Privacy Policy

This Privacy Policy explains how BETSONAGI LLC, d/b/a Adspirer(“Adspirer,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects information when you use Adspirer’s websites, dashboard, APIs, Model Context Protocol (“MCP”) servers, ChatGPT apps and plugins (including Adspirer Search Ads), Codex and Claude integrations, other AI client integrations, the Adspirer Slack app, automation tools, and related services.

Adspirer helps users connect AI assistants and MCP-compatible clients to advertising platforms, including Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, and ChatGPT Ads, and to measurement and marketing tools, including Google Analytics 4, Google Search Console, Google Tag Manager, and Klaviyo, so users can analyze performance, research keywords and audiences, create and manage campaigns, audit conversion tracking and site measurement, and set up reports, monitors, and alerts.

By using Adspirer, you authorize us to process information as described in this Privacy Policy.

Summary

• What we collect: account and billing details; authentication data for the platforms and AI clients you connect; data from your connected advertising accounts and measurement and marketing integrations; customer-list and conversion data you choose to send to an advertising platform; automation settings; and tool usage and diagnostic data, including timestamps and IP addresses (Section 1).
• Why we use it: to run the tools and workflows you request, operate and secure the service, enforce plan limits and bill, provide support, and comply with law (Section 2).
• Who receives it: the advertising platforms and integrations you connect, the AI client you use, service providers (including AI model providers), people and destinations you choose to share with, and authorities where legally required. We do not sell your personal information (Section 3).
• How long we keep it: generally while your account is active and as needed to provide, secure, and support the service, with specific limits for AI client tokens (10 minutes, 7 days, and 30 days), temporary asset bundles (1 hour), and backups (7 days). When you delete your account or ask us to delete your data, we delete it within 90 days, except limited records kept for billing and legal purposes (Section 4).
• Your controls: disconnect platforms, integrations, and AI clients; revoke access at each platform; delete automations and API keys; unsubscribe from marketing email; and request access, correction, export, or deletion (Section 5).

1. Information We Collect

Account Information

We collect information needed to create, secure, and manage your Adspirer account, including:

• Name
• Email address
• Company or organization name
• Account identifiers
• Subscription plan, usage tier, and quota information
• Login, authentication, and session information
• Customer support communications, including messages you send through our support chat or by email
• Information you submit through our websites, such as demo or contact requests

Authentication and Connection Data

When you connect an advertising platform, measurement or marketing integration, or AI client, we collect and process authentication data needed to provide the service, including:

• OAuth tokens and refresh tokens
• OAuth scopes and connection status
• API keys or personal access tokens, if you choose to use them (for example, the API key you provide to connect a ChatGPT Ads account)
• Session identifiers
• Connected account metadata

Adspirer does not collect or store your Google, Microsoft, Meta, LinkedIn, TikTok, Amazon, OpenAI, ChatGPT, Claude, Klaviyo, or other third-party account passwords.

Connected Advertising Account Data

When you connect advertising platforms, we may collect and process account identifiers and metadata, including:

• Google Ads customer IDs and account names
• Microsoft Advertising account IDs (including numeric account IDs and account numbers), manager (customer) IDs, account names, account currency, and UET tag IDs
• Meta ad account IDs, Facebook Page IDs, Instagram account IDs, Meta Pixel IDs, custom audience IDs, and lead form IDs
• LinkedIn ad account IDs, organization IDs, campaign group IDs, conversion IDs, and company page metadata
• TikTok advertiser IDs, campaign IDs, ad group IDs, ad IDs, identity IDs, pixel IDs, and asset IDs
• Amazon Ads profile IDs, marketplaces and countries, account currency, brand entity IDs, and advertised product identifiers such as ASINs and SKUs
• ChatGPT Ads (OpenAI) ad account IDs, campaign, ad group, and ad IDs, pixel and event setting IDs, custom audience IDs, and conversion configuration
• Campaign, ad set, ad group, ad, creative, conversion, audience, and asset identifiers
• Connection health, permissions, and account status

Campaign, Creative, and Targeting Data

When you use Adspirer tools, we may collect or process campaign and advertising data, including:

• Campaign names, types (such as Search, Shopping, Performance Max, Display, Video, Sponsored Products, Sponsored Brands, and Sponsored Display), objectives, statuses, budgets, shared budgets, bids, bid strategies, schedules, and pacing settings
• Keywords, negative keywords, search themes, search terms, product targets, and keyword research data
• Audiences, audience lists, targeting settings and criteria, interests, demographics, locations, placements, devices, languages, job titles, company sizes, industries, custom audiences, and exclusion lists
• Ad copy, headlines, descriptions, responsive search ads, product ads, ad extensions and assets (such as sitelinks and callouts), calls to action, display links, landing page URLs, tracking URLs, UTM parameters, and deep links
• Images, videos, logos, asset URLs, asset metadata, uploaded assets (including images and videos uploaded from URLs you provide), creative IDs, video IDs, image hashes, and asset validation results
• Conversion settings, pixels, events, conversion actions, conversion rules, attribution settings, and tracking diagnostics

Performance, Analytics, and Reporting Data

We collect and process advertising performance data requested through Adspirer, including:

• Spend, impressions, clicks, conversions, conversion value, revenue, ROAS, CPA, CPC, CPM, CTR, CVR, reach, frequency, engagement, video views, hook rate, completion rate, and related metrics
• Campaign, ad group, ad set, ad, keyword, search term, creative, audience, placement, geographic, and device-level performance
• Product-level reporting for retail media, such as advertised-product and purchased-product reports
• Wasted-spend analysis, anomaly analysis, creative fatigue analysis, conversion tracking health, budget optimization recommendations, and forecasting or benchmarking outputs
• Generated reports, briefs, summaries, exports, and recommendations

Measurement and Marketing Integration Data

If you connect Google Analytics 4, Google Search Console, Google Tag Manager, or Klaviyo, we process the data those services return when you or your AI client request it, including:

• Google Analytics 4: account and property IDs and names, and report data such as sessions, users, page views, engagement, traffic sources, key events and conversions, and breakdowns by page, geography, device, and demographics. These reports are aggregated metrics rather than records of individual site visitors.
• Google Search Console: the site URLs you have verified, and organic search data such as search queries, pages, clicks, impressions, click-through rate, average position, country, and device; sitemaps; and URL inspection and indexing status.
• Google Tag Manager: account, container, and workspace IDs, and the configuration of tags and variables, including the tracking IDs, pixel IDs, and URLs they contain.
• Klaviyo: lists, segments, campaigns, flows, and their performance metrics, and subscriber profiles, which can include names, email addresses, phone numbers, and custom profile properties.

Changes to these services—such as submitting a URL or sitemap to Search Console, deleting a sitemap, creating a key event in Google Analytics, creating or updating a Tag Manager tag or variable, or adding a profile or event in Klaviyo—are made only when you request or approve them.

Lead Form and Conversion Data

If you use tools that access lead forms or conversion data, we may process information from connected advertising platforms, including:

• Lead form names, IDs, questions, statuses, and metadata
• Lead submissions and field values configured by you in the advertising platform, which may include name, email address, phone number, company name, job title, and custom form answers
• Conversion event data, conversion action status, conversion values, attribution windows, pixel diagnostics, and related tracking data

You are responsible for ensuring that your collection and use of lead form, conversion, and customer data complies with applicable laws and platform policies.

Customer List and Conversion Event Data You Send

Some tools let you send information about your own customers to an advertising platform—for example, to build a customer-list audience or to report a conversion to ChatGPT Ads. If you use them, we process the data you provide, which can include email addresses, phone numbers, names, external IDs, mobile advertising IDs, IP addresses, and browser user agents.

When you send a conversion event, the tool hashes contact details (such as email address, phone number, and name) with SHA-256 before transmitting them. We process this data only to deliver it to the platform you choose and to operate the tool. You are responsible for having the right to share it.

Automation, Monitoring, and Notification Data

If you use Adspirer automation, monitoring, or reporting tools, we may collect:

• Monitor names, metrics, thresholds, operators, campaign filters, and alert settings
• Scheduled brief and report settings
• Time zones, schedules, delivery methods, and notification preferences
• Email addresses, Slack channels, webhook URLs, or other delivery destinations you provide
• Research job context, competitor names, seed keywords, campaign goals, audience descriptions, and generated research outputs
• Instructions, goals, and documents you provide to configure automated agents and workflows
• If you install the Adspirer Slack app: your Slack workspace, user, and channel identifiers, the messages you send to the app, and usage records for those messages
• Pending, approved, rejected, expired, or executed action records

Tool Usage and Diagnostic Data

When you use Adspirer through ChatGPT, another AI client, our dashboard, or our API, we may collect technical and usage data, including:

• Tool names invoked
• Tool parameters needed to execute your request
• Search text sent to Adspirer’s tool-search feature
• The type of AI client you connect from (for example, ChatGPT or Claude)
• Timestamps
• Request and response status
• Error messages
• Quota usage
• Progress events
• Correlation IDs
• IP addresses, browser or client user agents, and request metadata recorded by our servers
• Logs needed for security, debugging, reliability, billing, and abuse prevention

We do not intentionally collect your full conversations with AI clients unless conversation content is sent to Adspirer as part of a tool request. Your AI client decides what to include in a tool request, which may include text you typed.

We use usage patterns—such as which tools are called, when, and how often—to enforce plan limits, bill for usage, detect and prevent abuse, and improve reliability and product quality.

2. How We Use Information

We use information to:

• Create, authenticate, and manage your Adspirer account
• Connect to advertising platforms, measurement and marketing integrations, and AI clients you authorize
• Execute MCP tools, API calls, dashboard actions, reports, automations, and workflows you request
• Read, analyze, and summarize campaign, performance, conversion, lead, audience, keyword, creative, site analytics, organic search, and tag configuration data
• Create, update, pause, resume, duplicate, archive, delete, or otherwise manage campaigns, ads, ad groups, ad sets, creatives, budgets, targeting, assets, conversion settings, and tracking settings when requested or approved
• Submit URLs or sitemaps to Google Search Console, change Google Tag Manager tags and variables, and make other changes in connected integrations when requested or approved
• Generate recommendations, reports, audits, alerts, research, and performance insights
• Process requests with AI model providers when a feature you use requires it (see Section 3)
• Send scheduled reports, alerts, notifications, and webhook deliveries
• Maintain subscription plans, usage limits, quotas, and billing-related account state
• Provide customer support and troubleshoot issues
• Secure the service, prevent abuse, detect fraud, and investigate security incidents
• Improve reliability, product quality, and user experience
• Comply with legal obligations and enforce our terms, agreements, and policies

3. How We Share Information

We do not sell your personal information.

We share information only as needed to provide, secure, and operate Adspirer, and as described in this section.

Advertising Platforms

We exchange data with advertising platforms you connect, including Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, and ChatGPT Ads.

For example, we may:

• Retrieve campaign and performance data
• Upload or validate assets
• Create or update campaigns, ads, ad groups, ad sets, creatives, audiences, keywords, budgets, and conversion settings
• Retrieve lead form submissions when you request them
• Send customer-list identifiers and conversion events that you choose to send
• Audit conversion tracking and pixel health

Each advertising platform’s own privacy policy and terms apply to its processing of data.

Measurement and Marketing Integrations

When you connect Google Analytics 4, Google Search Console, Google Tag Manager, or Klaviyo, we exchange data with those services to retrieve the information you request and to make changes you request or approve.

Each service’s own privacy policy and terms apply to its processing of data.

AI Clients and MCP-Compatible Applications

When you use Adspirer through ChatGPT (including ChatGPT apps and plugins and Codex), Claude, or another AI client, we return tool results to that client so it can display or use the results in your conversation.

Tool results may include campaign data, account metadata, performance metrics, lead form data, site analytics, organic search data, tag configurations, marketing list and profile data, reports, recommendations, generated copy, tracking diagnostics, your plan and usage status, or confirmation of actions taken.

Your use of any AI client is also governed by that AI client’s own privacy policy and terms.

Service Providers

We use service providers to operate Adspirer. These may include providers for:

• Cloud hosting and compute
• Databases and data storage
• Cache, queue, and session infrastructure
• Authentication and identity management
• AI model and natural-language processing providers
• Email delivery and notifications
• Logging, monitoring, security, and error tracking
• Payment, subscription, and billing management
• Analytics and product operations
• Slack, webhook, or other communication delivery, when configured by you

These providers may process information only as needed to provide services to us.

AI Model Providers

Some Adspirer features use AI model providers to process text. We send only the content needed for the feature you are using. For example:

• When you or your AI client use Adspirer’s tool search, the search text is sent to OpenAI’s embedding service to find relevant tools.
• Messages you send to our support chat or support email, together with the account and diagnostic information needed to answer them, are processed by Anthropic models to prepare responses.
• When you use features that run on Adspirer’s side—such as automated agents and workflows, research jobs, generated playbooks and reports, or the Adspirer Slack app—the instructions you provide and the relevant account, campaign, and performance data are processed by AI models to carry out the task. If you configure your own AI provider key for a feature, that content is processed under your account with that provider.

We do not use your data to train AI models.

People and Destinations You Choose

If you create a shareable dashboard link or send reports and alerts to email addresses, Slack channels, or webhooks, anyone with access to that link or destination can see the content you send there.

Legal, Safety, and Compliance

We may disclose information if we believe it is necessary to:

• Comply with applicable law, regulation, legal process, or government request
• Enforce our agreements, terms, or policies
• Protect the rights, property, safety, or security of Adspirer, our users, advertising platforms, or the public
• Detect, prevent, or investigate fraud, abuse, security incidents, or technical issues
• Complete a merger, acquisition, financing, reorganization, or sale of assets, subject to appropriate protections

Government and Third-Party Requests for Data

We disclose user data to a government, law enforcement, or regulatory authority, or to another third party such as a party in a lawsuit, only when we receive a valid, legally binding request, such as a subpoena, court order, or warrant. We do not give any government direct or bulk access to user data.

We review each request to confirm it is legally valid and properly scoped. We challenge requests that are overbroad or unlawful, and we disclose only the minimum data needed to comply. Where the law allows, we notify the affected user before disclosing their data.

How to submit a request. Send requests by email to support@adspirer.com with the subject line “Legal Process Request.” We act on a request only when it includes:

• The name of the requesting agency, court, or party, and the name, title, and official contact details of the person making the request, including an email address on an official domain
• A copy of the signed legal process, such as a subpoena, court order, or warrant, and the legal authority it is issued under
• The Adspirer account email address or account ID the request concerns
• A specific description of the data sought and the date range it covers
• The response deadline, and any order that restricts us from notifying the user

We verify the identity of every requester before responding, and we send responses only to the verified official contact. We do not respond to informal requests, requests missing the items above, or requests that are not legally binding on BETSONAGI LLC. Requests from private parties, such as parties in civil litigation, must be served as valid legal process.

4. Data Retention

We retain information for as long as reasonably necessary to provide Adspirer, comply with legal obligations, resolve disputes, enforce agreements, maintain security, and support legitimate business operations.

Retention periods vary by data type:

• Account information, connected account data, and integration data: including campaign and account metadata, performance metrics, measurement and marketing integration data, monitors, scheduled reports, alerts, research jobs, automation records, and support communications. Retained while your account is active and as needed to provide, secure, and support the service, unless you delete it sooner.
• AI client access tokens: when you connect ChatGPT, Claude, or another AI client, the authorization code expires after 10 minutes, access tokens expire 7 days after they are issued, and refresh tokens expire 30 days after they are issued. An expired or revoked token can no longer be used. We store these tokens only in hashed form.
• OAuth tokens, API keys, and connected account credentials: retained until you disconnect the account, revoke access, delete your account, or the token expires.
• Temporary asset bundles and validation files: expire automatically 1 hour after they are created.
• Lead form, customer list, and conversion data: processed when you use the relevant tool. We do not keep a separate copy of lead form submissions or of customer-list identifiers and conversion events you send to a platform.
• Tool call logs: used to operate, support, secure, and bill for the service. Authorized Adspirer staff may review them for security, to resolve support requests, and to improve the product. When you ask us to delete your account, we delete all of your tool call logs.
• Billing, tax, legal, and compliance records: retained as required by law.

After You Leave Adspirer

When you delete your account or ask us to delete your data, we delete your account information and associated data, including tool call logs, within 90 days, except limited records we must keep for billing and legal purposes. Database backups are retained for 7 days, so deleted data is also removed from backups within that 90-day period.

5. User Controls and Choices

You can control your information in several ways:

• Disconnect advertising platforms and measurement and marketing integrations from Adspirer on the Connections page
• Revoke Adspirer access from Google, Microsoft, Meta, LinkedIn, TikTok, or Amazon account settings, or delete the API key you created for Adspirer in your ChatGPT Ads account
• Disconnect Adspirer from ChatGPT, Codex, Claude, or another AI client in that client’s app or connector settings. This stops that client from calling Adspirer; any token already issued to it expires as described in Section 4. Disconnecting an AI client does not disconnect your advertising accounts from Adspirer, so to end Adspirer’s access to them, also disconnect them on the Connections page or at the platform.
• Delete or revoke API keys
• Delete monitors, scheduled reports, alerts, research jobs, and automation tasks
• Change notification destinations or disable optional notifications where supported
• Unsubscribe from marketing emails using the link in any email
• Request access to your information
• Request correction of inaccurate information
• Request deletion of your account and associated information
• Request export of information where required by applicable law
• Object to or restrict certain processing where required by applicable law

To make a privacy request, contact us at support@adspirer.com.

We may need to verify your identity before fulfilling certain requests.

6. Security

We use administrative, technical, and organizational safeguards designed to protect information, including:

• HTTPS/TLS encryption in transit
• Encryption at rest where supported
• OAuth 2.1 with PKCE for supported connections
• Token encryption or secure hashing, depending on token type
• Access controls and least-privilege permissions
• Logging and monitoring for security and reliability
• Separation of duties and limited operational access
• Backup and recovery controls
• Incident detection and response procedures

Security Incident Notification

If we learn of a security incident that affects your personal data, we will notify you without undue delay and as required by law.

If an incident involves data we received through a partner AI platform, we also notify that platform within the time its terms require. For data received through Meta’s Muse connector platform, we notify Meta at vendor-incident@meta.com within 48 hours and cooperate with its investigation.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Advertising Platform Credentials and API Data

Adspirer does not collect or store your advertising platform passwords.

When you connect Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, TikTok Ads, or Amazon Ads, authorization is handled through OAuth or another approved authorization method. ChatGPT Ads is connected with an API key that you create in your ChatGPT Ads account and provide to Adspirer, which we store encrypted. Google Analytics 4, Google Search Console, Google Tag Manager, and Klaviyo are connected using the authorization method each service supports.

You can revoke access through Adspirer or through the relevant platform’s account settings.

Google API Services

Adspirer’s use and transfer to any other app of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. This applies to data from Google Ads, Google Analytics, Google Search Console, and Google Tag Manager.

We use Google user data only to provide and improve the user-facing features you request. We do not sell it or use it to serve or target advertising. We transfer it only as described in this policy: to provide the service (including to our service providers, AI model providers, and the AI client you use), for security, to comply with law, or as part of a merger, acquisition, or sale of assets.

Adspirer personnel may access your Google user data only when you ask for help or otherwise consent (for example, when you contact support), when needed for security purposes or to investigate abuse, to comply with applicable law, or in aggregated, de-identified form for internal operations. Automated systems may analyze tool activity to troubleshoot and improve the reliability of the features you use.

Microsoft Advertising

We access Microsoft Advertising data through the Microsoft Advertising API using the permissions you grant when you sign in with your Microsoft account. We use this data to provide and support the features you request, as described in this policy. You can remove Adspirer’s access by disconnecting Microsoft Advertising in Adspirer or through your Microsoft account’s app permissions. For a work or school account, your organization’s administrator may manage these permissions.

8. Data Processing Addendum

For business, enterprise, or agency customers that require a data processing agreement, Adspirer offers a Data Processing Addendum (“DPA”).

The DPA describes Adspirer’s role as a processor or service provider when processing customer personal data on behalf of a customer, including processing instructions, confidentiality, subprocessors, security measures, deletion or return of data, and assistance with data protection obligations.

To request or execute a DPA, contact us at support@adspirer.com.

9. International Processing

Adspirer is operated by BETSONAGI LLC, d/b/a Adspirer. We and our service providers may process and store information in the United States and other locations where we or our providers operate.

If you use Adspirer from outside the United States, you understand that your information may be processed in countries that may have data protection laws different from those in your jurisdiction.

Where required, we use appropriate safeguards for international transfers.

10. Children’s Privacy

Adspirer is not intended for children under 18 years old. We do not knowingly collect personal information from children. If you believe a child has provided information to us, contact us at support@adspirer.com.

11. Third-Party Services

Adspirer integrates with third-party services, including advertising platforms, measurement and marketing tools, and AI clients. Your use of those services is governed by their own privacy policies and terms.

Examples include:

• Google Ads and Google APIs, including Google Analytics, Google Search Console, and Google Tag Manager
• Microsoft Advertising and Microsoft APIs
• Meta Ads and Meta APIs
• LinkedIn Ads and LinkedIn APIs
• TikTok Ads and TikTok APIs
• Amazon Ads and Amazon APIs
• ChatGPT Ads (OpenAI)
• Klaviyo
• ChatGPT, Codex, Claude, and other AI clients
• Slack, including the Adspirer Slack app, or webhook destinations you configure

We are not responsible for the privacy practices of third-party services.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice as required by law, such as by updating the “Last updated” date, posting a notice, or contacting you.

Your continued use of Adspirer after an updated Privacy Policy becomes effective means you accept the updated policy.

13. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or Adspirer’s data practices, contact us at:

BETSONAGI LLC, d/b/a Adspirer
Email: support@adspirer.com
Website: https://www.adspirer.com