# Adspirer Skills > Free, expert-grade advertising skills for AI agents — bounded procedures with > fixed checks, honest stop conditions, and approval gates on anything that spends. > Ads legs run through Adspirer (Google, Meta, LinkedIn, TikTok, Amazon, ChatGPT Ads). - Agent instructions: https://www.adspirer.com/skills/agent.txt - Structured catalog: https://www.adspirer.com/skills/catalog.json - Adspirer product docs: https://www.adspirer.com/docs/introduction ## Media Planning - [The Media Plan Builder](https://www.adspirer.com/skills/the-media-plan-builder): From a brief (product, audience, budget, goal, market), produce a defensible media plan: audience definitions, budget split across channels, flighting calendar, and a channel-mix rationale. Cross-platform. Uses Similarweb/Semrush for competitive context if connected. Plan doc, not a live launch. ## Creative Production - [Ad Copy Writing Room — Copy Writing vs Copy Editing for Platform-Correct Ad Copy Jobs](https://www.adspirer.com/skills/ad-copy-writing-room): Clarifies copy editing vs copy writing up front: this is a true copywriting job, not a copy-edit pass. Produces platform-correct ad copy variations (headlines, primary text, CTAs) for Meta, Google RSA, and LinkedIn, grounded in a real offer and audience, with angle rationale — including Chinese writing to copy and paste or Japanese writing copy and paste for non-English markets. - [Static Ad Factory](https://www.adspirer.com/skills/static-ad-factory): From one concept, produce a batch of on-brand static ads via Canva — headline/visual/CTA variations sized to platform placements, with a creative-testing structure in mind. - [UGC-Style Video Ads — Built to Meta Video Ads Specs (TikTok + Reels)](https://www.adspirer.com/skills/ugc-style-video-ads): Produce UGC-style video ads via Pika + HeyGen — script, avatar/voice, cut to Meta video ads specs and TikTok/Reels dimensions — that feel native, not polished-ad. ## Campaign Launch - [Amazon Sponsored Products Launcher: Product Ads Amazon Campaign Builder](https://www.adspirer.com/skills/amazon-sponsored-products-launcher): Launch a real product ads Amazon campaign: Sponsored Products eligibility, keyword/ASIN targeting, bids, and negatives built and verified before any spend goes live on your amazon ads campaign. - [Google SEM Ads Campaign Launcher: Disciplined Google Search Campaign Builder](https://www.adspirer.com/skills/google-search-campaign-launcher): Launch google sem ads campaigns the disciplined way: tightly-themed ad groups, keyword match-type strategy, RSAs, a seed negative list, conversion tracking verified, launched paused and diffed against the plan before spend. Uses Ahrefs for volumes if connected. - [Meta Full-Funnel Launcher](https://www.adspirer.com/skills/meta-full-funnel-launcher): Turn a brief and assets into a complete Meta prospecting to retargeting to conversion structure — built paused, pixel/CAPI verified, checked against the approved plan, launched only on explicit go. Optional Canva resize leg. ## Ad Ops & Optimization - [A/B Test Runner](https://www.adspirer.com/skills/a-b-test-runner): Set up a clean A/B test (one variable, proper split, a decision rule and duration for significance), read it honestly, and call the winner only when the data supports it. - [Creative Fatigue Monitor](https://www.adspirer.com/skills/creative-fatigue-monitor): Watch frequency and CTR/CPA decay per ad; flag creatives that have fatigued and should be refreshed, with the evidence. Read-only, alert-only. - [Negative Keyword Match Type Miner — Google Ads Negative Keyword Finder for Search Waste](https://www.adspirer.com/skills/negative-keyword-miner): Mine the search-terms report for wasted spend and recommend the correct negative keyword match type — exact, phrase, or broad — for clean Google Ads negative keyword hygiene, the single highest-ROI Search action. Changes proposed, applied on approval. - [The Account Takeover Audit: Vetting a TikTok Ads Account for Sale, Handoff, or Internal Transfer](https://www.adspirer.com/skills/the-account-takeover-audit): When taking over an existing account — including a TikTok ads account for sale you've just acquired, a new client handoff, or an internal transfer — produce a full evidence-backed audit: structure, tracking health, wasted spend, quick wins, and risk, across Google Ads, Meta, and TikTok, before you spend another dollar. - [The Daily Pacing Check](https://www.adspirer.com/skills/the-daily-pacing-check): Every morning, compare spend vs plan across every connected account and raise honest, evidence-backed alerts only when something needs a human. Read-only; hands off to the reallocator for changes. ## Analytics & Reporting - [Anomaly Triage](https://www.adspirer.com/skills/anomaly-triage): Follow the clues behind a sudden campaign change, explain what is happening in plain language, and route the next step to the right person. - [Client-Ready Monthly Report](https://www.adspirer.com/skills/client-ready-monthly-report): Produce a client-ready monthly report: performance vs goals, what changed and why, wins and learnings, next month's plan — clear, honest, and defensible. ## Research & Intelligence - [Competitor Ad Recon](https://www.adspirer.com/skills/competitor-ad-recon): Research a competitor's active advertising: ad-library angles, landing pages (Firecrawl if connected), traffic mix (Similarweb) — synthesize what they're doing and where the gaps are. Facts, not verdicts. - [Meta Ads Library Deep Dive: Competitor Ad Research](https://www.adspirer.com/skills/ad-library-deep-dive): Systematically mine a brand's Meta Ads Library — creative angles, hooks, formats, longevity (long-running = winning) — to search competitor patterns and inform your own creative. ## Full-Stack Playbooks - [App Growth Stack](https://www.adspirer.com/skills/app-growth-stack): Stand up an app-growth stack: UAC + Meta app campaigns, install + in-app event tracking, cohort/LTV read, and a scaling plan — end to end, gated. ## Agency Ops - [Media-Plan-to-Tracker Sync](https://www.adspirer.com/skills/media-plan-to-tracker-sync): Sync a media plan into a tracker (Airtable if connected): campaigns, budgets, flight dates, status — one source of truth the team can see.