Plans
| Plan | Tool Calls/Month | Monthly | Annual | Best For |
|---|---|---|---|---|
| Free Forever | 15 | $0 | — | Testing and evaluation |
| Plus | 150 | $49/mo | $485/yr | Individual advertisers, small accounts |
| Pro | 600 | $99/mo | $999/yr | Individual marketers, 1 ad account |
| Max | 3,000 | $199/mo | $2,000/yr | Multi-platform, 2 ad accounts |
Managing a team or multiple clients? See Enterprise Plans for pooled tool calls, multi-seat access, and up to 200 ad accounts.
Which Plan Do I Need?
Use this guide based on your situation:| Your Situation | Recommended Plan |
|---|---|
| Testing Adspirer, exploring tools | Free 15 calls/mo |
| Solo marketer, 1 platform, under $1K/mo ad spend, 1-5 campaigns | Plus $49/mo |
| 2+ platforms, 10K spend, small team (2-5), or 6-20 campaigns/mo | Pro $99/mo |
| 3+ platforms with active spend, or 50K spend with any other factor | Max $199/mo |
| $50K+ ad spend, 10+ team members, or agency with multiple clients | Enterprise from $999/mo |
How Tool Calls Work
Each tool invocation counts as 1 call, regardless of:- Which platform (Google, Meta, LinkedIn, TikTok)
- Which AI client (ChatGPT, Claude, Perplexity, Cursor, etc.)
- How much data is returned
- How long the operation takes
Typical Usage by Task
| Task | Tool Calls | Notes |
|---|---|---|
| Check connected platforms | 1 | get_connections_status |
| Pull campaign performance | 1 | Per platform |
| Keyword research | 1 | Returns full keyword list with CPC data |
| Create Google Search campaign | 5-6 | Research + assets + validate + create |
| Create Meta image campaign | 4-6 | Targeting + type + assets + validate + create |
| Create LinkedIn campaign | 5-6 | Org + targeting + assets + validate + create |
| Create TikTok campaign | 3-4 | Assets + validate + create |
| Cross-platform performance report | 4-5 | 1 call per connected platform + analysis |
| Wasted spend analysis | 1-2 | Analysis + optional optimization |
| Budget optimization | 2-3 | Performance pull + / recommendation |
| Audit conversion tracking | 1 | Checks pixel health, CAPI, attribution across platforms |
Full Workflow Cost Examples
Most users don’t run individual tools — they run workflows. Here’s what typical end-to-end workflows cost:| Workflow | Total Calls | What Happens |
|---|---|---|
| Create & launch a Google Search campaign | 5-6 | Business profile + keyword research + ad copy + validate + create |
| Create & launch a Meta image campaign | 4-6 | Select type + targeting + validate assets + create |
| Create campaign + monitor it for a month | 9-14 | Creation (5-6) + 4 weekly performance checks (4) + 1 optimization review (2-3) |
| Weekly cross-platform health check | 2-5 | 1 call per connected platform + optional wasted spend analysis |
| Full account audit + optimization plan | 3-5 | Audit (1) + wasted spend (1) + budget optimization (2-3) |
| Research + create + optimize a campaign over 30 days | 15-25 | Research (2) + create (5-6) + 4 weekly checks (4) + 2 optimizations (4-6) |
Can I create campaigns on the free plan? Yes. A typical campaign creation uses 5-6 tool calls, so the free tier (15 calls) lets you create 2-3 campaigns per month.
Monthly Usage Examples
| Scenario | Estimated Calls | Recommended Plan |
|---|---|---|
| Weekly performance check (1 platform) | 4-5/mo | Free |
| Weekly check + 1 campaign/month | 10-15/mo | Free or Plus |
| Daily monitoring (2 platforms) | 40-60/mo | Plus |
| Agency managing 3 clients | 60-150/mo | Plus or Pro |
| Heavy usage: daily + campaigns + audits | 150-600/mo | Pro |
| Agency, multi-client, high-volume | 600+/mo | Max |
What Counts as a Tool Call
Counts: Any tool invocation through MCP —get_campaign_performance, research_keywords, create_search_campaign, etc.
Does NOT count:
- Connecting your AI client to Adspirer
- OAuth authentication / login
- Viewing your account status
- AI assistant thinking / reasoning between tool calls
- Failed tool calls due to authentication errors
Checking Your Usage
Ask your AI assistant:Upgrading
If you hit your limit mid-month, upgrade takes effect immediately and resets your counter. Visit adspirer.ai to manage your plan.FAQ
Do unused calls roll over?
Do unused calls roll over?
No. Tool call limits reset monthly. Unused calls do not carry over to the next month.
Can I pay per call instead of monthly?
Can I pay per call instead of monthly?
Not currently. All plans are monthly or annual subscriptions with included tool call limits.
Does the same Adspirer account work across all AI clients?
Does the same Adspirer account work across all AI clients?
Yes. Your tool call limit is shared across ChatGPT, Claude, Perplexity, Cursor, and all other clients. One account, one limit.
Can I create campaigns on the free plan?
Can I create campaigns on the free plan?
Yes. The free plan includes 15 tool calls/month. A typical Google Search campaign uses 5-6 calls, Meta uses 4-6, and TikTok uses 3-4. So you can create 2-3 campaigns per month on the free tier.
What happens if I run out of tool calls mid-month?
What happens if I run out of tool calls mid-month?
You’ll see a message suggesting an upgrade. You can upgrade immediately — your new limit takes effect right away and resets your counter. Or wait for the monthly reset. For urgent needs, email abhi@adspirer.com.
How do I know which plan I need?
How do I know which plan I need?
It depends on how many platforms you use, how many campaigns you create, and how often you check performance. See the “Which Plan Do I Need?” section above. You can also try our pricing calculator.