> ## Documentation Index
> Fetch the complete documentation index at: https://www.adspirer.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Google Ads vs Meta vs Amazon vs TikTok Compared
> Compare targeting, cost, best use cases, minimum budgets, and Adspirer tool counts across Google, Meta, Amazon, ChatGPT Ads, LinkedIn, and TikTok.
Which ad platform should you use? It depends on your audience, budget, and goals.
## Quick Comparison
| | Google Ads | Meta Ads | Amazon Ads | ChatGPT Ads | LinkedIn Ads | TikTok Ads |
| ----------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- | ----------------------------------- | ---------------------------------------- | ------------------------------------------- | ---------------------------------------------- | -------------------------------------- |
| **Best for** | Demand capture | Demand generation | Retail / product sales | Reach inside ChatGPT | B2B lead gen | Brand awareness |
| **Targeting** | Keywords (search intent) | Interests, behaviors, demographics | Keywords, ASINs, products | Location + context hints | Job title, industry, seniority | Interests, behaviors |
| **Audience intent** | High (actively searching) | Low-medium (browsing) | High (ready to buy) | Medium (in conversation) | Medium (professional context) | Low (entertainment) |
| **Avg CPC** | \$1-5 (varies by industry) | \$0.50-2 | \$0.50-3 (varies by category) | Varies (new format) | \$5-12 | \$0.50-2 |
| **Min daily budget** | \$10 | \$5 | \$1 | \$1 | \$10 | \$20 |
| **Creative format** | Text ads, responsive, [Display banners + video](/ad-platforms/google-display-ads) | Image, video, carousel | Product ads, brand video, display | Chat card (headline + body + image) | Image, sponsored content | Video (9:16 vertical) |
| **Adspirer tools** | 147 (Search, PMax, Shopping, App, Display, YouTube, Demand Gen) | 54 (incl. Advantage+ Catalog / DPA) | 61 (Sponsored Products, Brands, Display) | 31 (campaigns, ad groups, ads, conversions) | 55 (incl. video, campaign groups, forecasting) | 37 |
| **Setup guide** | [Google Ads](/ad-platforms/google-ads) | [Meta Ads](/ad-platforms/meta-ads) | [Amazon Ads](/ad-platforms/amazon-ads) | [ChatGPT Ads](/ad-platforms/chatgpt-ads) | [LinkedIn Ads](/ad-platforms/linkedin-ads) | [TikTok Ads](/ad-platforms/tiktok-ads) |
## When to Use Each Platform
### Google Ads — Demand Capture
Use Google when people are **actively searching** for what you sell. Someone typing "project management software for remote teams" has high purchase intent.
**Best for:** SaaS, professional services, e-commerce with search demand, local businesses
**Strengths:** Highest intent traffic, keyword targeting, Performance Max for broad reach, [Display](/ad-platforms/google-display-ads) + [YouTube](/ad-platforms/youtube-ads) for retargeting and visual brand reach
**Weakness:** Expensive for competitive keywords (\$5-50+ per click in some industries)
### Meta Ads — Demand Generation
Use Meta when you need to **reach people who don't know you exist**. Visual products and impulse purchases perform well.
**Best for:** E-commerce, D2C brands, app installs, local businesses, event promotion
**Strengths:** Cheapest clicks, best visual targeting, massive reach (3B+ users), retargeting
**Weakness:** Lower intent — people are browsing, not buying
### LinkedIn Ads — B2B Lead Generation
Use LinkedIn when your buyers are **business decision-makers**. The only platform where you can target by job title, company size, and seniority.
**Best for:** B2B SaaS, enterprise sales, recruiting, professional services, events
**Strengths:** Unmatched B2B targeting, professional context, lead gen forms
**Weakness:** Most expensive CPC (\$5-12+), smaller audience pool
### TikTok Ads — Brand Awareness
Use TikTok for **video-first campaigns** targeting younger demographics. Native-feeling content outperforms polished ads.
**Best for:** Consumer brands, fashion, food, entertainment, app installs
**Strengths:** Lowest CPMs, high engagement, viral potential
**Weakness:** Video required, younger skew, limited targeting precision
### Amazon Ads — Retail Purchase Intent
Use Amazon when you sell physical products on Amazon and want to reach shoppers **at the moment of purchase**. Ads appear in search results and on product pages, measured by ACOS and ROAS.
**Best for:** Amazon sellers and vendors, e-commerce, product launches on Amazon
**Strengths:** Highest purchase intent (shoppers already buying), keyword + ASIN targeting, Sponsored Products / Brands / Display
**Weakness:** Requires products listed on Amazon; Sponsored Brands needs Brand Registry
### ChatGPT Ads — Reach People Inside ChatGPT
Use ChatGPT Ads to place pay-per-click "chat card" ads **inside ChatGPT responses** — a new surface for reaching people while they're in a conversation.
**Best for:** Brands experimenting with conversational placements, simple single-card creative
**Strengths:** A brand-new, fast-growing surface; simple creative (headline + body + image); launched conversationally and paused by default
**Weakness:** New format with evolving targeting; ads pass OpenAI review (some categories, e.g. third-party AI services, are disallowed)
## Multi-Platform Strategy
Most advertisers run 2-3 platforms. Common combinations:
| Strategy | Platforms | Why |
| -------------------------- | ------------------------ | ------------------------------------------------------ |
| **B2B SaaS** | Google + LinkedIn | Capture search demand + reach decision-makers |
| **E-commerce** | Google + Meta | Capture search demand + generate new demand |
| **Retail / Amazon seller** | Google + Meta + Amazon | Search capture + discovery + purchase intent on Amazon |
| **Consumer app** | Meta + TikTok | Visual discovery + viral reach |
| **Full funnel** | Google + Meta + LinkedIn | Search capture + visual discovery + B2B targeting |
Adspirer manages all platforms from a single conversation. Ask your AI assistant:
```
Pull my ad performance for the last 30 days across all platforms.
Show spend, conversions, CPA, and ROAS for each.
```
## FAQ
Yes. Adspirer supports multi-platform management. Pull Google data, create a Meta campaign, and audit LinkedIn — all in the same chat session.
Start with one. Pick the platform that matches your audience (Google for search intent, Meta for visual discovery, LinkedIn for B2B). Once you've optimized one, expand to a second for full-funnel coverage.
No. Pricing is based on total tool calls, not platforms. A Google Ads query and a Meta Ads query each count as 1 call. See [pricing details](/knowledge-base/pricing). Agencies running all six platforms across many client accounts can move to the [Adspirer Enterprise plans for agencies and teams](/knowledge-base/enterprise) for unlimited, pooled tool calls.