Claude Cowork for Marketers: How to Manage Ads With Anthropic's AI Agent
How to use Claude Cowork for marketing and advertising. Connect your Google Ads and Meta Ads, analyze 30 days of campaigns in one prompt, and generate performance reports — all inside Claude's agentic workspace.
Anthropic just launched Claude Cowork, and it changes how marketers interact with AI. Instead of going back and forth in a chat window, you describe an outcome — "analyze my last 30 days of Google Ads and give me a performance report" — step away, and come back to finished work.
For marketers managing paid campaigns, this is the shift from AI-as-advisor to AI-as-operator. Claude doesn't just tell you what to do. It actually does it.
But here's the thing most people miss: Claude Cowork is only as useful as the tools you connect to it. Out of the box, it can organize files, write documents, and do research. Powerful, but generic. When you connect it to your ad accounts through Adspirer's MCP connector, it becomes something entirely different — an AI agent that can pull your real campaign data, analyze performance across platforms, find wasted spend, and generate shareable reports. All from a single prompt.
I recorded the whole process. Watch what happens when you connect Claude Cowork to your Google Ads and LinkedIn Ads accounts:
What Is Claude Cowork?
Claude Cowork is Anthropic's agentic workspace built into the Claude Desktop app. Unlike regular Claude chat where you go back and forth with prompts, Cowork lets you assign Claude a complex, multi-step task and it executes autonomously.
Think of it this way:
| Regular Claude Chat | Claude Cowork |
|---|---|
| You prompt, Claude responds | You describe the outcome, Claude plans and executes |
| One step at a time | Multi-step tasks handled autonomously |
| Conversation-based | Deliverable-based |
| You drive every step | Claude coordinates sub-agents in parallel |
| Output is text in chat | Output is real files — PDFs, spreadsheets, presentations |
For marketers, the difference is massive. Instead of asking "What should I change in my Google Ads account?" and getting a text response, you say "Analyze my Google and LinkedIn Ads for the last 30 days, find wasted spend, and create a PDF report I can share with my team." Claude plans the work, pulls the data, runs the analysis, and delivers the finished report.
What You Need to Get Started
| Requirement | Details |
|---|---|
| Claude Desktop app | macOS only (for now) |
| Paid plan | Pro ($20/mo), Max ($100/mo), Team ($25/user), or Enterprise |
| Adspirer connector | Free tier available — connects your ad accounts to Claude |
| Internet connection | Must stay connected throughout the task |
Setup (Under 5 Minutes)
- Download Claude Desktop from claude.ai if you haven't already
- Connect Adspirer: Go to Settings → Connectors → Search "Adspirer" → Connect → Authorize your ad accounts (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads)
- Open Cowork: In the Claude Desktop sidebar, switch from "Chat" to "Cowork" mode
- Assign your first task
That's it. Once Adspirer is connected, Claude Cowork has access to over a hundred advertising tools — campaign analysis, keyword research, budget optimization, ad copy generation, cross-platform reporting, and more.
What We Did: 30 Days of Ads Analyzed in One Prompt
Here's the exact workflow from the video above. One prompt. Full performance report. No dashboards touched.
The Prompt
"Analyze my Google Ads and LinkedIn Ads performance for the last 30 days. Find wasted spend. Find optimization opportunities. Then create a PDF performance report I can share with my team."
What Claude Did (Autonomously)
- Asked for permission to pull campaign data from both platforms (you approve once)
- Analyzed both platforms in parallel — Google Ads and LinkedIn Ads simultaneously
- Pulled campaign performance metrics — spend, conversions, CTR, CPA across all campaigns
- Analyzed search terms for wasted spend on Google Ads
- Identified optimization opportunities — keywords to add, negative keywords to block, budget reallocation suggestions
- Generated the summary:
- $714 spent across both platforms
- 17 conversions from Google Ads
- 5% click-through rate on Google (strong for a new account)
- $31 cost per acquisition on Google
- LinkedIn generating clicks but conversions still ramping (B2B sales cycle)
- Created a formatted PDF report with executive summary, keyword recommendations, negative keyword list, and priority actions
Total time: about 3 minutes. Compare that to manually logging into Google Ads, exporting data, opening LinkedIn Campaign Manager, exporting more data, building a spreadsheet, writing analysis, formatting a report. That's easily 2-3 hours of work.
Why Claude Cowork Matters for Marketers
1. From Advice to Deliverables
Regular Claude (and ChatGPT) give you advice. "You should analyze your search terms for wasted spend." Great — now you still have to do it yourself.
Cowork gives you the finished deliverable. The analysis is done. The report is formatted. The recommendations are specific to your data. You review and act.
2. Cross-Platform Analysis in One Place
Most marketers run ads on at least two platforms. The painful part isn't running them — it's comparing them. Different dashboards, different metrics, different export formats.
With Cowork + Adspirer, you ask one question and get a unified view. "Compare my Google and Meta ROAS this month. Where should I shift budget?" Claude pulls from both platforms simultaneously and gives you a cross-platform answer.
3. Reports That Used to Take Hours
Monthly client reports. Performance summaries for your boss. Campaign post-mortems. These are high-value deliverables that take disproportionate time to create.
Cowork generates them in minutes. Real data. Formatted output. Ready to share. One agency marketer reported cutting reporting time from 4 hours to 15 minutes per client.
4. The Plugin Ecosystem
Cowork includes a plugin system that extends Claude's capabilities. Plugins for marketing, sales, finance, legal, product — each adding specialized commands and workflows.
The Adspirer connector works as an MCP integration that gives Claude direct access to your ad platform APIs. It's not a plugin in the traditional sense — it's a deeper integration that lets Claude read and write to your ad accounts through the same protocol that powers all of Claude's tool connections.
Real Marketing Workflows With Claude Cowork + Adspirer
Workflow 1: Weekly Performance Check
The Prompt:
"Pull my Google Ads and Meta Ads performance for this week. Compare to last week. Flag anything unusual — big changes in CPA, sudden spend increases, campaigns that stopped converting. Format as a quick summary I can scan in 2 minutes."
What You Get: A concise summary with platform-by-platform metrics, week-over-week changes highlighted, and specific flags for campaigns that need attention. Instead of opening two dashboards and squinting at trend lines, you get the answer in one place.
Workflow 2: Wasted Spend Audit
The Prompt:
"Audit my Google Ads account for wasted spend over the last 30 days. Find: keywords with spend but zero conversions, search terms that don't match buyer intent, campaigns with CPA more than double my target of $35. For each issue, tell me exactly what to do — pause it, add a negative keyword, or adjust the bid. Total up how much I could save monthly."
What You Get: A prioritized list of money-saving actions with specific dollar amounts. This is the prompt that found $2,800/month in wasted spend in the video demo.
Workflow 3: Campaign Launch Brief
The Prompt:
"I need to launch a Google Ads search campaign for our new product — an AI-powered email marketing tool for e-commerce businesses. Target audience: Shopify store owners spending $5K+/month on email. Budget: $75/day. Research keywords with real CPC data. Write ad copy within Google's character limits. Structure the campaign with ad groups organized by intent. Give me the full plan I can execute."
What You Get: A complete campaign brief with validated keywords (real CPCs, not guesses), ad copy that fits character limits, campaign structure with match type recommendations, and budget allocation per ad group. The plan-to-execution gap disappears because Cowork validates everything against real platform data.
Workflow 4: Client Report Generation
The Prompt:
"Create a monthly performance report for my client. Pull January data from Google Ads and Meta Ads. Include: executive summary (3 bullet points, plain English), spend and conversion tables by platform, month-over-month comparison, top 3 wins, top 3 recommendations for next month. Format as a clean PDF I can email to the client."
What You Get: A professional report document. Not raw data. Not a chat response you have to copy into PowerPoint. An actual formatted document ready to share.
Workflow 5: Competitive Keyword Research
The Prompt:
"I sell premium office furniture online. Main competitors: Herman Miller, Steelcase, Autonomous. Research keywords for 'ergonomic office chair' and 'standing desk.' Find high-volume, lower-CPC opportunities my competitors might be missing. Show actual volume and CPC data. Group by buying intent — people ready to purchase vs. people still researching."
What You Get: A keyword strategy document with real data, organized by intent stage, with CPC and volume metrics from Google Keyword Planner. Not a brainstorm list — actual market data you can use to build campaigns.
Claude Cowork vs Regular Claude Chat for Marketing
| Scenario | Use Regular Chat | Use Cowork |
|---|---|---|
| Quick question about a metric | Yes | Overkill |
| Write 5 ad headline variations | Yes | Overkill |
| Analyze 30 days of campaign data | Too much back-and-forth | Perfect |
| Generate a client report PDF | Can't create files | Perfect |
| Audit search terms for wasted spend | Possible but tedious | Perfect |
| Cross-platform performance comparison | Possible | Better — runs in parallel |
| Weekly performance summary | Either works | Better for formatted output |
| Campaign launch planning | Good for brainstorming | Better for complete deliverables |
Rule of thumb: If you need a quick answer or short piece of copy, use regular chat. If you need a finished deliverable that would take you 30+ minutes to create manually, use Cowork.
Tips for Getting Better Results
Be Specific About the Deliverable
Bad prompt: "Help me with my Google Ads."
Good prompt: "Analyze my Google Ads campaigns from the last 30 days. Find the 3 biggest sources of wasted spend. For each, explain the problem and the specific fix. Then create a one-page summary I can share with my team."
The difference: Cowork knows what "done" looks like. It can plan the work and deliver a specific output.
Let Claude Ask for Permission
When Cowork needs to pull data from your ad accounts, it asks for permission. You can approve once per session. Don't skip the review — it's your chance to verify Claude is pulling the right data from the right accounts.
Batch Related Tasks
Cowork uses more compute tokens than regular chat. Instead of running 5 separate Cowork sessions, combine related tasks: "Analyze performance, find wasted spend, generate recommendations, AND create a report" in one prompt. More efficient and gives you a single, cohesive deliverable.
Start With Read-Only
If you're new to AI-managed advertising, start with analysis-only tasks. "Show me my performance" before "Create a new campaign." Build trust in the data accuracy before letting Claude take actions.
What Claude Cowork Can't Do (Yet)
Let's be honest about the limitations:
- macOS only. No Windows, no web, no mobile. If you're on a PC, you'll have to wait.
- No scheduled automation. Claude can't wake up at 6am and check your campaigns. You initiate every session.
- No memory between sessions. Each Cowork task starts fresh. It doesn't remember last week's analysis (though Adspirer gives it your historical data every time).
- Sessions can't be shared. Your coworker can't open your Cowork session. You'll need to export deliverables to share them.
- Token-intensive. Complex tasks use significantly more tokens than regular chat. If you're on a Pro plan, you may hit usage limits with heavy use. Consider Max ($100/mo) for daily power users.
- No real-time bid optimization. Can't continuously monitor and auto-adjust bids throughout the day.
Claude Cowork + Adspirer vs. Other Marketing AI Tools
| Feature | Cowork + Adspirer | ChatGPT + Adspirer | Standalone PPC Tools (Optmyzr, etc.) |
|---|---|---|---|
| Autonomous task execution | Yes | No (conversation-based) | Via rules/scripts |
| Cross-platform analysis | Yes (Google, Meta, TikTok, LinkedIn) | Yes | Usually 1-2 platforms |
| Generates real files (PDF, XLSX) | Yes | No | Dashboard exports |
| Live ad account data | Yes (MCP) | Yes (MCP) | Yes (direct API) |
| Reasoning quality | Excellent | Good | N/A (rule-based) |
| Scheduled automation | No | No | Yes |
| Pricing | $20/mo (Claude Pro) + Free Adspirer tier | $20/mo (ChatGPT Plus) + Free Adspirer tier | $200+/mo |
When to use what:
- Cowork + Adspirer: When you need finished deliverables — reports, audits, campaign briefs — from your real ad data
- ChatGPT + Adspirer: When you prefer conversational back-and-forth or need image generation (DALL-E)
- Traditional PPC tools: When you need always-on scheduled automation running 24/7
Getting Started Today
- Download Claude Desktop for macOS
- Subscribe to Claude Pro ($20/mo) or higher
- Connect Adspirer: Settings → Connectors → "Adspirer" → Authorize your ad accounts
- Switch to Cowork in the sidebar
- Try this prompt:
"Analyze my Google Ads performance for the last 30 days. What's working? What's wasting money? Give me the top 3 actions I should take this week, ordered by estimated impact. Then create a summary document I can share."
That first task will show you exactly what Cowork can do with your real data. From there, build your own workflow — weekly reports, monthly audits, campaign planning, whatever eats the most time in your current process.
FAQ
Do I need a paid Claude plan for Cowork?
Yes. Cowork requires Claude Pro ($20/mo), Max ($100/mo), Team ($25/user), or Enterprise. The free tier doesn't include Cowork access.
Is Cowork available on Windows or web?
Not yet. Currently macOS only through the Claude Desktop app. Anthropic hasn't announced a timeline for other platforms.
How is this different from just using Claude chat with Adspirer?
Regular Claude chat is conversational — you ask questions, Claude responds, you ask follow-ups. Cowork is task-oriented — you describe the end result, Claude plans the work autonomously, and delivers finished files (PDFs, spreadsheets, reports). Cowork also runs sub-agents in parallel, so it can analyze Google Ads and Meta Ads simultaneously instead of sequentially.
Is my ad data safe with Claude Cowork?
Adspirer uses OAuth authentication — your ad platform credentials are never shared with Anthropic. Data is fetched in real-time through the MCP protocol and processed in your session. Check Anthropic's privacy policy and Adspirer's privacy policy for details.
Can Claude Cowork actually create campaigns in my ad accounts?
Yes, with Adspirer connected. Claude can create campaigns, modify budgets, pause ads, add negative keywords — full read and write access to your Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads accounts. You always approve actions before they execute.
What's the difference between Cowork plugins and Adspirer?
Cowork plugins are Claude-specific extensions that add commands and workflows. Adspirer is an MCP connector — a deeper integration that gives Claude direct API access to your ad platforms. They work together: Adspirer provides the data connection, and you can use marketing plugins on top for specialized workflows.
Connect your ad accounts to Claude Cowork. Adspirer gives Claude direct access to Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Analyze campaigns, generate reports, and manage ads through conversation. Free tier available.