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Research keywords through conversation—not spreadsheets

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Key Takeaways

  • ChatGPT Apps can connect directly to Google Ads Keyword Planner for real-time keyword data
  • Dynamic thresholds automatically adapt to your industry (legal keywords at 50CPCvs.retailat50 CPC vs. retail at 2)
  • High-intent keywords are identified using percentile-based analysis, not arbitrary thresholds
  • Budget recommendations are calculated from actual keyword data, not guesswork
  • You can research, analyze, and select keywords entirely through conversation

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What is Keyword Research with ChatGPT Apps?

Keyword research has traditionally required logging into multiple tools, exporting spreadsheets, and manually analyzing data. With ChatGPT Apps—OpenAI’s name for connected AI tools—you can now research Google Ads keywords through natural conversation. A ChatGPT App for Google Ads connects directly to your account and Google’s Keyword Planner API. Instead of navigating complex interfaces, you describe what you’re looking for, and the AI returns organized, actionable keyword data. Why this matters for advertisers:
  • Speed: Research that took 2 hours now takes 10 minutes
  • Context: The AI understands your business and adjusts recommendations accordingly
  • Accuracy: Real Google Keyword Planner data, not estimated third-party numbers
  • Actionability: Keywords are automatically grouped by commercial intent
This is part of a broader shift toward AI-powered advertising where natural language replaces complex dashboards.
Ready to research keywords with AI? Adspirer connects ChatGPT to Google Ads Keyword Planner. Try Adspirer free →

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How Keyword Research Works with ChatGPT Apps

When you ask a ChatGPT App to research keywords, here’s what happens behind the scenes: 1. Seed Keyword Extraction The AI analyzes your request and extracts seed keywords. If you say “I run a solar panel installation company in Phoenix,” it identifies seeds like:
  • solar panel installation
  • solar panels phoenix
  • residential solar
  • solar energy installation
2. Keyword Planner API Query The app queries Google’s Keyword Planner with your seeds and target location. This returns:
  • Monthly search volume
  • Low and high top-of-page bid estimates
  • Competition level (LOW, MEDIUM, HIGH)
  • Related keyword suggestions
3. Dynamic Intent Classification Here’s where it gets interesting. Rather than using fixed CPC thresholds ($3 = high intent), the app calculates dynamic thresholds based on your actual keyword set:
Intent LevelThresholdLogic
HIGH≥75th percentile CPCTop 25% most expensive keywords = highest commercial value
MEDIUM25th-75th percentileMiddle 50%
LOWLess than 25th percentileBottom 25%, lower commercial intent
Why this matters: A “high intent” keyword in the legal industry might have a 150CPC,whileinretailit′s150 CPC, while in retail it's 3. Fixed thresholds don’t work across industries—percentile-based classification does. 4. Quality Filtering Before presenting results, the app filters out garbage:
  • Keywords with duplicate words (“solar solar panels”)
  • Nonsensical patterns (“panel panels”)
  • Keywords with fewer than 100 monthly searches
  • Connector-only phrases (“and solar”, “the panels”)
5. Budget Recommendations Finally, the app calculates budget recommendations based on your selected keywords:
Budget TierFormulaUse Case
ConservativeMedian CPC × 50 clicks/daySafe starting budget
ModerateAverage CPC × 50 clicks/dayBalanced approach
AggressiveMax CPC × 50 clicks/dayCompete for all keywords
Learn more about how Adspirer works with ChatGPT and Claude.

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Step-by-Step: Keyword Research with Adspirer

Step 1: Create Your Adspirer Account First, sign up for Adspirer:
  1. Go to adspirer.ai and click Sign Up
  2. Create your account with email or Google
  3. Verify your email address
Step 2: Connect Your Ad Platforms in Adspirer Before using ChatGPT, you need to connect your advertising accounts in the Adspirer web app:
  1. After signing in, you’ll see the onboarding wizard
  2. Click Connect Google Ads (or Meta Ads, TikTok Ads)
  3. Sign in with your Google account and authorize access
  4. Select the specific ad account you want to manage
  5. Repeat for any additional platforms you want to connect
Why connect here first? This one-time setup securely links your ad accounts to Adspirer. Once connected, any AI assistant (ChatGPT, Claude) can access them without re-authenticating. See our Google Ads integration guide for detailed setup instructions. Step 3: Open ChatGPT and Find Adspirer Now that your accounts are connected, add Adspirer to ChatGPT:
  1. Open ChatGPT
  2. Go to Settings → Apps (or use the App search)
  3. Search for “Adspirer”
  4. Click Connect
Step 4: Authorize the Connection When you connect, ChatGPT will ask you to authorize Adspirer:
  1. Click the authorization link
  2. Sign in with your Adspirer account (the one you created in Step 1)
  3. Approve the connection
Since you already connected Google Ads in Step 2, your ad account is immediately available—no additional setup needed. Alternatively, you can use Adspirer with Claude via MCP. Step 5: Describe Your Business and Goals Start with a natural description of what you’re advertising: Example Prompt: 
I run a plumbing company in Austin, Texas. We specialize in emergency
repairs and water heater installation. I want to find keywords for a
Google Ads search campaign with a $100/day budget.
The AI will:
  • Extract seed keywords (emergency plumber, water heater installation, etc.)
  • Set location targeting to Austin, TX
  • Note your budget constraint

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Review and Refine Keyword Results

Step 6: Review Initial Keyword Results The app returns organized results with:
  • Total keywords found
  • Recommended keywords for campaign
  • Dynamic CPC analysis with location-specific data
  • HIGH, MEDIUM, and LOW intent keyword groupings
  • Monthly searches, CPC ranges, and competition levels
Step 7: Refine Your Keywords Ask follow-up questions to refine results:
  • “Show me only keywords with 500+ monthly searches”
  • “Remove any keywords mentioning ‘cheap’ or ‘free’”
  • “Add more keywords related to tankless water heaters”
  • “What negative keywords should I add based on these results?”
Step 8: Get Budget Recommendations The app calculates budgets based on your selected keywords across three tiers:
  • Conservative: Based on median CPC, safe starting budget
  • Moderate: Based on average CPC, balanced approach
  • Aggressive: Compete for all high-intent keywords
Step 9: Create Your Campaign (Optional) Once satisfied, you can ask Adspirer to create the campaign directly: “Create a Google Ads search campaign using these keywords. Name it ‘Austin Plumbing - Emergency Services’ with a $75/day budget.” See our guide on Google Ads automation for more campaign creation workflows.
Skip the spreadsheets. Connect Google Ads to ChatGPT and research keywords through conversation. Try Adspirer free →

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10 Prompts for Google Ads Keyword Research

Copy and paste these prompts to get started: Discovery Prompts 1. Basic Research 
Research Google Ads keywords for my [business type] in [location].
I want to target people searching for [product/service].
My budget is around $[X] per day.
2. Competitor-Focused 
Find keywords my competitors might be bidding on for [industry].
Focus on commercial intent keywords where people are ready to buy.
3. Long-Tail Discovery 
Show me long-tail keywords for [topic] with lower competition.
I'm willing to accept lower search volume for easier wins.
Analysis Prompts 4. Intent Classification 
Categorize these keywords by purchase intent:
[paste keyword list]

Show me which ones indicate someone ready to buy vs. just researching.
5. CPC Analysis 
Which of my target keywords have the highest CPCs?
Are there cheaper alternatives that could work?
6. Seasonal Analysis 
How do search volumes for [keywords] change throughout the year?
When should I increase/decrease budget?
Optimization Prompts 7. Negative Keywords 
Based on my target keywords for [business], what negative keywords
should I add to avoid wasted spend?
8. Match Type Strategy 
For these keywords, which match types would you recommend?
Consider my $[X]/day budget and goal of [conversions/traffic].
9. Ad Group Structure 
How should I organize these keywords into ad groups?
Group them by theme and search intent.
10. Budget Allocation 
I have $[X]/day total budget. How should I split it across
these keyword themes based on their potential ROI?
For more prompts, check out our ChatGPT Prompts for Google Ads guide (coming soon).

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Best Practices for ChatGPT Keyword Research

Do’s Be Specific About Location Google Ads CPCs vary dramatically by location. “Plumber” in New York costs 3x more than in rural Texas. Always specify your target geography. Include Budget Context Mentioning your budget helps the AI prioritize realistic keywords. A 50/daybudgetshouldn′ttarget50/day budget shouldn't target 30 CPC keywords. Ask for Negative Keywords Every keyword research session should include negative keyword discovery. Ask explicitly—the AI won’t always surface them unprompted. Request Multiple Intent Levels Don’t just ask for “high intent” keywords. A healthy campaign includes a mix of intent levels for different funnel stages. Don’ts Don’t Ignore Low-Volume Keywords Keywords with 50-200 searches/month can be highly profitable with low competition. Don’t filter them out automatically. Don’t Trust Volume Alone High search volume doesn’t equal high value. A 10,000 search keyword with $0.50 CPC might be mostly informational traffic. Don’t Skip Quality Score Factors When selecting keywords, consider whether you can write relevant ads and have relevant landing pages. Keywords you can’t support well will have poor Quality Scores. Don’t Forget Mobile vs. Desktop Some keywords cost 50-100% more on mobile. If your site isn’t mobile-optimized, consider device bid adjustments from the start.

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Next Steps

Ready to try keyword research with ChatGPT Apps?
  1. Sign up at Adspirer.com — Create your free account
  2. Connect Google Ads — Link your ad account in the Adspirer dashboard
  3. Open ChatGPT — Search for “Adspirer” in Apps and authorize
  4. Start chatting — Describe your business and get keyword data instantly
Get started in minutes. No coding required. Try Adspirer free →

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FAQ

When connected to Google Ads, ChatGPT Apps pull data directly from Google Keyword Planner—the same source agencies use. The data is as accurate as Google provides. However, CPCs shown are estimates; actual costs depend on Quality Score, competition, and ad rank.
You need an active Google Ads account with billing set up to access Keyword Planner data. Google requires this for accurate data. If you don’t have an account yet, create one at ads.google.com first.
The main differences are: Conversation (describe what you want in natural language), Analysis (automatic intent classification and budget recommendations), Filtering (built-in quality filtering removes garbage keywords), and Speed (no clicking through interfaces—just ask and receive).
Start with 15-25 high-intent keywords per ad group. The ChatGPT App typically recommends the top 20 keywords based on intent and volume. You can always expand later based on performance data.
Keyword research through ChatGPT Apps is primarily designed for Search campaigns. Display and YouTube use different targeting methods (audiences, placements) where keyword research is less central.
Yes! Adspirer works with both ChatGPT and Claude. See our Claude integration guide for setup instructions.
  • How to Automate Google Ads
  • ChatGPT for Google Ads: Complete 2026 Guide (coming soon)
  • 50 ChatGPT Prompts for Google Ads (coming soon)
  • Create Performance Max Campaigns with ChatGPT (coming soon)
Last modified on February 23, 2026