Negative Keyword Match Type Miner — Google Ads Negative Keyword Finder for Search Waste
Mine the search-terms report for wasted spend and recommend the correct negative keyword match type — exact, phrase, or broad — for clean Google Ads negative keyword hygiene, the single highest-ROI Search action. Changes proposed, applied on approval.
Works across your stack
Supported AI platforms
7 supported clients. Connector requirements are shown separately below.
Picture this
A familiar campaign moment
A Search campaign is producing clicks, but the search-term report contains questions and products you do not sell. This skill finds the wasted intent, protects useful queries, and prepares negative keywords for review before they affect delivery.
Add this skill to your AI client
Choose your AI client, then download or copy the setup that fits it.
npx adspirer-skills add negative-keyword-miner Installs the complete folder to .claude/skills/ in the current project.
Upload the ZIP in Claude → Settings → Skills. The bundle preserves every reference, script, and asset.
In ChatGPT, open Plugins → Skills → Create → Upload from your computer. ChatGPT scans the skill before making it available. Availability and upload permissions depend on your workspace plan and admin settings.
npx adspirer-skills add negative-keyword-miner --agent cursor Installs the skill for the current Cursor workspace.
fetch adspirer.com/skills/negative-keyword-miner.md and follow the skill Ask Codex to fetch the raw skill, or use the ZIP with any Agent Skills-compatible installer.
fetch adspirer.com/skills/negative-keyword-miner.md and run it The raw SKILL.md route works with any agent that can fetch and follow instructions.
After installation
Your first run
Start a fresh chat if needed
Some clients discover newly installed skills only at session start. Ask the agent to use this skill by name.
Verify required access
Adspirer 0 optional enhancements can be added only when the job needs them.
Preview before action
The first pass is read-only. Installing a skill or connector never grants approval to spend, publish, message, or make destructive changes.
Starter prompt
Use the Negative Keyword Match Type Miner — Google Ads Negative Keyword Finder for Search Waste skill. I’m working on [campaign or account] and want to understand [goal or problem] for [date range]. Check that Adspirer is connected, start by looking without changing anything, and explain the story in plain language. Show me the evidence and ask before making any live change.
Where it helps
When this skill earns its place
You do not need another generic checklist. These are the moments where this skill can take a real campaign question and move it toward a decision.
Spend is leaking into irrelevant intent
Search terms contain jobs, support questions, free resources, unrelated products, or geographies the business does not serve.
Broad match is expanding quickly
Automation is finding new queries faster than the team can review them and needs a repeatable cleanup process.
A mature account needs a safety pass
Years of negatives have accumulated without a clear structure and useful queries may be blocked accidentally.
See it in a campaign
Two ways this could play out
The numbers, account, and recommendation will be yours. These examples show the kind of story the skill is designed to help you work through.
B2B software waste
A paid software campaign spends on “free template,” student, and job-seeker searches that never become qualified leads.
What the skill does
The skill groups the waste, checks for valuable exceptions, and prepares negatives with an estimate of the spend they would protect.
Ecommerce ambiguity
A brand name overlaps with an unrelated product category and broad match keeps crossing into it.
What the skill does
The skill identifies the pattern, proposes the safest match type, and waits for review before applying anything.
The useful part
What you’ll walk away with
A grouped negative-keyword proposal with examples, expected impact, and a review gate before application.
A simple journey
How it works
Find the moment that needs attention
Share the account, campaign, date range, and the change your team has noticed.
Follow the evidence
The skill compares live results with a fair baseline and separates a real opportunity from noise, delay, or bad tracking.
Decide the next move
You get a recommendation first. Any budget, bid, targeting, or status change through Adspirer waits for your approval.
Bring these with you
- The account or campaign you want to work on, plus the market and business goal.
- The date range, budget, or performance question that gives the job its context.
- Adspirer connected for the live parts of the workflow.
You stay in control
Live evidence
The skill checks the account, time period, currency, and attribution basis before it explains a result.
Honest handoffs
If the next step needs GTM, a pixel, billing, or a creative tool, it names the right owner or connector instead of pretending the fix was made.
Approval first
Adspirer can create or update supported ads and campaigns, but spend, publishing, messages, and live changes wait for your explicit approval.
Keep building the workflow
Related agent skills
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