MCP (Model Context Protocol) is how Claude connects to external tools. For advertising professionals, this means connecting Claude to your ad platforms, analytics, and marketing tools.

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What is MCP?

MCP (Model Context Protocol) is an open protocol that lets AI assistants connect to external tools and data sources.

How MCP Works

MCP Server: A program that exposes tools and data to Claude
MCP Client: Claude that uses those tools
Protocol: The standardized communication between them

MCP for Advertisers: Why It Matters

Before MCP: Export data manually → Paste into Claude → Get analysis → Go back to implement

With MCP: Ask Claude a question → Claude pulls data, analyzes, and takes action → Done

Pre-Built Advertising MCP Servers

Adspirer MCP

Details
Platforms	Google Ads, Meta Ads, TikTok Ads
Capabilities	Full read/write
Setup	Hosted (no self-hosting needed)

Google Ads MCP (Official)

Details
Platform	Google Ads only
Capabilities	Read only
Setup	Docker + API credentials

Setting Up MCP Servers

Option 1: Remote Connectors (Easiest)

Go to Claude → Settings → Connectors
Find Adspirer
Click Connect
Authorize your ad accounts
Done

Option 2: Local MCP Servers (Technical)

Requires Docker, config files, and API credentials.

FAQ

Do I need to be a developer to use MCP?

No. Remote connectors like Adspirer require no technical skills.

Is MCP secure?

MCP servers use OAuth for authentication. You control what each server can access.

Conclusion

MCP brings your advertising tools into Claude. Whether you use pre-built servers like Adspirer or build custom solutions, the result is conversational control over your marketing stack.

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Claude MCP Server for Advertising: Complete Setup Guide (2025)