Google Ads MCP: Manage Google Ads
from Claude & ChatGPT
Skip the dashboard. Manage your Google Ads campaigns with natural language. Create Search and Performance Max campaigns, analyze performance, research keywords, and optimize your advertising - all through AI-powered conversations.
What is Google Ads MCP?
MCP (Model Context Protocol) is an open standard created by Anthropic that enables AI applications to securely connect with external tools and data sources. Think of it as a universal adapter that lets Claude, ChatGPT, and other AI assistants interact with real-world services.
Adspirer's Google Ads MCP server bridges the gap between your Google Ads account and AI. Instead of clicking through complex dashboards, you simply describe what you want in plain English. The AI understands your intent and executes the appropriate Google Ads API calls behind the scenes.
For advertisers, this means faster campaign management, instant performance insights, and the ability to leverage AI's analytical capabilities directly on your advertising data. Whether you're managing a single account or multiple clients, Google Ads MCP transforms how you interact with your campaigns.
What You Can Do
Access the full power of Google Ads through natural language commands.
Analyze Campaign Performance
Get detailed insights on impressions, clicks, conversions, CPA, and ROAS. Ask questions like 'What's my best performing campaign this month?' and get instant answers.
Research Keywords
Access Google Keyword Planner data directly through AI. Get keyword suggestions with real CPC data, search volume, and competition levels.
Generate Ad Copy
Create compelling headlines and descriptions for your ads. AI generates multiple variants optimized for your target audience and keywords.
View Spend & ROAS
Monitor your advertising spend in real-time. Track return on ad spend across campaigns and get budget recommendations.
Pause & Enable Campaigns
Control your campaigns with simple commands. Pause underperforming ads or enable high-performers without touching the Google Ads dashboard.
Get Optimization Tips
Receive AI-powered recommendations to improve campaign performance. Identify opportunities to reduce costs and increase conversions.
How It Works
Connect Your Google Ads Account
Add Adspirer as a custom MCP connector in Claude or ChatGPT. Complete the secure OAuth flow to link your Google Ads account - no API keys needed.
Open Claude or ChatGPT
Start a new conversation with your AI assistant. The Ads MCP tools will be automatically available once connected.
Manage Ads with Natural Language
Simply describe what you want to do: 'Show me my top campaigns', 'Create a search campaign for luxury watches', or 'What keywords should I target for my plumbing business?'
Example Prompts
Frequently Asked Questions
What is Google Ads MCP?
Google Ads MCP (Model Context Protocol) is an integration that allows AI assistants like Claude and ChatGPT to directly interact with your Google Ads account. Using Adspirer's MCP server, you can create campaigns, analyze performance, research keywords, and manage your advertising - all through natural language conversations.
How do I connect Google Ads to Claude?
To connect Google Ads to Claude: 1) Go to Settings → Connectors in Claude, 2) Click 'Add custom connector', 3) Enter 'Ads MCP' as the name and 'https://mcp.adspirer.com/mcp' as the URL, 4) Complete the OAuth authentication, 5) Link your Google Ads account. You'll need a Claude Pro, Max, Team, or Enterprise subscription.
What Google Ads actions can I take with MCP?
With Adspirer's Google Ads MCP, you can: create Search and Performance Max campaigns, research keywords with real CPC data, analyze campaign performance, view and manage budgets, pause/enable campaigns, generate ad copy variations, upload creative assets, and get optimization recommendations. Most read operations are instant, while campaign creation includes real-time progress updates.
Is my Google Ads data secure?
Yes, absolutely. We use OAuth 2.1 authentication - your Google Ads credentials are never stored on our servers. All connections are HTTPS-encrypted, and we apply least-privilege access scopes so the AI can only access what's needed. You can revoke access at any time from your Google account settings.
Does Google Ads MCP work with ChatGPT?
Yes! Adspirer's MCP server works with both Claude and ChatGPT. For ChatGPT, you'll need a Plus or Pro subscription. Go to Settings → Connectors → Add custom connector, enter the Adspirer MCP URL, and complete the OAuth flow. You may need to explicitly ask ChatGPT to use the Ads MCP tools in your prompts.
What's the difference between Search and Performance Max campaigns?
Search campaigns show text ads when people search specific keywords on Google. Performance Max campaigns use AI to show ads across all Google channels (Search, Display, YouTube, Gmail, Maps) and automatically optimize for conversions. Adspirer supports creating both types through natural language commands.
Start Managing Google Ads with AI
Connect your Google Ads account to Claude or ChatGPT today. Free trial available, no credit card required.
Get Started Free