommended for n8n, Zapier, and any retry-prone client** — it
    prevents duplicate campaigns when networks misbehave. Generate a fresh UUID
    per logical operation (not per retry).


    ## Multi-account users

    Customers with multiple connected accounts on the same platform (e.g. an
    agency with 10 Meta ad accounts) must specify which account to use via
    `ad_account_id`, `customer_id`, `advertiser_id`, or `account_id` depending
    on the platform. Omitting it returns HTTP 400 with a list of valid account
    IDs. See `list_connected_accounts` to discover available IDs.


    ## HTTP status codes

    - `200` — success (parse `data`)

    - `400` — tool-level error (surface `error` to users)

    - `401` — bad/missing API key

    - `402` — Adspirer quota exhausted

    - `404` — unknown tool name

    - `429` — upstream ad platform rate-limited us (Meta/Google/etc.) — retry
    with backoff

    - `500` — server error, report to support


    ## Streaming

    This endpoint is plain request-response JSON. There is **no SSE, no chunked
    streaming**. Safe to use from n8n Cloud's HTTP Request node, Zapier
    Webhooks, Make HTTP module, curl, and every mainstream HTTP library.
  title: Adspirer REST API
  version: 1.0.0
servers:
  - description: Production
    url: https://api.adspirer.ai
security: []
tags:
  - description: Audit tools
    name: audit
  - description: General (Account Management) tools
    name: general
  - description: Google Ads tools
    name: google-ads
  - description: LinkedIn Ads tools
    name: linkedin-ads
  - description: Meta Ads tools
    name: meta-ads
  - description: Monitoring & Reporting tools
    name: monitoring
  - description: TikTok Ads tools
    name: tiktok-ads
paths:
  /api/v1/tools/add_meta_ad/execute:
    post:
      tags:
        - meta-ads
      summary: Add Meta Ad
      description: >-
        User wants to add another ad/creative variation to an EXISTING ad set.


        DO NOT USE to create a new campaign. For new campaigns:

        - Video campaign - `create_meta_video_campaign`

        - Image campaign - `create_meta_image_campaign`

        - Carousel campaign - `create_meta_carousel_campaign`


        Common scenarios:

        - A/B test ad copy: Different headlines, primary text, or CTAs for the
        same audience

        - A/B test creatives: Different images or videos for the same audience

        - Format testing within one audience: Image vs video ad in the same ad
        set

        - Dynamic Creative (DCO): Multiple images + text variations in one ad —
        Meta auto-optimizes


        KEY DISTINCTION — add_meta_ad vs add_meta_ad_set:

        - Same audience, different creative/copy - use THIS tool (add_meta_ad)

        - Different audience/targeting - use `add_meta_ad_set` instead (creates
        a new ad set)


        Ads in the same ad set SHARE: targeting, budget, schedule, pixel
        tracking.

        Each ad has its OWN: creative (image/video/carousel), headline, primary
        text, CTA, landing page.


        IMPORTANT: You need an ad_set_id from a previously created ad set. Use
        `list_meta_ad_sets` first if you don't have the ad_set_id.


        Supports all 3 ad types + Dynamic Creative:

        - `image`: Different image + copy variation

        - `video`: Different video + copy variation

        - `carousel`: Different card set + copy variation

        - **Dynamic Creative (DCO)**: Pass `image_urls` (2-10 images),
        `headlines` (up to 5), `primary_texts` (up to 5), `descriptions` (up to
        5). Meta tests ALL combinations and optimizes delivery automatically.


        Dynamic Creative Optimization (DCO) workflow:

        1. Create ad set with `is_dynamic_creative=true` via `add_meta_ad_set`

        2. Call this tool with `image_urls` (list of 2-10 image URLs), plus
        optional `headlines`, `primary_texts`, `descriptions` arrays

        3. Meta will test all image × headline × text combinations and optimize

        4. DCO ad sets support only 1 ad — if the ad set already has
        is_dynamic_creative enabled, this tool auto-detects it

        Note: Cannot mix image_urls (DCO) with image_url (single image) or
        placement-specific images.


        Standard workflow:

        1. Get ad_set_id from prior campaign creation or `list_meta_ad_sets`

        2. Write variant ad copy (different headline/primary_text/image)

        3. Call this tool with ad_set_id + new creative + copy
      operationId: execute_add_meta_ad
      parameters:
        - description: >-
            Client-generated UUID to make writes idempotent. Strongly
            recommended for write tools. A repeat call with the same key returns
            the cached result instead of re-executing. Example:
            550e8400-e29b-41d4-a716-446655440000
          example: 550e8400-e29b-41d4-a716-446655440000
          in: header
          name: Idempotency-Key
          required: false
          schema:
            format: uuid
            type: string
      requestBody:
        content:
          application/json:
            example:
              arguments:
                ad_set_id: string
                ad_type: string
                asset_bundle_id: string
                existing_image_hash: string
                image_url: string
                landing_page_url: https://example.com
                primary_text: string
                right_column_image_url: string
                story_image_url: string
                video_url: string
            schema:
              properties:
                arguments:
                  description: Input schema for adding a new ad to an existing ad set
                  properties:
                    ad_account_id:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Meta ad account ID
                      title: Ad Account Id
                    ad_name:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Custom name for the ad. Also accepts 'name' as alias.
                      title: Ad Name
                    ad_set_id:
                      description: The Meta Ad Set ID to add the ad to (required)
                      title: Ad Set Id
                      type: string
                    ad_type:
                      description: 'Type of ad: ''image'', ''video'', or ''carousel'''
                      title: Ad Type
                      type: string
                    asset_bundle_id:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Asset bundle ID
                      title: Asset Bundle Id
                    call_to_action:
                      default: LEARN_MORE
                      description: CTA button
                      title: Call To Action
                      type: string
                    cards:
                      anyOf:
                        - items:
                            additionalProperties: true
                            type: object
                          type: array
                        - type: 'null'
                      default: null
                      description: Carousel cards (2-10)
                      title: Cards
                    description:
                      anyOf:
                        - maxLength: 255
                          type: string
                        - type: 'null'
                      default: null
                      description: Description (max 255 chars, recommended 30)
                      title: Description
                    descriptions:
                      anyOf:
                        - items:
                            type: string
                          type: array
                        - type: 'null'
                      default: null
                      description: >-
                        List of description variations for Dynamic Creative (up
                        to 5). Used with image_urls for DCO.
                      title: Descriptions
                    existing_image_hash:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Existing image hash
                      title: Existing Image Hash
                    existing_video_id:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Existing video ID
                      title: Existing Video Id
                    facebook_page_id:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Facebook Page ID
                      title: Facebook Page Id
                    headline:
                      anyOf:
                        - maxLength: 255
                          type: string
                        - type: 'null'
                      default: null
                      description: Headline (max 255 chars, recommended 40)
                      title: Headline
                    headlines:
                      anyOf:
                        - items:
                            type: string
                          type: array
                        - type: 'null'
                      default: null
                      description: >-
                        List of headline variations for Dynamic Creative (up to
                        5). Used with image_urls for DCO.
                      title: Headlines
                    image_url:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Image URL (for image type)
                      title: Image Url
                    image_urls:
                      anyOf:
                        - items:
                            type: string
                          type: array
                        - type: 'null'
                      default: null
                      description: >-
                        List of image URLs for Dynamic Creative Optimization
                        (2-10). Meta automatically tests all combinations and
                        optimizes delivery. Mutually exclusive with
                        image_url/existing_image_hash/story_image_url.
                      title: Image Urls
                    instagram_account_id:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Instagram account ID
                      title: Instagram Account Id
                    landing_page_url:
                      description: Landing page URL (HTTPS)
                      title: Landing Page Url
                      type: string
                    lead_form_id:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: >-
                        Lead form ID for OUTCOME_LEADS campaigns. If not
                        provided, auto-fetched from the ad set's campaign.
                      title: Lead Form Id
                    multi_advertiser:
                      anyOf:
                        - type: boolean
                        - type: 'null'
                      default: null
                      description: >-
                        Set to false to opt out of Meta's multi-advertiser ad
                        format at the creative level. Default (None) = Meta's
                        default behavior (enrolled).
                      title: Multi Advertiser
                    primary_text:
                      description: >-
                        Primary ad text (max 2200 chars, recommended 125).
                        Supports emojis and line breaks.
                      maxLength: 2200
                      title: Primary Text
                      type: string
                    primary_texts:
                      anyOf:
                        - items:
                            type: string
                          type: array
                        - type: 'null'
                      default: null
                      description: >-
                        List of primary text variations for Dynamic Creative (up
                        to 5). Used with image_urls for DCO.
                      title: Primary Texts
                    right_column_image_url:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: >-
                        Image URL for Right Column (1.91:1, recommended
                        1200x628px). Uses asset_feed_spec for placement-specific
                        creatives.
                      title: Right Column Image Url
                    story_image_url:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: >-
                        Image URL for Stories/Reels (9:16, recommended
                        1080x1920px). Uses asset_feed_spec for
                        placement-specific creatives.
                      title: Story Image Url
                    thumbnail_url:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Custom thumbnail URL
                      title: Thumbnail Url
                    video_url:
                      anyOf:
                        - type: string
                        - type: 'null'
                      default: null
                      description: Video URL (for video type)
                      title: Video Url
                  required:
                    - ad_set_id
                    - ad_type
                    - primary_text
                    - landing_page_url
                  type: object
              required:
                - arguments
              type: object
        description: >-
          All tool arguments are wrapped in an `arguments` object. The fields
          accepted inside `arguments` are listed below — required fields are
          marked with a red asterisk.
        required: true
      responses:
        '200':
          content:
            application/json:
              example:
                data:
                  quota:
                    limit: 150
                    period_end: '2026-05-01'
                    tier: plus
                    used: 42
                  text: (tool-specific textual output for add_meta_ad)
                success: true
                tool: add_meta_ad
              schema:
                $ref: '#/components/schemas/SuccessResponse'
          description: >-
            Tool executed successfully. `data.text` carries the human-readable
            result (markdown-friendly). `data.quota` shows your current usage
            against the plan limit. `data.structured` appears when the tool
            emits machine-parseable structured content. `data.content` appears
            for tools that return non-text blocks (images, resources).
        '400':
          content:
            application/json:
              example:
                error: >-
                  You have 25 meta_ads accounts connected. Please specify which
                  account to use by passing the ad_account_id parameter:
                    - Acme Holdings (ad_account_id="act_123456789")
                    - Acme EU (ad_account_id="act_987654321")
                is_error: true
                success: false
                tool: add_meta_ad
              schema:
                $ref: '#/components/schemas/ErrorResponse'
          description: >-
            Tool-level error. The `error` string is safe to surface to end
            users. Common causes: missing required argument, multi-account user
            didn't specify which account, upstream platform validation failure.
        '401':
          content:
            application/json:
              example:
                error: >-
                  Not authenticated. Please connect your Adspirer account first
                  at https://adspirer.ai
                is_error: true
                success: false
                tool: add_meta_ad
              schema:
                $ref: '#/components/schemas/ErrorResponse'
          description: Invalid, expired, or revoked API key.
        '402':
          content:
            application/json:
              example:
                error: |-
                  🚨 Monthly limit reached (150/150 tool calls on Plus tier).
                  Upgrade to Pro at https://adspirer.ai to keep building.
                is_error: true
                quota:
                  limit: 150
                  period_end: '2026-05-01'
                  tier: plus
                  upgrade_url: https://adspirer.ai
                  used: 150
                success: false
                tool: add_meta_ad
              schema:
                $ref: '#/components/schemas/QuotaErrorResponse'
          description: >-
            Quota exhausted for the current billing period. The response
            includes a `quota` block with the current used/limit/tier values and
            an `upgrade_url` to move up a tier.
        '404':
          content:
            application/json:
              example:
                error: 'Tool not found: add_meta_ad'
                is_error: true
                success: false
                tool: add_meta_ad
              schema:
                $ref: '#/components/schemas/ErrorResponse'
          description: Unknown tool_name. Check /openapi.json for the full catalog.
        '429':
          content:
            application/json:
              example:
                error: >-
                  Upstream platform rate limit hit (Meta Business Use Case
                  throttle at 95%). Retry after 60 seconds.
                is_error: true
                success: false
                tool: add_meta_ad
              schema:
                $ref: '#/components/schemas/ErrorResponse'
          description: >-
            Rate-limited by the upstream ad platform (Meta, Google, LinkedIn,
            TikTok). Retry with exponential backoff. Not the same as Adspirer's
            own quota — that returns 402.
        '500':
          content:
            application/json:
              example:
                error: 'Internal error: RuntimeError'
                is_error: true
                success: false
                tool: add_meta_ad
              schema:
                $ref: '#/components/schemas/ErrorResponse'
          description: >-
            Unexpected server error. Report to support@adspirer.com with
            request_id.
      security:
        - ApiKeyAuth: []
components:
  schemas:
    SuccessResponse:
      description: >-
        Returned on HTTP 200. `data.text` is the primary human-readable output.
        `data.quota` is always present for billable calls. `data.structured` is
        set only when the tool emits machine-parseable structured content.
        `data.content` is set only when the tool emits non-text content blocks.
      properties:
        data:
          properties:
            content:
              description: Non-text content blocks (images, resources).
              items:
                $ref: '#/components/schemas/ContentBlock'
              type: array
            quota:
              $ref: '#/components/schemas/QuotaBlock'
            structured:
              additionalProperties: true
              description: >-
                Machine-parseable structured content when the tool provides it
                (e.g. account selection prompts, widget payloads).
              type: object
            text:
              description: >-
                Human-readable output. Markdown-friendly for tools that emit
                formatted lists, tables, or recommendations.
              type: string
          required:
            - text
          type: object
        success:
          const: true
          type: boolean
        tool:
          description: Echoed tool_name from the request URL.
          type: string
      required:
        - success
        - data
        - tool
      type: object
    ErrorResponse:
      description: >-
        Returned on HTTP 4xx / 5xx (except 402 which uses `QuotaErrorResponse`).
        `error` is always a human-readable string safe to surface to end users.
      properties:
        error:
          description: Human-readable error message.
          type: string
        is_error:
          const: true
          type: boolean
        structured_content:
          additionalProperties: true
          description: >-
            Present when the underlying tool attached structured metadata to the
            error (e.g. account-selection lists).
          type: object
        success:
          const: false
          type: boolean
        tool:
          type: string
      required:
        - success
        - error
        - tool
      type: object
    QuotaErrorResponse:
      description: >-
        Returned on HTTP 402 when the monthly quota is exhausted. Identical to
        `ErrorResponse` but with an additional `quota` block.
      properties:
        error:
          type: string
        is_error:
          const: true
          type: boolean
        quota:
          $ref: '#/components/schemas/QuotaBlock'
        success:
          const: false
          type: boolean
        tool:
          type: string
      required:
        - success
        - error
        - tool
        - quota
      type: object
    ContentBlock:
      additionalProperties: true
      description: >-
        A non-text content block. Rare today; tools that attach images,
        resources, or widget payloads populate `data.content` with blocks of
        this shape.
      properties:
        type:
          example: image
          type: string
      required:
        - type
      type: object
    QuotaBlock:
      description: >-
        Current quota state for the API key owner. Attached to every successful
        billable response under `data.quota`, and to 402 errors under `quota`
        (plus `upgrade_url`).
      properties:
        limit:
          description: Tool call allowance for the current tier.
          example: 150
          type: integer
        period_end:
          description: When the monthly counter resets (ISO date).
          example: '2026-05-01'
          format: date
          type: string
        tier:
          description: Subscription tier of the account that owns the API key.
          enum:
            - free
            - plus
            - pro
            - max
          example: plus
          type: string
        upgrade_url:
          description: Upgrade link (present only on 402 quota errors).
          format: uri
          type: string
        used:
          description: Tool calls consumed this billing period.
          example: 42
          type: integer
      required:
        - used
        - limit
        - tier
        - period_end
      type: object
  securitySchemes:
    ApiKeyAuth:
      bearerFormat: API Key (sk_live_...)
      description: >-
        API key from https://adspirer.ai/keys. Prefix `sk_live_`. Treat as a
        secret — never commit.
      scheme: bearer
      type: http

````