Creative Brief Generator
Turn positioning and account history into a brief with distinct angles, real hooks, and the platform limits that stop work bouncing at review.
Works across your stack
Supported AI platforms
8 supported clients. Connector requirements are shown separately below.
Add the creative brief skill to your AI client
Set up the Adspirer "Creative Brief Generator" skill for me. If you can run commands: npx adspirer-skills add creative-brief If not: fetch https://www.adspirer.com/skills/creative-brief.md and follow it. Then read the skill and ask me what you need to get started.
Paste it into Claude, ChatGPT, Cursor, Codex, Gemini, or any agent — it works out how to install itself.
Or install it yourself
npx adspirer-skills add creative-brief Writes SKILL.md to .claude/skills/ in the current project. The bundled references, scripts, and assets ship with the ZIP. Download ZIP →
Upload the ZIP in Claude → Settings → Skills. The bundle preserves every reference, script, and asset.
Install the Adspirer plugin first: Cowork tab → Customize (left sidebar) → Plugins → Browse Plugins → search "Adspirer" → Install. Requires Claude Max, Team, or Enterprise. Then upload this ZIP as a skill.
In ChatGPT, open Plugins → Skills → Create → Upload from your computer. ChatGPT scans the skill before making it available. Availability and upload permissions depend on your workspace plan and admin settings.
npx adspirer-skills add creative-brief --agent cursor Writes the skill to .cursor/rules/ in the current workspace, so Cursor loads it on every session.
npx adspirer-skills add creative-brief --agent codex Appends the skill to AGENTS.md, which Codex reads on every session — so it persists instead of living in one conversation. The append is idempotent; re-running it will not duplicate the block.
npx adspirer-skills add creative-brief --agent gemini Appends the skill to .gemini/GEMINI.md, which the Gemini CLI reads on every session. Connect Adspirer as an MCP server first so the live ad-account steps can run.
npx adspirer-skills add creative-brief --agent windsurf Writes the skill to .windsurf/rules/ in the current workspace, so Windsurf loads it on every session.
npx adspirer-skills add creative-brief --agent other Writes SKILL.md to adspirer-skills/ in the current folder — point any agent at that file. No shell? Fetch the raw file with curl -fsSL https://www.adspirer.com/skills/creative-brief.md, which prints the skill instead of installing it.
Starter prompt
Client setup guide →Use the Creative Brief Generator skill. I’m working on [campaign or account] and want to understand [goal or problem] for [date range]. Check that Adspirer is connected, start by looking without changing anything, and explain the story in plain language. Show me the evidence and ask before making any live change.Where it helps
When to use the creative brief skill
A brief with genuinely different angles, real opening hooks, platform limits, and the must-avoids drawn from what this account has had rejected.
Use case 1
A batch is about to go into production
The offer and audience are locked but there is no written direction, and the cost of ambiguity is a whole production cycle.
Use case 2
Angles keep collapsing into one idea
The team needs concepts that differ in how they persuade, not three rewrites of the same promise.
Use case 3
Work keeps bouncing at review
Copy or claims have been rejected before, and nobody has written down what this account cannot say.
See it in a campaign
Creative brief examples
The numbers, account, and recommendation will be yours. These show the kind of story the skill helps you work through.
Seasonal refresh
A brand needs a new batch for Meta and TikTok before a promotion, with claims that legal has already constrained.
The skill builds distinct angles, writes hooks for sound-off viewing, and carries the restricted language through as must-avoids.
New audience, no history
The account has never advertised to this persona, so there is nothing to learn from past performance.
The skill briefs from stated positioning and labels the must-avoid list incomplete rather than implying it was verified.
Keep reading: Meta Ads setup docs ·Claude ad management ·Meta ad specs guide
Keep building the workflow
Agent skills related to creative brief
UGC-Style Video Ads for Meta, TikTok, and Reels
Produce UGC-style video ads via Pika + HeyGen — script, avatar/voice, cut to Meta video ads specs and TikTok/Reels dimensions — that feel native, not polished-ad.
Creative Resize Matrix
Read the placements a campaign really serves, then compose the master into each required ratio with safe areas and file limits checked.
Design System Ad Kit
Extract real brand tokens from Figma and build ad templates at the sizes campaigns actually serve, with rules for what may change.
Before you install
Frequently asked questions
What is the creative brief skill?
It is an Agent Skill — a folder of instructions your AI assistant loads when you ask it to do this job. It follows the open Agent Skills specification, so the same package works across different assistants. Turn positioning and account history into a brief with distinct angles, real hooks, and the platform limits that stop work bouncing at review. Unlike a prompt you paste in, the skill carries its own procedure, checks, and stop conditions, so the assistant works the same way every time you run it.
Which AI assistants can run it?
Claude, Claude Code, Claude Cowork, ChatGPT, Codex, Cursor, Gemini and Windsurf. Download the ZIP and upload it in assistants that accept skill folders, or point the assistant at the raw SKILL.md file. The install card above has the exact step for each one.
What do I need to connect before I run it?
Adspirer is required, because the skill reads live account data rather than guessing. Canva is optional and only add value when the job calls for them. The skill confirms the connection before it touches a real account, and tells you plainly if something is missing.
Do I need an Adspirer account, and is there a free tier?
The skill itself is free to download and MIT-licensed. To let it read or change real ad accounts you need Adspirer connected: the free tier includes 15 tool calls a month, Plus is $49/mo for 150, Pro is $99/mo for 600, and Max is $199/mo for 3,000. You can install the skill and read what it does before signing up for anything.
Can it change my campaigns without asking?
No. Any new campaign Adspirer creates is created paused, enabling a paused or live campaign needs your confirmation, and destructive actions are gated behind an explicit confirmation flag. Spend, publishing, and live changes wait for your approval every time — installing a skill or a connector is not itself approval to act.
How do I get the best results from it?
Give it the specifics it asks for up front — the account or campaign, the date range, the goal, and what "good" looks like for this business. Let the first pass run read-only so you can check the evidence before anything changes. The starter prompt above is a working template; edit the bracketed parts and paste it in.
How is this different from just asking the assistant directly?
A plain prompt gets you a plausible answer from whatever the model already knows. This skill makes the assistant pull real numbers from your ad accounts, follow a fixed procedure, show its evidence, and stop at the points where a person should decide. That is the difference between a confident guess and a creative brief you can act on.
Ready to run it against real campaigns? Connect Google, Meta, Amazon, LinkedIn, TikTok, or ChatGPT Ads to your assistant on the free tier — nothing spends or publishes without your approval. Create a free Adspirer account →