UGC-Style Video Ads — Built to Meta Video Ads Specs (TikTok + Reels)
Produce UGC-style video ads via Pika + HeyGen — script, avatar/voice, cut to Meta video ads specs and TikTok/Reels dimensions — that feel native, not polished-ad.
Works across your stack
Supported AI platforms
7 supported clients. Connector requirements are shown separately below.
Picture this
A familiar campaign moment
The brand wants video ads that feel native to the feed, but “make it look like UGC” is not enough direction for a creator or image/video model. This skill turns the offer and audience insight into believable concepts, scripts, and production notes.
Add this skill to your AI client
Choose your AI client, then download or copy the setup that fits it.
npx adspirer-skills add ugc-style-video-ads Installs the complete folder to .claude/skills/ in the current project.
Upload the ZIP in Claude → Settings → Skills. The bundle preserves every reference, script, and asset.
In ChatGPT, open Plugins → Skills → Create → Upload from your computer. ChatGPT scans the skill before making it available. Availability and upload permissions depend on your workspace plan and admin settings.
npx adspirer-skills add ugc-style-video-ads --agent cursor Installs the skill for the current Cursor workspace.
fetch adspirer.com/skills/ugc-style-video-ads.md and follow the skill Ask Codex to fetch the raw skill, or use the ZIP with any Agent Skills-compatible installer.
fetch adspirer.com/skills/ugc-style-video-ads.md and run it The raw SKILL.md route works with any agent that can fetch and follow instructions.
After installation
Your first run
Start a fresh chat if needed
Some clients discover newly installed skills only at session start. Ask the agent to use this skill by name.
Verify required access
HeyGen Pika Adspirer 0 optional enhancements can be added only when the job needs them.
Preview before action
The first pass is read-only. Installing a skill or connector never grants approval to spend, publish, message, or make destructive changes.
Starter prompt
Use the UGC-Style Video Ads — Built to Meta Video Ads Specs (TikTok + Reels) skill. I’m working on [campaign or account] and want to understand [goal or problem] for [date range]. Check that HeyGen and Pika and Adspirer are connected, start by looking without changing anything, and explain the story in plain language. Show me the evidence and ask before making any live change.
Where it helps
When this skill earns its place
You do not need another generic checklist. These are the moments where this skill can take a real campaign question and move it toward a decision.
A static winner needs a video version
The message is working, and the team wants to translate it into a native-feeling short-form story rather than add motion for its own sake.
A creator needs a usable brief
The offer and audience are clear, but the creator needs hooks, beats, proof, cutaways, and a CTA they can actually produce.
AI video production needs guardrails
HeyGen, Pika, or another generator can create assets, but the concept, avatar fit, claims, aspect ratio, and approval flow need human direction.
See it in a campaign
Two ways this could play out
The numbers, account, and recommendation will be yours. These examples show the kind of story the skill is designed to help you work through.
From static to Reels
A skincare before-and-after static has a strong click-through rate and the team wants three 25-second vertical concepts.
What the skill does
The skill preserves the proven promise, writes distinct hooks and visual beats, and coordinates production without publishing the ads.
B2B creator-style demo
A software company wants a founder-style video that shows a real workflow instead of a polished brand commercial.
What the skill does
The skill builds the script around the product moment, plans screen and presenter cutaways, and produces a review gate before upload.
The useful part
What you’ll walk away with
A creator-ready set of UGC-style concepts and scripts, plus production guidance and a review step before launch.
A simple journey
How it works
Start with the campaign story
Share the offer, audience, brand guardrails, and the result the current creative needs to improve.
Develop the ideas
The skill creates distinct concepts and uses an available creative connector only when the job needs one.
Review before launch
You receive review-ready assets or production directions. Ad and campaign changes still wait for your approval.
Bring these with you
- The account or campaign you want to work on, plus the market and business goal.
- The date range, budget, or performance question that gives the job its context.
- HeyGen and Pika and Adspirer connected for the live parts of the workflow.
You stay in control
Live evidence
The skill checks the account, time period, currency, and attribution basis before it explains a result.
Honest handoffs
If the next step needs GTM, a pixel, billing, or a creative tool, it names the right owner or connector instead of pretending the fix was made.
Approval first
Adspirer can create or update supported ads and campaigns, but spend, publishing, messages, and live changes wait for your explicit approval.
Keep building the workflow
Related agent skills
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Clarifies copy editing vs copy writing up front: this is a true copywriting job, not a copy-edit pass. Produces platform-correct ad copy variations (headlines, primary text, CTAs) for Meta, Google RSA, and LinkedIn, grounded in a real offer and audience, with angle rationale — including Chinese writing to copy and paste or Japanese writing copy and paste for non-English markets.
Static Ad Factory
From one concept, produce a batch of on-brand static ads via Canva — headline/visual/CTA variations sized to platform placements, with a creative-testing structure in mind.
Creative Fatigue Monitor
Watch frequency and CTR/CPA decay per ad; flag creatives that have fatigued and should be refreshed, with the evidence. Read-only, alert-only.