The Media Plan Builder
From a brief (product, audience, budget, goal, market), produce a defensible media plan: audience definitions, budget split across channels, flighting calendar, and a channel-mix rationale. Cross-platform. Uses Similarweb/Semrush for competitive context if connected. Plan doc, not a live launch.
Works across your stack
Supported AI platforms
7 supported clients. Connector requirements are shown separately below.
+2 Picture this
A familiar campaign moment
The brief gives you a goal, an audience, and a total budget—but the spreadsheet is still empty. This skill turns those inputs into a channel plan, makes the assumptions visible, and creates a format your team can discuss and revise.
Add this skill to your AI client
Choose your AI client, then download or copy the setup that fits it.
npx adspirer-skills add the-media-plan-builder Installs the complete folder to .claude/skills/ in the current project.
Upload the ZIP in Claude → Settings → Skills. The bundle preserves every reference, script, and asset.
In ChatGPT, open Plugins → Skills → Create → Upload from your computer. ChatGPT scans the skill before making it available. Availability and upload permissions depend on your workspace plan and admin settings.
npx adspirer-skills add the-media-plan-builder --agent cursor Installs the skill for the current Cursor workspace.
fetch adspirer.com/skills/the-media-plan-builder.md and follow the skill Ask Codex to fetch the raw skill, or use the ZIP with any Agent Skills-compatible installer.
fetch adspirer.com/skills/the-media-plan-builder.md and run it The raw SKILL.md route works with any agent that can fetch and follow instructions.
After installation
Your first run
Start a fresh chat if needed
Some clients discover newly installed skills only at session start. Ask the agent to use this skill by name.
Verify required access
Semrush 
Adspirer 1 optional enhancement can be added only when the job needs them.
Preview before action
The first pass is read-only. Installing a skill or connector never grants approval to spend, publish, message, or make destructive changes.
Starter prompt
Use the The Media Plan Builder skill. I’m working on [campaign or account] and want to understand [goal or problem] for [date range]. Check that Semrush and Adspirer are connected, start by looking without changing anything, and explain the story in plain language. Show me the evidence and ask before making any live change.
Where it helps
When this skill earns its place
You do not need another generic checklist. These are the moments where this skill can take a real campaign question and move it toward a decision.
A new launch needs a channel plan
The goal, market, audience, budget, and flight are known, but the team needs a defensible allocation and forecast.
A client is considering a new channel
The account history and reachable audience need to show whether LinkedIn, TikTok, or another platform deserves a test tranche.
An annual plan needs a working model
Seasonality, flighting, learning periods, and review points need to be visible rather than hidden in a single budget total.
See it in a campaign
Two ways this could play out
The numbers, account, and recommendation will be yours. These examples show the kind of story the skill is designed to help you work through.
B2B product launch
A software company has $120,000 for one quarter and is choosing among Google, LinkedIn, and Meta.
What the skill does
The skill grounds assumptions in connected-account history, shows why each channel receives its share, and creates a reviewable dashboard or document.
Consumer brand expansion
A brand that relies on Meta wants to test TikTok without risking the full launch budget.
What the skill does
The skill sizes a learning tranche, defines the checkpoint, and makes the uncertainty explicit in the plan.
The useful part
What you’ll walk away with
A practical media plan with allocations, forecasts, assumptions, and a shareable dashboard or document.
A simple journey
How it works
Set the scene
Share the business goal, audience, market, budget, and timing. The skill calls out anything important that is still missing.
Build the choices
It turns those inputs into channel, allocation, and forecast options with assumptions you can understand and change.
Leave with a plan
You get a shareable plan or dashboard. Nothing becomes live media until you explicitly approve a separate launch step.
Bring these with you
- The account or campaign you want to work on, plus the market and business goal.
- The date range, budget, or performance question that gives the job its context.
- Semrush and Adspirer connected for the live parts of the workflow.
You stay in control
Live evidence
The skill checks the account, time period, currency, and attribution basis before it explains a result.
Honest handoffs
If the next step needs GTM, a pixel, billing, or a creative tool, it names the right owner or connector instead of pretending the fix was made.
Approval first
Adspirer can create or update supported ads and campaigns, but spend, publishing, messages, and live changes wait for your explicit approval.
Keep building the workflow
Related agent skills
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Produce a client-ready monthly report: performance vs goals, what changed and why, wins and learnings, next month's plan — clear, honest, and defensible.