> ## Documentation Index
> Fetch the complete documentation index at: https://www.adspirer.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# What Adspirer Can & Can't Do
> Adspirer capabilities and limitations: what the AI advertising agent handles (campaigns, analytics, optimization) and what it doesn't (creative, billing).
A clear breakdown of what Adspirer does and what's outside its scope.
## What Adspirer Does
### Campaign Management
* Create Search, PMax, [Shopping](/ad-platforms/google-ads), App/UAC, [Display](/ad-platforms/google-display-ads), [YouTube](/ad-platforms/youtube-ads), Demand Gen, Image, Video, Carousel, [Meta Advantage+ Catalog (dynamic product ads)](/ad-platforms/meta-ads), Sponsored Content (image/video/text/carousel), [Amazon Sponsored Products / Brands / Display](/ad-platforms/amazon-ads), and [pay-per-click ChatGPT Ads](/ad-platforms/chatgpt-ads) campaigns
* Run **Shopping** campaigns from a Google Merchant Center feed with a full product-partition tree
* Manage **Meta catalog / dynamic product ads** — prospecting and retargeting from your product catalog
* Pause, resume, and update live campaigns
* Set and adjust budgets, bids, targeting, frequency caps, and schedules
* All campaigns created **PAUSED** for your review
* **No daily cap on Google Ads operations** — Adspirer holds agency-level Standard Access for the Google Ads API, so bulk builds, large restructures, and account-wide optimization run at full speed
### Research & Analysis
* Keyword research with real CPC data from Google Keyword Planner
* Audience targeting research (interests, demographics, job titles)
* Performance analysis (spend, conversions, CPA, ROAS, CTR)
* Wasted spend detection (keywords with clicks but zero conversions)
* Creative fatigue detection (declining CTR over time)
* Performance anomaly diagnosis (sudden CPA spikes)
* Conversion reporting that reconciles with each platform's own dashboard — on Meta, every conversion action is broken out with the purchase event that matches Ads Manager highlighted
### Optimization
* Budget reallocation based on ROAS/CPA performance
* Placement optimization (Meta: Feed vs Stories vs Reels)
* Audience segment analysis (which demographics convert best)
* Cross-platform performance comparison
### Automation & Proactive Monitoring
* **[Autonomous Ad Ops agents](/agent-skills/ad-ops-agents)** — give an agent a plain-English goal and a cadence; it monitors your accounts and **proposes every change to an approval queue**. Nothing spends or changes without your sign-off. One agent can act across Google, Meta, TikTok, LinkedIn, and Amazon, measure its own impact, and learn from your rejections. **Community playbooks** let you share and fork agent strategies. (Plus/Pro/Max)
* **Watch Agent** — background AI agent that scans all connected ad accounts every 15 minutes, finds issues, and emails you a ready-to-paste action prompt. Trigger on demand with `run_watch_now`.
* **Monitors & Alerts** — set metric thresholds (CPA, ROAS, CTR, spend, etc.) via MCP tools or the [Monitors web UI](https://adspirer.ai/monitors). Alerts fire when thresholds are crossed and can be scoped to specific platforms or campaigns.
* Scheduled daily/weekly performance briefs with PDF attachment
* Cross-platform ad-hoc report generation
### Get Started, Pre-flight & Diagnostics
* **[Diagnostic & Helper tools](/agent-skills/diagnostic-helper-tools)** — a group of free, read-only tools that suggest your best next step, check an account is launch-ready before you create a campaign, translate cryptic platform errors into plain-language fixes, and confirm a campaign is actually serving (a real live check across all six platforms). Quota-free on **every plan, including Free**.
* **Self-diagnosis** — `diagnose_my_setup` tells apart an AI-client connection problem from an ad-platform sign-in problem, so you fix the right thing.
* **Interactive cards & dashboards** — in ChatGPT and Claude, results render as branded, interactive UI instead of plain text: setup checklists, usage meters, opportunity lists, and an account switcher, plus a tabbed performance dashboard (KPI tiles, charts, and 7 / 14 / 30 / 60 / 90-day or custom date-range switching) and a graded conversion-audit scorecard. They render on desktop, web, and mobile, and fall back to clean text where widgets aren't supported.
### Shareable Dashboards
* Generate a performance dashboard from chat or the `/dashboards` UI and share it as a **live, no-login link** — recipients always see fresh data. Links are revocable and expire per plan tier.
* **White-label** dashboards with your own logo, custom title/footer, and an option to hide Adspirer branding — ideal for client reporting.
* Dashboards adapt to your data with \~20 analysis blocks (Pareto, anomaly detection, efficiency frontier, funnel, treemap, waterfall) and platform-specific signatures across Google, Meta, TikTok, and LinkedIn.
### Extend & Localize
* **[Community Plugins](/agent-skills/community-plugins)** — open-source, read-only community analysis tools that show up alongside the built-in ones (sandboxed, credential-free).
* **[Available in 116 languages](/knowledge-base/localization)** — the dashboard and onboarding are localized with full right-to-left support, and you can instruct the AI assistant in your own language.
### Marketing Stack Integrations (Plus and above)
* **[Google Analytics 4](/integrations/google-analytics)** — correlate paid ad spend with on-site behavior (sessions, conversions, traffic sources, landing-page performance).
* **[Klaviyo](/integrations/klaviyo)** — pull email + SMS campaigns, flows, segments, profiles, and revenue alongside paid media for full-funnel analysis.
## What Adspirer Does NOT Do
### Creative Generation
Adspirer does **not** generate images, videos, or design assets. It generates **ad copy** (headlines and descriptions) but not visual creatives.
**Workaround:** Use AI creative tools (Midjourney, DALL-E, Runway, CapCut), then provide the URL to Adspirer for campaign creation.
### Conversion Tracking Setup
Adspirer cannot install tracking pixels, configure Google Tag Manager, or set up conversion events. These require access to your website code.
**Workaround:** Set up conversion tracking directly in each platform's dashboard, then Adspirer can report on conversion data.
### Billing & Payment
Adspirer cannot access or modify your ad platform billing information (credit cards, invoices, payment methods).
### Landing Page Creation
Adspirer manages ads, not websites. It cannot create or modify landing pages.
### Organic Social Media
Adspirer manages **paid** advertising only. It cannot post organic content, manage social media accounts, or boost existing organic posts.
### Platform-Specific Limitations
| Platform | Not Yet Supported |
| ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Google Ads** | Discovery (legacy) campaigns; hotel/local campaigns. Search, PMax, Shopping, App/UAC, Display, YouTube, and Demand Gen are supported |
| **Meta Ads** | Instagram-only campaigns (Meta treats FB/IG as placements), Messenger ads. Image, video, carousel, and Advantage+ Catalog (dynamic product ads) are supported |
| **Amazon Ads** | Amazon DSP (programmatic display); Sponsored Products / Brands / Display are fully supported |
| **ChatGPT Ads** | Multi-card / non-`chat_card` creatives; ads pass OpenAI review (some categories disallowed) |
| **LinkedIn Ads** | Matched Audiences (retargeting), InMail campaigns. Image, video, text, and carousel campaigns are supported |
| **TikTok Ads** | TopView, Branded Effects |
These limitations reflect the current API integrations. New capabilities are added regularly — see the [Changelog](/changelog) for updates. Plus, Pro, and Max plans include [Google Analytics 4](/integrations/google-analytics) and [Klaviyo](/integrations/klaviyo); broader custom integrations (Slack, additional CRMs, warehouses) are available on the [Adspirer Enterprise plans for agencies and teams](/knowledge-base/enterprise).
## FAQ
No. All campaigns are created PAUSED. Budget changes require explicit confirmation. Even [autonomous Ad Ops agents](/agent-skills/ad-ops-agents) follow this rule — they propose every change to an approval queue and nothing executes until you approve it.
Yes — on **Plus, Pro, and Max** plans you can connect a Google Analytics 4 property in the [Connections](https://adspirer.ai/connections) panel and the agent can pull sessions, conversions, traffic sources, and landing-page performance alongside the ad-platform data. See the [Google Analytics integration page](/integrations/google-analytics) for what's available and example prompts.
Yes — on **Plus, Pro, and Max** plans you can connect a Klaviyo account in the [Connections](https://adspirer.ai/connections) panel and the agent can pull campaigns, flows, segments, profiles, and revenue alongside paid media. See the [Klaviyo integration page](/integrations/klaviyo) for what's available and example prompts.
Yes. Adspirer can read, analyze, pause, resume, and update campaigns regardless of how they were created. You don't need to create campaigns through Adspirer to manage them with it.