Run Google Ads from Claude

The deepest MCP integration available — manage Search, Performance Max, Display, and YouTube campaigns inside Claude with progress streaming and 39 Google Ads tools.

Try free View Google Ads docs

39 Google Ads tools, all in Claude
Paused-by-default. Cannot delete campaigns.
OAuth setup in ~2 minutes

See it in action

In Claude

› Pull my Google Ads performance for the last 30 days. Show spend, conversions, CPA, and ROAS by campaign. Highlight any campaigns with ROAS below 2.0 and tell me which to pause first.

Google Ads performance audit — Monthly audit that surfaces underperformers and points you at the quick wins.

Overview

Adspirer is the MCP server that connects Claude to your Google Ads accounts. Anthropic created the Model Context Protocol, so Claude has the deepest MCP support of any client — progress streams in real time as Adspirer pulls keyword data, audits wasted spend, or builds campaigns step-by-step. The optional Ad Campaign Management skill teaches Claude the right Google workflow (research keywords with real CPC data → discover assets → validate → create paused → review). Claude Pro / Max / Team / Enterprise users connect via the Connectors UI in about two minutes; the 39 Google Ads tools cover keyword research from Google Keyword Planner, Search and Performance Max creation, search-term analysis, wasted-spend detection, budget reallocation, and PMax search themes + audience signals. Free tier (15 calls / month) is enough to run a full account audit. New campaigns are always created paused; Adspirer cannot delete existing campaigns or modify budgets without explicit confirmation.

Safety guarantees

New campaigns always created paused for review
Adspirer cannot delete existing campaigns
Budget changes need explicit confirmation
OAuth 2.1 + PKCE — passwords never seen

How it works

Claude

You ask in chat

prompt

Adspirer

39 tools, paused-by-default

tool calls

Google Ads

Live data, paused for review

Step 01

Connect

Paste the MCP URL into Claude, OAuth into Google Ads.

Step 02

Manage

Ask in chat. Adspirer routes through 39 Google Ads tools.

Step 03

Scale

Switch accounts in chat. Same audits across every client.

What you can do

39 tools across Google Ads. The ones you'll use most:

Launch Search & PMax campaigns — Build Google Search and Performance Max campaigns from a brief — Adspirer runs keyword research, drafts copy, validates assets, and creates the campaign **paused** so you review before going live.
Research keywords with real CPC — Pull live data from Google Keyword Planner via `research_keywords` — search volume, CPC estimates, and competition level for any seed keyword or business description.
Find wasted spend — Run `analyze_wasted_spend` to surface keywords that have spent your threshold (e.g., $50+) with zero conversions, then pause them or push them to negatives in one prompt.
Audit search terms — Use `analyze_search_terms` to see the actual queries that triggered your ads. The `raw_report` mode returns the literal search strings — perfect for finding negative-keyword opportunities.
Generate ad copy in-spec — `suggest_ad_content` writes headlines (≤30 chars) and descriptions (≤90 chars) that fit Google's exact limits, so RSAs never get rejected for length.
Pause & resume campaigns — Pause campaigns, ad groups, or keywords by name from chat — and resume them later. Adspirer **cannot delete** existing campaigns by design (hard-coded safety).
Tune PMax targeting — Add or remove search themes (up to 50 per asset group) and audience signals (in-market, affinity, custom, user lists) on existing PMax campaigns — without rebuilding from scratch.
Reallocate budget by ROAS — `optimize_budget_allocation` recommends shifts toward your best-ROAS campaigns. Adspirer never raises an existing campaign budget without your explicit confirmation.

Campaign types

Every Google Ads format Adspirer supports — request one in chat.

Search campaigns

Text ads on Google Search results. Highest-intent traffic — people actively searching for your keywords.

Performance Max

AI-driven campaigns running across Search, Display, YouTube, Gmail, Maps, and Discover from one asset group.

Display campaigns

Responsive Display Ads across 2M+ sites and apps. Full control over audiences, topics, placements, and keywords.

YouTube campaigns

Video ads on YouTube In-Feed, In-Stream, and Shorts via the Demand Gen format with YouTube-only channel controls.

Shopping campaigns

Product-feed-driven ads with images, prices, and merchant info — built for e-commerce catalogs.

Demand Gen

Visual, social-style ads across YouTube, Discover, and Gmail — designed to drive demand earlier in the funnel.

More prompts to try

Claude streams progress as Adspirer runs each tool, so you watch the workflow unfold in real time. Speak in outcomes — Claude handles the tool sequencing.

Diagnose a CPA spike — Anomaly diagnosis that explains why CPA moved, not just that it did.

Diagnose a CPA spike

My CPA on the "Adspirer-pmax-03" campaign jumped 60% in the last 7 days. Diagnose what changed — search terms, audience signals, asset rotation — and tell me what to fix.

Who this is for

Every Monday: ask Claude to pull last week's search-term report, surface queries that spent over $50 with zero conversions, and draft a negative-keyword list. Claude streams each tool call so you see the search terms before the recommendations.

Catches wasted spend the same day the data lands instead of the next monthly QBR — typically reclaims 8-15% of search budget.

Compare & decide

Adspirer vs alternatives

For running Google Ads from Claude.

	Adspirer	DIY MCP server	Legacy SaaS dashboard
Setup time	~2 min via Connectors UI	2-4 hours building MCP server	30-60 min onboarding + sales call
Cost — entry tier	Free (15 calls / mo)	Hosting + maintenance	$200-500 / mo minimum
Progress streaming	Yes — see every tool as it runs	Depends on implementation	No
Real CPC keyword data	Yes — Google Keyword Planner via `research_keywords`	Build & maintain Keyword Planner integration	Often blended / 3rd-party estimates
Workflow guardrails	Optional Ad Campaign Management skill	Manual	Vendor-defined
Write capability	Search + PMax + Display, paused on create	Whatever you build	Mostly read-only or seat-gated
PMax search themes + signals	Native tools	Build against Google Ads API	Rarely surfaced
Safety: cannot delete	Hard-coded — no delete tool	Up to you	Varies

Pricing

Start free. Upgrade if you outgrow it.

Free Forever

15 / mo

All platforms. ChatGPT & Claude access. No credit card.

Start free →

Plus

$49 / mo

150 / mo

Performance analysis + standard campaigns.

Compare Plus →

Best for Claude

Pro

$99 / mo

600 / mo

AI optimization, bulk ops, deeper diagnostics.

Compare Pro →

Max

$199 / mo

3,000 / mo

Priority support (24h SLA), custom integrations.

Compare Max →

Configure

Required: Claude Pro, Max, Team, or Enterprise. Most users finish in about two minutes.

Show setup steps for Claude

Open Claude Connectors

Go to Customize → Connectors in Claude. Connectors require Pro, Max, Team, or Enterprise — the free tier cannot add MCP servers.

Paste the Adspirer MCP URL

Click Add custom connector and enter:

URL: https://mcp.adspirer.com/mcp

Leave the other fields empty. Claude auto-discovers the server name and OAuth configuration.

Authenticate and link ad accounts

Add the Ad Campaign Management skill (recommended)

Skills teach Claude *how* to use Adspirer — research before creating, validate before launching, confirm before spending. Copy SKILL.md from GitHub, then in Claude go to Customize → Skills → Upload skill and paste it. Name it ad-campaign-management.

Enable Adspirer in a new chat

Open a new chat, click Connect apps below the input box, enable Ads MCP, and ask Check my connected ad platforms to verify.

FAQ

Setup

How does Claude handle PMax's creative requirements?

Adspirer's validate_and_prepare_assets enforces PMax asset minimums (5+ images including 1200x628 + 1200x1200, 1+ video under 30s, 5 headlines @ 30 chars, 5 descriptions @ 90 chars, 1 logo @ 1200x1200). If your assets don't meet spec, Claude tells you what's missing before attempting create_pmax_campaign — saves the failed-creation cycle.

Capabilities

Does Claude actually pull live CPC data, or is it estimating?

Live data. The research_keywords tool calls Google Keyword Planner directly — same source the Google Ads UI uses. You get monthly search volume, competition level (Low/Medium/High), and the actual estimated bid range, not LLM guesses.

Can Claude make budget changes on existing Google campaigns?

Yes, via update_campaign_budget, but Claude will explicitly confirm the new daily budget with you before submitting. Adspirer cannot modify budgets silently and cannot delete campaigns at all — those are hard-coded safety limits.

What's the minimum budget for Google Ads campaigns?

Search campaigns work from $10/day (Google's practical minimum), but $30+/day is recommended for meaningful data. Performance Max needs at least $20/day because it has to test across multiple channels. Adspirer suggests $40/day split across 3-5 ad groups for new Search campaigns.

How are conversions and search terms surfaced?

Use get_campaign_performance for spend / conversions / CPA / ROAS by campaign, and analyze_search_terms to see the actual queries that triggered your ads. The raw_report mode returns the literal search-term strings — feed those into add_negative_keywords to block wasteful traffic in the next prompt.

Workflows

Does Adspirer generate images or videos for Google Ads?

No. Adspirer generates ad copy (headlines and descriptions) via suggest_ad_content, but it does not create images or videos. For PMax, you provide image and video URLs from Google Drive, Dropbox, S3, or any public link, and validate_and_prepare_assets checks them against Google's spec before launch.

How does the campaign-creation workflow work?

Search campaigns require a 6-step sequence: verify connection → research_keywords → discover_existing_assets → suggest_ad_content → validate_and_prepare_assets → create_search_campaign. PMax adds asset upload guidance plus optional add_pmax_search_themes and add_pmax_audience_signal. Skipping steps causes Google's API to reject the campaign — Adspirer enforces the order.

Compare

Why use Claude for Google Ads instead of the Google Ads UI?

The Google Ads UI is built for full-time PPC managers — campaign creation alone spans 9-12 screens. Claude collapses that into a chat: brief once, watch Adspirer run keyword research, asset validation, and campaign creation as a single streamed workflow. You stay in plain English; Adspirer handles the Google Ads API calls and character-limit enforcement.

Safety & control

Can Adspirer delete or modify my existing campaigns?

Adspirer cannot delete campaigns, ad groups, or keywords — hard-coded safety. It can pause and resume them when you ask, and update budgets, bids, or targeting on your instruction. New campaigns are always created paused so you review before they spend a cent.

Power user

Can I manage multiple Google Ads accounts (MCC) from one chat?

Yes. Connect each ad account through OAuth and Adspirer keeps them separate. Use get_connections_status to list connected accounts and reference them by customer ID or name in your prompts. Adspirer's own workspace, for example, has both Adspirer (9120801776) and Sahaayak Inc (1187072345) connected side-by-side.