App Growth Stack
Stand up an app-growth stack: UAC + Meta app campaigns, install + in-app event tracking, cohort/LTV read, and a scaling plan — end to end, gated.
Works across your stack
Supported AI platforms
8 supported clients. Connector requirements are shown separately below.
Add the app marketing strategy skill to your AI client
Set up the Adspirer "App Growth Stack" skill for me. If you can run commands: npx adspirer-skills add app-marketing-strategy If not: fetch https://www.adspirer.com/skills/app-marketing-strategy.md and follow it. Then read the skill and ask me what you need to get started.
Paste it into Claude, ChatGPT, Cursor, Codex, Gemini, or any agent — it works out how to install itself.
Or install it yourself
npx adspirer-skills add app-marketing-strategy Writes SKILL.md to .claude/skills/ in the current project. The bundled references, scripts, and assets ship with the ZIP. Download ZIP →
Upload the ZIP in Claude → Settings → Skills. The bundle preserves every reference, script, and asset.
Install the Adspirer plugin first: Cowork tab → Customize (left sidebar) → Plugins → Browse Plugins → search "Adspirer" → Install. Requires Claude Max, Team, or Enterprise. Then upload this ZIP as a skill.
In ChatGPT, open Plugins → Skills → Create → Upload from your computer. ChatGPT scans the skill before making it available. Availability and upload permissions depend on your workspace plan and admin settings.
npx adspirer-skills add app-marketing-strategy --agent cursor Writes the skill to .cursor/rules/ in the current workspace, so Cursor loads it on every session.
npx adspirer-skills add app-marketing-strategy --agent codex Appends the skill to AGENTS.md, which Codex reads on every session — so it persists instead of living in one conversation. The append is idempotent; re-running it will not duplicate the block.
npx adspirer-skills add app-marketing-strategy --agent gemini Appends the skill to .gemini/GEMINI.md, which the Gemini CLI reads on every session. Connect Adspirer as an MCP server first so the live ad-account steps can run.
npx adspirer-skills add app-marketing-strategy --agent windsurf Writes the skill to .windsurf/rules/ in the current workspace, so Windsurf loads it on every session.
npx adspirer-skills add app-marketing-strategy --agent other Writes SKILL.md to adspirer-skills/ in the current folder — point any agent at that file. No shell? Fetch the raw file with curl -fsSL https://www.adspirer.com/skills/app-marketing-strategy.md, which prints the skill instead of installing it.
Starter prompt
Client setup guide →Use the App Growth Stack skill. I’m working on [campaign or account] and want to understand [goal or problem] for [date range]. Check that Google Analytics 4 and Adspirer are connected, start by looking without changing anything, and explain the story in plain language. Show me the evidence and ask before making any live change.Where it helps
When to use the app marketing strategy skill
A joined-up view of acquisition quality and the next experiments most likely to improve valuable app growth.
Use case 1
Cheap installs are not becoming customers
Acquisition looks efficient in the ad account, while trial, activation, or purchase data tells a different story.
Use case 2
Channels need a quality comparison
Meta, Google, or TikTok deliver different volumes and the team wants to compare downstream value, not CPI alone.
Use case 3
A product change needs an acquisition read
Onboarding, pricing, or activation changed and you need to see whether the effect differs by campaign or audience.
See it in a campaign
App marketing strategy examples
The numbers, account, and recommendation will be yours. These show the kind of story the skill helps you work through.
Low-CPI, low-retention campaign
A mobile app gets a surge of inexpensive installs from one social campaign but day-seven retention falls.
The skill joins acquisition and product signals, shows where quality drops, and proposes the next audience or onboarding test.
Trial-quality comparison
Search costs more per install than paid social but appears to create more paid subscribers.
The skill compares the full path on a consistent window and explains which channel is producing the more valuable cohort.
Keep reading: Google Ads setup docs ·Claude ad management ·Automate every ad platform
Keep building the workflow
Agent skills related to app marketing strategy
Lead Gen Machine
Route leads into the CRM without losing their origin, then judge campaigns on qualified leads instead of form fills.
Shopify Ads
Keep catalog, campaigns and profitability in one loop, so spend follows margin rather than platform-reported return.
LinkedIn Lead Generation
Trace B2B leads from ad to deal stage, then rank campaigns on pipeline created rather than forms completed.
Before you install
Frequently asked questions
What is the app marketing strategy skill?
It is an Agent Skill — a folder of instructions your AI assistant loads when you ask it to do this job. It follows the open Agent Skills specification, so the same package works across different assistants. Stand up an app-growth stack: UAC + Meta app campaigns, install + in-app event tracking, cohort/LTV read, and a scaling plan — end to end, gated. Unlike a prompt you paste in, the skill carries its own procedure, checks, and stop conditions, so the assistant works the same way every time you run it.
Which AI assistants can run it?
Claude, Claude Code, Claude Cowork, ChatGPT, Codex, Cursor, Gemini and Windsurf. Download the ZIP and upload it in assistants that accept skill folders, or point the assistant at the raw SKILL.md file. The install card above has the exact step for each one.
What do I need to connect before I run it?
Google Analytics 4 and Adspirer are required, because the skill reads live account data rather than guessing. The skill confirms the connection before it touches a real account, and tells you plainly if something is missing.
Do I need an Adspirer account, and is there a free tier?
The skill itself is free to download and MIT-licensed. To let it read or change real ad accounts you need Adspirer connected: the free tier includes 15 tool calls a month, Plus is $49/mo for 150, Pro is $99/mo for 600, and Max is $199/mo for 3,000. You can install the skill and read what it does before signing up for anything.
Can it change my campaigns without asking?
No. Any new campaign Adspirer creates is created paused, enabling a paused or live campaign needs your confirmation, and destructive actions are gated behind an explicit confirmation flag. Spend, publishing, and live changes wait for your approval every time — installing a skill or a connector is not itself approval to act.
How do I get the best results from it?
Give it the specifics it asks for up front — the account or campaign, the date range, the goal, and what "good" looks like for this business. Let the first pass run read-only so you can check the evidence before anything changes. The starter prompt above is a working template; edit the bracketed parts and paste it in.
How is this different from just asking the assistant directly?
A plain prompt gets you a plausible answer from whatever the model already knows. This skill makes the assistant pull real numbers from your ad accounts, follow a fixed procedure, show its evidence, and stop at the points where a person should decide. That is the difference between a confident guess and a app marketing strategy you can act on.
Ready to run it against real campaigns? Connect Google, Meta, Amazon, LinkedIn, TikTok, or ChatGPT Ads to your assistant on the free tier — nothing spends or publishes without your approval. Create a free Adspirer account →