If you're a marketer using ChatGPT in 2026, you probably fall into one of two camps. And both are frustrating.

Camp 1: The Planner. You've built a ChatGPT project with detailed business context. Maybe you've created a marketing plan, a media plan, a full content calendar. The strategy is solid. But when you actually go to execute — launch the Google Ads campaign, set up the Meta ad set, pick the keywords — everything falls apart. The ad copy is too long for character limits. The keywords you picked have CPCs way above your budget. The image dimensions are wrong for the placement. The budget math doesn't add up when you factor in actual conversion rates. The gap between "great plan" and "live campaign that works" is bigger than anyone tells you.

Camp 2: The Frustrated Experimenter. You don't have an elaborate project. You just need help. You ask ChatGPT to write Google Ads copy for your plumbing business, and it comes back with something like "Unlock the Power of Professional Plumbing Solutions Today!" You try again with more context. Still generic. You paste in your website URL. Still feels like it was written by someone who's never seen a Google Ads account.

Here's the thing both camps have in common: ChatGPT doesn't know your business. It doesn't know what campaigns you've run before. Which keywords actually converted. What ad copy got clicks. What your actual CPAs look like. What budget makes sense given your margins.

That changes when you connect it to your ad accounts.

With Adspirer's MCP connector, ChatGPT gets instant context on your business — previous campaigns, successful keywords, copy that worked, budgets, conversions, your entire advertising history. The difference between "write me ad copy" and "write me ad copy based on what's actually worked in my account" is the difference between generic and genuinely useful.

This guide has 15 copy-paste prompts. But more importantly, it shows you how to go from "ChatGPT gives me mediocre marketing advice" to "ChatGPT knows my business and gives me specific, actionable recommendations."

The Two Modes of ChatGPT for Marketing

Mode 1: Connected to Your Ad Accounts (Where the Real Value Is)

When you connect ChatGPT to your ad platforms through Adspirer, it goes from being a smart generalist to being a co-pilot who knows your business:

What You Can Do	Example	What It Knows
Pull live campaign data	"Show me this week's ROAS by campaign"	Your actual spend, conversions, CPA
Create campaigns from context	"Build a campaign like my best performer"	Your winning keywords, copy, and structure
Research keywords intelligently	"Find keywords similar to my top converters under $3 CPC"	What's actually working in your account
Fix execution gaps	"Check if this ad copy fits Google's character limits"	Platform-specific rules and constraints
Cross-platform comparison	"Where am I getting better ROAS — Google or Meta?"	Data from all connected platforms
Validate your marketing plan	"Does my $50/day budget make sense for these keywords?"	Real CPC data for your target terms
Spot wasted spend	"What am I paying for that's not converting?"	Your search terms, match types, conversion data
Scale what works	"My Austin campaign is working — help me replicate it for Denver"	Your successful campaign structure and copy

Mode 2: Without Connections (The Frustrating Default)

What You Can Do	Quality	The Problem
Write ad copy	Generic	It doesn't know your brand, your audience, or what's worked before
Create a marketing plan	Decent	Can't validate whether the budget, CPCs, or targets are realistic
Brainstorm keywords	Surface-level	No volume, CPC, or competition data. Just guessing.
Build campaign structure	Theoretical	Can't check against your actual account or platform constraints
Plan audience targeting	Cookie-cutter	Based on general knowledge, not your actual customer data

Bottom line: Disconnected ChatGPT is like hiring a marketing consultant who's never seen your accounts and has to guess about everything. Connected ChatGPT has your entire advertising history loaded up and gives you specific recommendations based on what's actually happening.

Setting Up ChatGPT So It Actually Knows Your Business

The reason most marketers get bad results from ChatGPT is that it has no context. It doesn't know your industry, your budget, your past campaigns, or what "good" looks like for your business. Let's fix that.

Step 1: Pick the Right Plan

Plan	Cost	What Marketers Get
Free	$0	Basic brainstorming. Not enough for real work.
Plus	$20/mo	Apps + GPT-4o + DALL-E. This is the sweet spot.
Pro	$200/mo	Worth it if you're in ChatGPT 4+ hours daily.
Team	$25/user	Shared workspace for agencies.

Step 2: Connect Your Ad Accounts (This Is the Game-Changer)

This single step transforms ChatGPT from "generic advice machine" to "co-pilot that knows your business."

Go to Settings -> Apps and connect:

Adspirer — Connects your Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads accounts. Once connected, ChatGPT instantly knows: your previous campaigns, which keywords convert, what ad copy has worked, your budgets, your CPAs, your ROAS history — everything. This is what turns generic advice into specific, actionable recommendations.
Canva — Creative asset generation
Google Sheets — Custom analytics and reporting

Step 3: Set Up Custom Instructions (Layer on Your Strategy Context)

Adspirer gives ChatGPT your data. Custom Instructions give it your strategy. Go to Settings -> Personalization -> Custom Instructions and add:

"I'm a [PPC manager/agency owner/marketing director] at [company]. We sell [products/services] to [audience]. Average order value: $[X]. Target CPA: $[X]. Target ROAS: [X]%. Brand voice: [e.g., confident, direct, slightly irreverent — never corporate]. Main competitors: [list 3-5]. Primary platforms: [e.g., Google Ads ($5K/mo), Meta Ads ($3K/mo)]. Flag anything outside these benchmarks: CTR below [X%], CPA above $[X]."

Now ChatGPT has both your real account data (via Adspirer) AND your strategic context (via Custom Instructions). It knows what you've done, what worked, and what you're trying to achieve. This is the setup that turns ChatGPT into a genuine marketing partner.

Campaign Creation: Closing the Plan-to-Execution Gap

Here's where Camp 1 marketers struggle the most. You've got a great marketing plan. You know who to target. But when you try to actually build the campaign in Google Ads, you spend 30 minutes clicking through forms, discovering your headlines are 6 characters over the limit, realizing the keywords you picked have $18 CPCs when your budget only supports $5, and wondering why the image you uploaded is the wrong aspect ratio.

ChatGPT + Adspirer solves this because it knows both your strategy AND the platform constraints. It writes copy within character limits, validates budgets against real CPC data, and builds the campaign correctly the first time.

Prompt 1: Google Search Campaign

"Create a Google Ads search campaign for my plumbing business in Austin, TX. Budget $75/day. Goal: phone calls for emergency services. Include 3 ad groups organized by service type, 10-15 keywords per ad group (phrase and exact match), 15 headlines and 4 descriptions for responsive search ads, and negative keywords to exclude DIY/educational searches."

ChatGPT plans the whole campaign, writes the copy within character limits, and (with Adspirer) creates it in your account. You review and approve. Two minutes instead of thirty.

Prompt 2: Performance Max Campaign

"Create a Performance Max campaign for our Valentine's Day sale. URL: [your-landing-page.com]. Budget: $100/day. Target: US, women 25-45, interested in gifts and jewelry. Duration: Feb 1-14. Pull images and copy from the landing page for asset groups."

Prompt 3: Meta Campaign

"Create a Meta Ads campaign for our new skincare line. Objective: Conversions (purchases). Budget: $50/day. Target: Women 25-40, interested in skincare, beauty, wellness. Placements: Instagram Feed + Stories. Write 5 primary text variations and 5 headline variations. Make them sound natural, not salesy."

Keyword Research: Your Account Data Changes Everything

This is where Camp 2 marketers get frustrated. You ask ChatGPT for keyword ideas and it gives you a brainstorm list: "running shoes," "buy running shoes online." No volume. No CPC. No competition data. No way to know if your budget can actually compete on those terms.

Without Adspirer: ChatGPT guesses. It has no idea what your CPCs actually look like, which terms have converted for you before, or whether your budget can support the keywords it's suggesting.

With Adspirer: ChatGPT sees your actual keyword history — what you've bid on, what converted, what wasted money. It pulls live data from Google Keyword Planner and validates suggestions against what's actually worked in your account.

Prompt 4: Keyword Discovery

"Research keywords for a luxury watch e-commerce store. Focus on buyer-intent terms (people ready to purchase). Show: keyword, monthly volume, CPC, competition level. Only show keywords with CPC under $5. Group by theme."

Prompt 5: Negative Keyword Mining

"Pull my Google Ads search terms from the last 30 days. Find terms that indicate: people looking for free stuff, people looking for jobs/careers, people looking for tutorials/how-to, people looking for a different product category. List them as suggested negative keywords with the spend wasted on each."

This one's a money saver. I ran this for a client spending $30K/month on Google Ads and found $2,800/month in wasted spend on irrelevant search terms. The AI caught patterns I would've missed scrolling through a spreadsheet.

Prompt 6: Competitor Keyword Gap

"I sell organic dog food online. Main competitors: The Farmer's Dog, Ollie, Just Food for Dogs. Research keywords around 'organic dog food' and 'fresh dog food.' What high-volume, low-competition keywords exist that these competitors might be missing? Show volume and CPC for each."

Ad Copy: Why ChatGPT Gives You Generic Copy (And How to Fix It)

This is the #1 complaint from Camp 2 marketers: "I asked ChatGPT to write ad copy and it sounds like every other generic ad on the internet."

The problem isn't ChatGPT's writing ability — it's that ChatGPT has no idea what makes your brand different, what messaging has actually resonated with your audience, or what copy has driven conversions in the past. When you connect Adspirer, ChatGPT can see your top-performing ads and write new copy that builds on what's actually working.

Even without Adspirer, the secret is front-loading context. Here's how to get dramatically better results:

Prompt 7: Responsive Search Ad Copy

"Write Google Responsive Search Ads for our DTC skincare brand. Target keyword: 'best vitamin C serum'. Our USPs: 20% concentration (highest on market), Dermatologist tested, 60-day money-back guarantee, Free shipping over $40. Brand voice: Confident but approachable. We sound like a knowledgeable friend, not a doctor or a salesperson. Generate 15 headlines (30 characters max each) and 4 descriptions (90 characters max each). Make variants for: price-sensitive, quality-focused, and ingredient-conscious buyers."

Prompt 8: Meta Ad Primary Text

"Write 5 Facebook/Instagram ad primary text variations for our online course about Google Ads management. Price: $297. Target: Marketing managers who currently manage their own Google Ads but feel overwhelmed. Each variation should use a different hook: 1) Pain point (the frustration of wasting ad budget), 2) Transformation (before/after their ads skills), 3) Social proof angle (500+ graduates), 4) Objection handling (price justification), 5) Urgency (cohort starts next week). Keep them under 125 words each. Natural, conversational tone."

Prompt 9: Ad Copy Testing Plan

"I'm running Google Ads for an HVAC company. My current best-performing headline is '24/7 Emergency AC Repair - Call Now.' Generate 10 headline variations that test different angles: different urgency triggers, price/value angles, trust signals, benefit-focused, question-based. For each, explain what you're testing and why it might outperform."

Campaign Analysis: Where ChatGPT Gets Scary Good

This is honestly where ChatGPT + connected data changed my workflow the most. Instead of spending 20 minutes exporting data and building pivot tables, I just ask.

Prompt 10: Daily Performance Check

"Give me yesterday's performance across all my ad platforms. Include: platform, spend, conversions, CPA, ROAS. Compare to the previous day. Flag anything unusual or concerning."

I run this every morning. It takes 10 seconds. Used to take 15 minutes across three dashboards.

Prompt 11: Wasted Spend Analysis

"Find where I'm wasting money in my Google Ads account. Look at the last 30 days. Show me: 1) Keywords with $50+ spend and zero conversions, 2) Ad groups with CPA more than double my target, 3) Campaigns where ROAS is below 100%. For each, recommend: pause, fix, or monitor. Explain why. Total up how much I could save per month."

This prompt found $4,200/month in waste for one of my agency clients. The biggest culprit? A broad match keyword that was matching to completely irrelevant searches. Easy fix, huge savings.

Prompt 12: Cross-Platform Comparison

"Compare my Google Ads and Meta Ads performance for January. Show: spend, conversions, CPA, ROAS for each platform. Then break it down by campaign theme where possible. Where am I getting better efficiency? Should I shift budget between platforms?"

Prompt 13: Budget Optimization

"I have $5,000/month total for Google Ads across 6 campaigns. Pull last month's data for each campaign. Based on performance, recommend a budget reallocation that maximizes conversions while keeping blended CPA under $30. Show me the math."

Landing Page and Email Copy

ChatGPT isn't just for ad platforms. Here are prompts for the rest of your marketing funnel.

Prompt 14: Landing Page Copy

"Write landing page copy for our Google Ads campaign. The keyword is 'best CRM for small business.' Users clicking this ad are comparing CRM options. Structure: Hero that matches the search intent exactly, 3 benefit blocks with supporting details, Social proof (we have 12,000+ users), FAQ section (5 questions a CRM buyer would ask), CTA: Start free trial. Tone: Helpful and direct. No buzzwords. We sound like a friend who's tried every CRM and found the best one."

Prompt 15: Post-Click Email Sequence

"Write a 5-email nurture sequence for people who clicked our Google Ads for 'project management software' but didn't sign up. Email 1 (Day 1): Acknowledge the pain point. Email 2 (Day 3): Show a specific use case / customer story. Email 3 (Day 5): Address the top objection (price). Email 4 (Day 7): Create urgency (limited offer). Email 5 (Day 10): Last chance + alternative CTA. Keep each under 150 words. Conversational tone. Each email should have a clear single CTA."

The Context Gap: Why Most Marketers Get Bad Results from ChatGPT

Let me tie this all together with the two problems we started with.

Camp 1 (The Planner): Your marketing plan is great. But when you execute, things break because ChatGPT doesn't know the constraints of ad platforms — character limits, minimum budgets, real CPCs, image specs, platform-specific rules. When ChatGPT is connected to your accounts, it validates your plan against reality before you waste time and money finding out the hard way.

Camp 2 (The Frustrated Experimenter): You're getting generic copy and generic advice because ChatGPT has zero context about your business. It doesn't know what's worked before, who your customers actually are, or what your competitive landscape looks like. When ChatGPT can see your past campaigns, keywords, ad copy, and conversion data through Adspirer, it stops guessing and starts giving you recommendations based on evidence.

The fix for both is the same: Give ChatGPT your business context instantly by connecting your ad accounts.

When you connect Adspirer, ChatGPT immediately knows:

What campaigns you've run and how they performed
Which keywords actually converted (and which wasted money)
What ad copy drove clicks and conversions
Your real CPAs, ROAS, and budget utilization
Your company, website, and competitive positioning

It takes 2 minutes: ChatGPT -> Settings -> Apps -> Search "Adspirer" -> Connect -> Authorize. The prompts in this guide work either way — but connected, they go from "generic advice" to "specific recommendations based on your actual data."

ChatGPT vs Claude: Which Is Better for Marketing?

Quick honest take:

Marketing Task	Better Option	Why
Ad copy generation (volume)	ChatGPT	Faster, more variations
Campaign data analysis	Claude	Better reasoning, spots deeper patterns
Brand voice consistency	Claude	Maintains voice over long sessions
Image generation	ChatGPT	Has DALL-E built in
Reports / documents	Claude	Artifacts feature is unmatched
App availability	ChatGPT	More apps available (for now)
Processing large datasets	Claude	200K token context (vs 128K)

My advice: use both. Adspirer works with both, so you can do creative work in ChatGPT and deep analysis in Claude. Read our full Claude for marketing guide for more.

Tips That Took Me Months to Learn

Front-Load Your Context

Bad prompt: "Help me with my Google Ads." Good prompt: "I run a DTC skincare brand. $8K/month Google Ads budget. Target CPA: $35. Current CPA: $52. Main campaigns: branded search, non-brand search, and PMax. Help me get CPA below $40."

The difference in output quality is dramatic.

Ask for Reasoning, Not Just Answers

Don't just ask "what should I change?" Ask "what should I change, why, and what result do you expect?" When ChatGPT explains its reasoning, you can evaluate whether the logic applies to your specific situation.

Verify Before You Act

ChatGPT with connected data pulls real numbers. But even real numbers can be misinterpreted. Before pausing a campaign or shifting $2K in budget, sanity-check the recommendation. Ask follow-up questions. "What's the downside risk if this doesn't work?"

Build a Prompt Library

Save your best prompts somewhere. I keep mine in a Notion doc organized by category (daily check, weekly optimization, campaign creation, reporting). Reuse them instead of writing from scratch every time.

Challenge the First Answer

The first response is rarely the best one. Push deeper:

"What am I missing?"
"What would you recommend differently for a $50K/month budget?"
"Play devil's advocate — why might this be wrong?"

What ChatGPT Can't Do (Yet)

Let me be honest about the limitations so you don't waste time trying:

Real-time bid optimization — Can't continuously monitor and auto-adjust bids. You initiate each conversation.
Install conversion tracking — Can't put tags on your website.
Create video or image ads from scratch — Can write the copy and brief, but you need DALL-E, Canva, or a designer for the visuals.
Replace strategic thinking — ChatGPT amplifies your strategy. It doesn't create strategy from nothing. If you don't know what good performance looks like, ChatGPT can't tell you.
Understand your margins — It knows your ad data but not your cost of goods, fulfillment costs, or lifetime value. You need to provide that context.

FAQ

Do I need ChatGPT Plus for marketing work?

For basic brainstorming, free works fine. For connected apps (which is where the real value is), you need Plus ($20/mo) or higher. Honestly, if you're managing any meaningful ad spend, the $20 pays for itself in the first week.

Is it safe to connect my ad accounts to ChatGPT?

Yes, when using established apps like Adspirer. The connection uses OAuth (same security standard your bank uses). Your login credentials are never shared with OpenAI. You authorize access through Google/Meta directly, and you can revoke it anytime from your ad platform settings.

Can ChatGPT replace my marketing agency?

No. It's a tool that makes you (or your agency) 3-5x faster. Strategy, brand judgment, creative direction, and business context still require human thinking. But a marketer with ChatGPT can do the work of three marketers without it.

What's the biggest mistake people make with ChatGPT for marketing?

Using it without context. Most marketers type "help me with my Google Ads" and get generic textbook advice. The fix is either (a) connecting your ad accounts via Adspirer so ChatGPT has your real data, or (b) at minimum, front-loading detailed context about your business, audience, budget, and goals in every prompt. Connected data beats manual context every time because ChatGPT sees things you'd forget to mention — like that keyword that's been quietly wasting $300/month.

How does ChatGPT handle my confidential campaign data?

When you use connected apps like Adspirer, your data is processed through the app's servers in real-time and returned to the conversation. It's not stored by OpenAI for training. Check Adspirer's privacy policy and OpenAI's data usage policy for details.

Ready to connect ChatGPT to your ad accounts? Adspirer connects ChatGPT to Google Ads, Meta Ads, and TikTok Ads. Two-minute setup, free tier available.

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