Let me be honest: I've tested a lot of PPC tools over the years. Most of them promise "AI-powered optimization" and deliver a slightly fancier dashboard with a chatbot stapled on top.

But 2026 is different. We're finally seeing tools that are genuinely AI-native — built around language models from day one, not retrofitted with a ChatGPT skin. New players like Ryze AI, Smartly, HyperFX, and GoMega are joining the established names. And some of the older tools have added real AI capabilities too.

I spent the last few months testing the 10 tools that actually matter for PPC managers right now. Here's what I found, with honest pros and cons for each.

Full disclosure: Adspirer is our product. I'm going to be upfront about where we're better and where others beat us. If you just want the comparison table, scroll down. If you want the full breakdown, keep reading.

Quick Comparison: 10 Best AI PPC Tools for 2026

Tool	Best For	AI Approach	Platforms	Starting Price	Can Create Campaigns?
Adspirer	Conversational ad management	MCP-native (ChatGPT + Claude)	Google, Meta, TikTok, LinkedIn	Free	Yes
Ryze AI	Autonomous ad optimization	AI agent (own interface)	Google, Meta, LinkedIn, Amazon, Reddit, X	~$20/week	Yes
Smartly	Enterprise creative + media	Proprietary AI platform	Social, CTV, Open Web	% of ad spend ($2,500+ min)	Yes
HyperFX AI	General AI automation	No-code AI agents	Google, Meta, TikTok, LinkedIn, 50+ more	$49/mo	Yes
GoMega AI	SEO + paid ads combined	Named AI agents	Google, Meta + SEO	$999/mo	Yes
Optmyzr	Enterprise rule-based automation	Rule engine + AI layer	Google, Meta, Amazon, Microsoft	$208/mo	Via rules
Adzviser	Multi-platform reporting	ChatGPT plugin (read-only)	Google, Meta, TikTok, LinkedIn, GA4, GSC	Free	No
Madgicx	Meta Ads creative + automation	Proprietary AI	Meta Ads only	$31/mo	Yes (Meta only)
ppc.io	Automated bid management	ML-powered bid algorithms	Google Ads	Contact sales	No
TrueClicks	Google Ads auditing	Audit engine (200+ checks)	Google Ads only	EUR99/mo	No

Now let me dig into each one.

1. Adspirer — Manage Ads Through Conversation

What It Actually Is

Adspirer is an MCP server. That means it connects directly to ChatGPT and Claude, giving those AI assistants read and write access to your Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads accounts.

Instead of learning a new dashboard, you type what you want in plain English. "Show me my worst campaigns this month." "Create a search campaign for Austin plumbers." "Pause anything with ROAS below 150%."

The AI does the rest.

Who It's For

PPC managers who already use ChatGPT or Claude daily and want to manage ads without opening another dashboard. Agencies juggling multiple client accounts across platforms. Anyone who's tired of the 25-click campaign creation flow in Google Ads.

Pricing

Plan	Monthly Cost	What You Get
Free Forever	$0	10 tool calls/month, all ad platforms
Plus	$25/mo	50 tool calls/month, campaign creation, performance analysis
Pro	$75/mo ($60 yearly)	100 tool calls/month, AI optimization, bulk operations

See full pricing →

What I Like

Zero learning curve. If you can type a sentence, you can use it. I had a new team member pulling campaign data within 30 seconds of connecting.
Multi-platform from the start. Google, Meta, TikTok, and LinkedIn in the same conversation. No switching tabs. Ask "compare my Google and Meta ROAS" and you get an instant cross-platform view.
Read AND write. This is the big one. Most AI ad tools only show you data. Adspirer lets you create campaigns, modify budgets, pause ads, and add negative keywords. Through conversation.
Works in both ChatGPT and Claude. Not locked to one AI platform. Use whichever you prefer.
MCP-native architecture. As AI models get smarter, Adspirer gets smarter automatically. No software update needed.
That free tier is real. 10 tool calls per month, all ad platforms included. Enough to see if conversational ad management works for you.

What I Don't Like

No scheduled automation. You have to start the conversation. It can't run checks at 6am and alert you when something's off. If you need "pause this keyword when CPA exceeds $30" to run automatically overnight, Optmyzr is better for that.
Complex multi-condition rules aren't its thing. "If ROAS < 200% AND spend > $100 AND days since last conversion > 3, then decrease bid by 15%" — that kind of nested logic is easier in a dedicated rules engine.
Newer product, smaller community. Optmyzr has years of case studies and a big user community. Adspirer is newer. The documentation is solid, but you won't find a Reddit thread for every edge case.

Best Prompt to Try

"Show me my Google Ads campaigns from last week sorted by ROAS. For anything under 200%, tell me what's wrong and whether I should pause it or fix it."

2. Ryze AI — The Autonomous Ad Agent

What It Actually Is

Ryze AI is an AI agent that autonomously manages your paid ads. It connects to your ad accounts, runs 24/7 audits, pauses underperforming campaigns, reallocates budgets, and fixes tracking issues — all without you lifting a finger. It has its own chat interface where you can ask questions like "Which campaigns are wasting spend?" and get answers based on your real data.

The big differentiator: Ryze doesn't just recommend changes. It makes them. It'll detect wasted spend on queries with zero conversions and restructure your campaigns automatically.

Who It's For

Performance marketers and PPC agencies managing multiple accounts who want an AI that doesn't just advise but actually optimizes. E-commerce businesses running ads across many platforms. Teams that want to set targets and let the AI handle the day-to-day bid and budget adjustments.

Pricing

Plan	Cost	What You Get
Starter	~$20/week	Basic optimization, limited accounts
Pro	~$49/week	Full optimization, multiple accounts
Agency	Custom	Multi-client management

Free ad account review available to start.

What I Like

Actually autonomous. It doesn't just flag problems — it fixes them. Wasted spend detection is genuinely useful. It'll find queries burning budget with zero conversions and suggest structural fixes.
Broad platform support. Google, Meta, LinkedIn, Amazon, Reddit, X, and even newer channels like ChatGPT and Perplexity ads. That's wider platform coverage than most tools on this list.
AI creative analysis. It breaks down creative performance by component — thumbnails, headlines, CTAs — and tells you which elements drive results.
Growing traction. 2,000+ clients, 700+ agencies, $500M+ in managed ad spend. This isn't a science project.

What I Don't Like

Pricing isn't transparent. The website doesn't clearly list tiers — you have to sign up or contact them. I always find that frustrating.
Own interface, not embedded. Ryze has its own dashboard with a chat feature, but it's another tool you have to log into. Adspirer embeds inside ChatGPT/Claude so you never leave your AI assistant.
Autonomy can be risky. An AI making changes to your campaigns 24/7 sounds great until it pauses your best campaign at 2am because of a data blip. Make sure you understand the guardrails.
Relatively new. Strong early traction but long-term reliability is still being proven.

The Verdict

Ryze AI is the closest competitor to the "AI manages your ads" vision. If you want an autonomous agent with its own interface and you run ads across many platforms (especially Amazon, Reddit, or newer AI ad channels), Ryze is worth testing. The key question is whether you prefer autonomy (Ryze) or conversation (Adspirer).

3. Smartly — Enterprise Creative + Media Platform

What It Actually Is

Smartly is the enterprise heavyweight on this list. It's a full advertising platform that unifies creative production and media buying across social, Connected TV (200+ streaming services), and open web channels. Their AI generates hundreds of ad creative variations from templates, automates budget allocation, and provides cross-channel analytics in one dashboard.

This isn't a tool you casually try. Smartly is built for large brands and agencies managing significant ad budgets across multiple channels and markets.

Who It's For

Enterprise brands and large agencies spending $50K+/month on ads across multiple channels. Teams that need automated creative production at scale — generating hundreds of ad variants with dynamic elements. Companies advertising on CTV and open web alongside social platforms.

Pricing

Model	Cost
% of ad spend	Negotiated per customer
Minimum	~$2,500/month

No free tier. No self-serve. You'll go through a sales cycle.

What I Like

Creative automation is world-class. If you need to generate 200 ad variants from a single template with dynamic text, images, and CTAs per market, Smartly does this better than anyone.
Broadest channel coverage. Social, CTV, open web, programmatic, video, conversational commerce. No other tool on this list comes close to this breadth.
Enterprise-grade analytics. Single dashboard view across every channel. Real attribution across the funnel.
Proven at scale. Case studies with household brands like Foot Locker and KLM. This is battle-tested at the highest level.

What I Don't Like

Pricing based on % of ad spend. This is the model we hate. If you're spending $200K/month and Smartly takes even 3%, that's $6,000/month for a tool. It's unpredictable and scales against you.
Massive overkill for SMBs. $2,500/month minimum and a sales cycle to get started? If you're a small team spending $10K/month, this isn't for you.
Learning curve matches the complexity. It's a full platform with its own UI. Budget a few weeks for onboarding.
No conversational interface. Dashboard-only. The opposite of the "just ask AI" approach.

The Verdict

Smartly is the right choice if you're an enterprise brand managing six-figure monthly ad budgets across social, CTV, and programmatic. For everyone else, it's overpriced and overcomplicated. Not a competitor to Adspirer — they serve entirely different markets.

4. HyperFX AI — The General-Purpose Automation Platform

What It Actually Is

HyperFX (also called Hyper AI) is a general-purpose AI automation platform that happens to include marketing as one of its modules. You build no-code AI agents and workflows using natural language prompts. For ads, you can create agents that launch campaigns, monitor performance, and optimize across Meta, Google, TikTok, LinkedIn, Pinterest, Reddit, X, and 50+ other platforms.

It also handles email campaigns, SEO, content generation, sales prospecting, and operations automation. Think of it as a Swiss Army knife for AI automation — marketing is one blade among many.

Who It's For

Marketing teams that want one platform for multiple automation needs beyond just PPC. Entrepreneurs and small teams who want AI agents handling ads, emails, SEO, and sales outreach from one place. Companies already using HyperFX for other workflows who want to add ad management.

Pricing

Plan	Monthly Cost	What You Get
Starter	$49	5 projects, 1,000 automation runs/month
Growth	$149	20 projects, 10,000 runs/month
Enterprise	Custom	Unlimited projects

Free trial available.

What I Like

Broadest claimed platform coverage. 50+ ad platforms is wild. If you're advertising somewhere obscure, HyperFX probably supports it.
Beyond just ads. If you want one platform for ads + email + SEO + sales automation, this is appealing. One subscription, multiple use cases.
Affordable entry point. $49/month for the Starter plan is competitive.
Human-in-the-loop. Agents ask for approval at critical points before executing. You stay in control.
No-code builder. Describe what you want in plain English and the agent figures out the workflow.

What I Don't Like

Jack of all trades, master of none. Ad management is one feature among dozens. It's not going to match the depth of a purpose-built PPC tool for campaign analysis, keyword research, or optimization recommendations.
1,000 runs/month on Starter is restrictive. If you're actively managing ads across multiple platforms, you'll burn through that fast. The $149/month Growth tier is where it gets practical.
Newer platform. Limited proven track record specifically for ad management. The automation layer works, but the ad-specific intelligence isn't as deep as dedicated tools.
Another dashboard to learn. Despite the no-code approach, it's still a new platform with its own interface and concepts.

The Verdict

HyperFX makes sense if you want a single AI automation platform for your entire marketing stack — ads, email, SEO, sales. But if PPC is your primary concern, a dedicated tool will give you deeper insights and better optimization. The $49/month entry point is attractive, but budget $149/month for serious ad management due to the run limits.

5. GoMega AI — SEO + Paid Ads in One Platform

What It Actually Is

GoMega takes a unique approach: it combines SEO and paid ads management in one platform using named AI agents. "Lindsay" handles your SEO — keyword analysis, content development, on-page optimization. "Erle" manages your paid ads — campaign creation, targeting, budget management. Both report to a centralized dashboard.

The idea is appealing: instead of separate tools for organic and paid search, one platform handles both with AI agents that understand how they work together.

Who It's For

Startups and SMBs that want combined SEO + paid ads management without hiring separate specialists. Companies that believe organic and paid search should be managed together (and they're right). Teams that want a "set and forget" AI-managed marketing solution.

Pricing

Plan	Monthly Cost
SEO Agent	$999 ($799 annually)
Paid Ads Agent	Contact for pricing

No free plan mentioned.

What I Like

Unique SEO + ads positioning. Nobody else on this list combines organic and paid in one platform. For teams that manage both, this eliminates context-switching between tools.
Named AI agents are approachable. There's something psychologically satisfying about assigning "Lindsay" to your SEO and "Erle" to your ads. It makes the AI feel more tangible.
Human-in-the-loop. AI generates content and ads but you review and approve before anything goes live.
Holistic marketing view. Seeing organic and paid performance in one dashboard helps you make better allocation decisions.

What I Don't Like

Expensive. $999/month for SEO alone is a significant commitment for an SMB tool. Paid ads pricing on top of that? You're looking at potentially $2,000+/month.
Limited social proof. Relatively unknown with few public reviews or case studies. Hard to evaluate real-world performance.
Named agents are branding, not tech. "Lindsay" and "Erle" are marketing personas, not fundamentally different technology. The underlying AI is what matters.
Website lacks pricing transparency for ads. I couldn't find clear pricing for the paid ads agent specifically. When pricing is hidden, it's usually not cheap.

The Verdict

GoMega is interesting if you want SEO + paid ads in one platform and have the budget for it. The combined approach makes strategic sense. But at $999+/month, you could buy Adspirer Pro ($75), an SEO tool like Ahrefs ($129), and still save nearly $800/month. The economics need to make sense for your situation.

6. Optmyzr — The Enterprise Rule Machine

What It Actually Is

Optmyzr was founded by former Google Ads executives, and it shows. This is the Swiss Army knife of PPC automation — rule builders, scripts, bid management, budget pacing, reporting, and more. It's been around for years and it's built for teams managing serious ad spend.

They've added AI features recently (natural language suggestions, AI-generated copy), but at its core, Optmyzr is a rule-based automation engine.

Who It's For

Agencies and enterprise teams managing $50K+/month in ad spend who need scheduled, always-on automation. Teams with dedicated PPC specialists who have the time to learn a complex platform and build out custom rules.

Pricing

Plan	Monthly Cost	Ad Spend Limit
Pro	$208	Up to $10K/mo managed
Pro+	$408	Up to $50K/mo managed
Enterprise	$958+	Custom

What I Like

Deep rule-based automation that runs 24/7. Set it and forget it. Optmyzr will pause bad keywords, adjust bids, and reallocate budgets while you sleep. For hands-off automation, nothing beats it.
Pre-built optimization playbooks. They've packaged years of Google Ads expertise into one-click optimization strategies. If you're not sure what rules to create, the templates are a huge time saver.
Excellent for agencies. White-label reports, multi-client management, team workflows. It's built for the agency use case.
Scripts library. Pre-built Google Ads scripts you can deploy without coding knowledge.
Mature product. Years of refinement. The edge cases have been found and fixed.

What I Don't Like

Steep learning curve. Real talk: I spent about two weeks before I felt comfortable building custom rules. The interface is powerful but not intuitive. New team members need proper onboarding.
Expensive for small teams. $208/month minimum. If you're a solo marketer spending $5K/month on ads, the tool might cost more than it saves.
The UI feels dated. It works, but it looks like it was designed in 2019. Compare it to the simplicity of talking to ChatGPT and you feel the difference.
Google-heavy. It supports Meta and Amazon, but the Google Ads features are clearly where they invest most.
No conversational interface. You configure rules through forms and dropdowns, not natural language. The AI additions feel bolted on, not native.

The Verdict

If you need always-on automation with complex rules for large accounts, Optmyzr is the best tool for the job. But it requires a real time investment to learn and a real budget to afford.

7. Adzviser — Reporting Across Everything

What It Actually Is

Adzviser is a ChatGPT plugin focused on reporting. Connect your Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Google Analytics, and Google Search Console accounts. Then ask questions about your performance data in ChatGPT.

Key distinction: Adzviser is read-only. It can't create campaigns, pause ads, or modify budgets. It pulls data and helps you understand it.

Who It's For

Marketers who need cross-platform reporting in one place but don't need to take action from the same interface. Teams that want to ask questions about their data in natural language without exporting CSVs.

Pricing

Plan	Monthly Cost	Data Sources
Free	$0	1 data source
Basic	$19	5 data sources
Pro	$39	15 data sources

What I Like

Broadest platform coverage. Six platforms including GA4 and Search Console. If you need all your data in one place for reporting, this is hard to beat.
Affordable. $19/month for 5 data sources is a steal compared to most reporting tools.
Decent at natural language queries. "Show me my top 5 campaigns by conversion rate across Google and Meta" works well.
Good complement to action-oriented tools. Pair Adzviser for reporting with Adspirer for management and you've got full coverage.

What I Don't Like

Read-only. Can't create campaigns, modify bids, or take any action. You find the problem in Adzviser, then switch to the platform dashboard to fix it. Defeats half the purpose of using AI.
ChatGPT only. No Claude support. If you prefer Claude (and there are good reasons to — see our Claude vs ChatGPT comparison), you're out of luck.
Data can feel shallow. It pulls aggregate metrics well, but drilling into search term reports or keyword-level data gets inconsistent.
Not MCP-native. Uses the older plugin architecture, which may have longevity concerns.

The Verdict

If your main need is "ask questions about data from six platforms," Adzviser is great and affordable. But if you want to actually manage those campaigns through AI, you'll need something else alongside it.

8. ppc.io — The Bid Management Specialist

What It Actually Is

ppc.io (formerly Acquisio) specializes in automated bid management and budget optimization. Their machine learning models analyze your campaign performance and adjust bids automatically to hit your targets.

Think of it as autopilot for your bids — set your CPA or ROAS target, and ppc.io tries to get there by adjusting bids throughout the day.

Who It's For

Agencies managing large portfolios of Google Ads accounts that need hands-off bid optimization. Teams that want to set targets and let algorithms handle the tactical bidding.

Pricing

Contact for pricing. From what I've seen, it's typically priced for mid-to-large agencies. Not budget-friendly for solo marketers.

What I Like

Proven bid management algorithms. They've been doing this for years and the ML models are well-trained. For pure bid optimization, they deliver results.
Truly automated. Once configured, it runs continuously without your input. Set your CPA target, and ppc.io adjusts bids across campaigns 24/7.
Budget pacing is solid. If you need to spend $3,000/month evenly across 30 days, ppc.io handles the math.

What I Don't Like

Google Ads focused. If you run ads on Meta or TikTok, this doesn't help.
Opaque pricing. Having to "contact sales" is a red flag for most small-to-mid teams. Just tell me what it costs.
Older technology approach. The interface and methodology feel like they haven't evolved much recently. No conversational AI, no MCP, no modern LLM features.
Narrow scope. It does bid management and budget pacing. That's it. No campaign creation, no ad copy help, no keyword research.

The Verdict

If your only need is automated bid management for Google Ads at scale, ppc.io can deliver. But for everything else PPC managers need in 2026, you'll need additional tools.

9. Madgicx — Meta Ads Creative + Automation

What It Actually Is

Madgicx is a Meta Ads management platform with a strong focus on creative performance. It uses AI to analyze your ad creatives, identify what's working, and automate audience targeting and budget allocation — but only on Meta.

Who It's For

Brands and agencies that spend most of their budget on Meta Ads (Facebook + Instagram) and need creative insights. DTC brands where creative testing is the primary growth lever.

Pricing

Plan	Monthly Cost	Ad Spend
One-Platform	$31/mo	Up to $10K/mo
Cross-Platform	$61/mo	Up to $10K/mo
Agency	Custom	Custom

What I Like

Creative analytics are genuinely useful. It breaks down which visual elements, copy styles, and formats drive performance. For Meta advertisers obsessed with creative testing (as you should be), this is valuable.
Audience automation works well. Their AI targeting suggestions for Meta have been solid in my experience.
Affordable entry point. $31/month is accessible.
Good Creative Suite. It helps you plan, produce and launch new ad creatives.

What I Don't Like

Meta only (mostly). The "cross-platform" plan adds Google Ads, but the Google features feel like an afterthought.
No conversational interface. Another dashboard to learn, another UI to navigate. If you're already overwhelmed by ad platforms, adding another dashboard isn't the answer.
Creative generation is basic. It analyzes creatives well but generating new ones requires other tools.
Can't handle search ads. No keyword research, no search term analysis, no text ad optimization.

The Verdict

If Meta Ads is 70%+ of your budget and creative testing is your main lever, Madgicx is worth trying. For everyone else, it's too narrow.

10. TrueClicks — The Google Ads Auditor

What It Actually Is

TrueClicks is a Google Ads auditing tool. It scans your account against 200+ best practices and surfaces issues ranked by impact. Think of it as a health check that runs continuously.

Who It's For

Agencies that frequently onboard new client accounts and need thorough auditing. Account managers who want automated quality assurance.

Pricing

Plan	Monthly Cost
Starter	EUR99/mo
Growth	EUR249/mo
Enterprise	Custom

What I Like

Thorough auditing. 200+ checks catch things you'd miss. Misconfigured conversions, wasteful broad match keywords, missing ad extensions, location targeting issues — TrueClicks finds them.
Great for client onboarding. When an agency takes on a new client, running a TrueClicks audit immediately surfaces the quick wins. Impressive in pitch meetings too.
Clean presentation. The audit reports are well-designed and client-friendly.
Change monitoring. It tracks changes in your account and flags unintended consequences.

What I Don't Like

Google Ads only. No Meta, no TikTok, no Microsoft. If you manage multi-platform campaigns, you only get auditing for one of them.
Audit-only. It finds problems but can't fix them. You still go to Google Ads to implement changes.
No conversational interface. Dashboard-only experience.
EUR99/month minimum for a tool that only audits is steep when you still need separate tools for management and optimization.

The Verdict

TrueClicks is excellent at what it does — finding problems in Google Ads accounts. But it's narrow. You'll use it alongside other tools, not instead of them.

How I'd Choose (Based on Your Situation)

By Team Size

Your Situation	My Recommendation
Solo marketer, < $10K/mo spend	Adspirer free tier
Solo marketer, $10-50K/mo spend	Adspirer Plus ($25/mo)
Small team, multi-platform	Adspirer Pro ($75/mo)
Small team, wants full autonomy	Ryze AI (~$80/mo) — set it and let the AI manage
Agency, 10+ clients	Adspirer Pro + Optmyzr Pro ($283/mo total)
Enterprise, $500K+/mo spend	Smartly or Optmyzr Enterprise + Adspirer for ad-hoc analysis
Need ads + SEO in one tool	GoMega ($999+/mo) — expensive but all-in-one

By What You Actually Need

Your Main Need	Best Pick	Why
"I want to manage ads through AI conversation"	Adspirer	Only tool with full read/write across 4 platforms via ChatGPT/Claude
"I want an AI that manages ads for me autonomously"	Ryze AI	24/7 autonomous optimization across the most platforms
"I need enterprise-scale creative + media buying"	Smartly	Best creative automation, broadest channel coverage
"I want one platform for everything (ads, email, SEO)"	HyperFX AI	General automation with 50+ integrations
"I need SEO + paid ads managed together"	GoMega AI	Only tool combining organic and paid in one platform
"I need scheduled automation rules"	Optmyzr	Best rule engine, runs 24/7
"I want reporting across all platforms"	Adzviser	Cheapest, broadest platform coverage for reporting
"I'm all-in on Meta Ads creative"	Madgicx	Best creative analytics for Meta
"I need automated bid management"	ppc.io	Proven ML bid algorithms
"I need to audit a Google Ads account"	TrueClicks	200+ checks, no one does auditing better

The Combo That Makes Most Sense for Most Teams

Here's what I'd set up for a PPC team managing $20-100K/month across Google and Meta:

Adspirer Pro ($75/mo) — Daily management, analysis, campaign creation, keyword research, AI optimization
Opteo ($129/mo) — Automated Google Ads recommendations you can approve/dismiss
Total: $204/month

That covers conversational management, cross-platform analysis, keyword research, campaign creation, and automated optimization recommendations. At $204/month, it's cheaper than one hour of agency time.

The MCP Advantage (Why Architecture Matters)

Here's something most comparison articles won't tell you: the architecture of these tools matters more than the feature list.

Tools built on MCP (like Adspirer) automatically benefit from improvements to ChatGPT and Claude. When OpenAI releases GPT-5 or Anthropic ships Claude's next model, your ad management tool gets smarter without a software update. Better reasoning means better campaign analysis. Better writing means better ad copy suggestions.

Traditional tools don't get this benefit. Their AI capabilities are frozen at whatever they built internally. They have to manually integrate new models, which takes months.

This doesn't make older tools obsolete today. Optmyzr's rule engine is battle-tested and genuinely excellent. But the trajectory over the next 2-3 years heavily favors MCP-native tools.

FAQ

Which AI PPC tool is cheapest to get started?

Adspirer and Adzviser both have free tiers with no credit card required. HyperFX has a free trial. Madgicx starts at $31/month. Ryze AI starts around $20/week. Everything else is $99+/month.

Can I use multiple AI PPC tools together?

Absolutely, and most serious teams do. The most common combo I see: Adspirer for conversational management + Optmyzr for scheduled automation + Adzviser for comprehensive reporting. Each tool does something the others can't.

What's the difference between Adspirer and Ryze AI?

Both use AI to manage ads, but the approach is fundamentally different. Adspirer embeds inside ChatGPT and Claude via MCP — you manage ads through conversation in the AI tool you already use. Ryze AI has its own standalone interface with a chat feature, and it leans more into autonomous optimization (making changes without you asking). Adspirer gives you more control through conversation; Ryze gives you more automation through autonomy.

Do any of these AI tools create ad copy?

Adspirer generates ad copy through ChatGPT/Claude (which means you get frontier-level language model quality). Smartly generates hundreds of creative variants at enterprise scale. HyperFX and Ryze AI also generate copy. Optmyzr has built-in copy tools. Madgicx helps with creative concepts for Meta. Adzviser, ppc.io, and TrueClicks are primarily analytical.

What about Google's built-in AI recommendations?

Google Ads has its own AI recommendations, but here's the thing — Google is incentivized to increase your spend. "Expand your audience" and "raise your budget" are recommendations that benefit Google as much as you. Third-party tools give you objective recommendations based on your goals, not Google's revenue targets.

I only run Google Ads. Which AI PPC tool should I get?

Start with Adspirer's free tier to see if conversational management works for you. If you want fully autonomous optimization, try Ryze AI's free audit. If you want scheduled rule-based automation, Optmyzr. If you need thorough auditing, TrueClicks.

Is it safe to let AI manage my ad accounts?

All the tools on this list use OAuth authentication — your ad platform credentials are never shared with the AI tool directly. You authorize access through Google/Meta/TikTok's own login page and can revoke access anytime. That said, tools that make autonomous changes (like Ryze AI) carry more risk than conversational tools (like Adspirer) where you approve every action. Start with read-only access if you're cautious, then enable write access once you're comfortable.

Try the MCP-native approach to PPC management. Adspirer connects ChatGPT and Claude to your ad accounts. Manage Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads through conversation. Free tier available.

Get started free →