The Media Plan Builder
From a brief (product, audience, budget, goal, market), produce a defensible media plan: audience definitions, budget split across channels, flighting calendar, and a channel-mix rationale. Cross-platform. Uses Similarweb/Semrush for competitive context if connected. Plan doc, not a live launch.
Works across your stack
Supported AI platforms
8 supported clients. Connector requirements are shown separately below.
+2 Add the media plan template skill to your AI client
Set up the Adspirer "The Media Plan Builder" skill for me. If you can run commands: npx adspirer-skills add media-plan-template If not: fetch https://www.adspirer.com/skills/media-plan-template.md and follow it. Then read the skill and ask me what you need to get started.
Paste it into Claude, ChatGPT, Cursor, Codex, Gemini, or any agent — it works out how to install itself.
Or install it yourself
npx adspirer-skills add media-plan-template Writes SKILL.md to .claude/skills/ in the current project. The bundled references, scripts, and assets ship with the ZIP. Download ZIP →
Upload the ZIP in Claude → Settings → Skills. The bundle preserves every reference, script, and asset.
Install the Adspirer plugin first: Cowork tab → Customize (left sidebar) → Plugins → Browse Plugins → search "Adspirer" → Install. Requires Claude Max, Team, or Enterprise. Then upload this ZIP as a skill.
In ChatGPT, open Plugins → Skills → Create → Upload from your computer. ChatGPT scans the skill before making it available. Availability and upload permissions depend on your workspace plan and admin settings.
npx adspirer-skills add media-plan-template --agent cursor Writes the skill to .cursor/rules/ in the current workspace, so Cursor loads it on every session.
npx adspirer-skills add media-plan-template --agent codex Appends the skill to AGENTS.md, which Codex reads on every session — so it persists instead of living in one conversation. The append is idempotent; re-running it will not duplicate the block.
npx adspirer-skills add media-plan-template --agent gemini Appends the skill to .gemini/GEMINI.md, which the Gemini CLI reads on every session. Connect Adspirer as an MCP server first so the live ad-account steps can run.
npx adspirer-skills add media-plan-template --agent windsurf Writes the skill to .windsurf/rules/ in the current workspace, so Windsurf loads it on every session.
npx adspirer-skills add media-plan-template --agent other Writes SKILL.md to adspirer-skills/ in the current folder — point any agent at that file. No shell? Fetch the raw file with curl -fsSL https://www.adspirer.com/skills/media-plan-template.md, which prints the skill instead of installing it.
Starter prompt
Client setup guide →Use The Media Plan Builder skill. I’m working on [campaign or account] and want to understand [goal or problem] for [date range]. Check that Semrush and Adspirer are connected, start by looking without changing anything, and explain the story in plain language. Show me the evidence and ask before making any live change.Where it helps
When to use the media plan template skill
A practical media plan with allocations, forecasts, assumptions, and a shareable dashboard or document.
Use case 1
A new launch needs a channel plan
The goal, market, audience, budget, and flight are known, but the team needs a defensible allocation and forecast.
Use case 2
A client is considering a new channel
The account history and reachable audience need to show whether LinkedIn, TikTok, or another platform deserves a test tranche.
Use case 3
An annual plan needs a working model
Seasonality, flighting, learning periods, and review points need to be visible rather than hidden in a single budget total.
See it in a campaign
Media plan template examples
The numbers, account, and recommendation will be yours. These show the kind of story the skill helps you work through.
B2B product launch
A software company has $120,000 for one quarter and is choosing among Google, LinkedIn, and Meta.
The skill grounds assumptions in connected-account history, shows why each channel receives its share, and creates a reviewable dashboard or document.
Consumer brand expansion
A brand that relies on Meta wants to test TikTok without risking the full launch budget.
The skill sizes a learning tranche, defines the checkpoint, and makes the uncertainty explicit in the plan.
Keep reading: Google Ads setup docs ·Claude ad management ·Advertising strategy guide
Keep building the workflow
Agent skills related to media plan template
The Channel Mix Advisor
Recommend a channel split justified by each platform's mechanics for the stated objective, with honest reasoning and named uncertainty.
Audience Architect
Build a cold-to-hot audience structure sized to the account's real event volume, with overlap and exclusions handled deliberately.
The Budget Reallocator
Find capped winners and weak spenders across a campaign set, and propose moves sized to avoid resetting learning.
Before you install
Frequently asked questions
What is the media plan template skill?
It is an Agent Skill — a folder of instructions your AI assistant loads when you ask it to do this job. It follows the open Agent Skills specification, so the same package works across different assistants. From a brief (product, audience, budget, goal, market), produce a defensible media plan: audience definitions, budget split across channels, flighting calendar, and a channel-mix rationale. Cross-platform. Uses Similarweb/Semrush for competitive context if connected. Plan doc, not a live launch. Unlike a prompt you paste in, the skill carries its own procedure, checks, and stop conditions, so the assistant works the same way every time you run it.
Which AI assistants can run it?
Claude, Claude Code, Claude Cowork, ChatGPT, Codex, Cursor, Gemini and Windsurf. Download the ZIP and upload it in assistants that accept skill folders, or point the assistant at the raw SKILL.md file. The install card above has the exact step for each one.
What do I need to connect before I run it?
Semrush and Adspirer are required, because the skill reads live account data rather than guessing. Similarweb is optional and only add value when the job calls for them. The skill confirms the connection before it touches a real account, and tells you plainly if something is missing.
Do I need an Adspirer account, and is there a free tier?
The skill itself is free to download and MIT-licensed. To let it read or change real ad accounts you need Adspirer connected: the free tier includes 15 tool calls a month, Plus is $49/mo for 150, Pro is $99/mo for 600, and Max is $199/mo for 3,000. You can install the skill and read what it does before signing up for anything.
Can it change my campaigns without asking?
No. Any new campaign Adspirer creates is created paused, enabling a paused or live campaign needs your confirmation, and destructive actions are gated behind an explicit confirmation flag. Spend, publishing, and live changes wait for your approval every time — installing a skill or a connector is not itself approval to act.
How do I get the best results from it?
Give it the specifics it asks for up front — the account or campaign, the date range, the goal, and what "good" looks like for this business. Let the first pass run read-only so you can check the evidence before anything changes. The starter prompt above is a working template; edit the bracketed parts and paste it in.
How is this different from just asking the assistant directly?
A plain prompt gets you a plausible answer from whatever the model already knows. This skill makes the assistant pull real numbers from your ad accounts, follow a fixed procedure, show its evidence, and stop at the points where a person should decide. That is the difference between a confident guess and a media plan template you can act on.
Ready to run it against real campaigns? Connect Google, Meta, Amazon, LinkedIn, TikTok, or ChatGPT Ads to your assistant on the free tier — nothing spends or publishes without your approval. Create a free Adspirer account →