Quick Comparison
| Google Ads | Meta Ads | Amazon Ads | ChatGPT Ads | LinkedIn Ads | TikTok Ads | |
|---|---|---|---|---|---|---|
| Best for | Demand capture | Demand generation | Retail / product sales | Reach inside ChatGPT | B2B lead gen | Brand awareness |
| Targeting | Keywords (search intent) | Interests, behaviors, demographics | Keywords, ASINs, products | Location + context hints | Job title, industry, seniority | Interests, behaviors |
| Audience intent | High (actively searching) | Low-medium (browsing) | High (ready to buy) | Medium (in conversation) | Medium (professional context) | Low (entertainment) |
| Avg | $1-5 (varies by industry) | $0.50-2 | $0.50-3 (varies by category) | Varies (new format) | $5-12 | $0.50-2 |
| Min daily budget | $10 | $5 | $1 | $1 | $10 | $20 |
| Creative format | Text ads, responsive, Display banners + video | Image, video, carousel | Product ads, brand video, display | Chat card (headline + body + image) | Image, sponsored content | Video (9:16 vertical) |
| Adspirer tools | 147 (Search, PMax, Shopping, App, Display, YouTube, Demand Gen) | 54 (incl. Advantage+ Catalog / DPA) | 61 (Sponsored Products, Brands, Display) | 31 (campaigns, ad groups, ads, conversions) | 55 (incl. video, campaign groups, forecasting) | 37 |
| Setup guide | Google Ads | Meta Ads | Amazon Ads | ChatGPT Ads | LinkedIn Ads | TikTok Ads |
When to Use Each Platform
Google Ads — Demand Capture
Use Google when people are actively searching for what you sell. Someone typing “project management software for remote teams” has high purchase intent. Best for: SaaS, professional services, e-commerce with search demand, local businesses Strengths: Highest intent traffic, keyword targeting, Performance Max for broad reach, Display + YouTube for retargeting and visual brand reach Weakness: Expensive for competitive keywords ($5-50+ per click in some industries)Meta Ads — Demand Generation
Use Meta when you need to reach people who don’t know you exist. Visual products and impulse purchases perform well. Best for: E-commerce, D2C brands, app installs, local businesses, event promotion Strengths: Cheapest clicks, best visual targeting, massive reach (3B+ users), retargeting Weakness: Lower intent — people are browsing, not buyingLinkedIn Ads — B2B Lead Generation
Use LinkedIn when your buyers are business decision-makers. The only platform where you can target by job title, company size, and seniority. Best for: B2B SaaS, enterprise sales, recruiting, professional services, events Strengths: Unmatched B2B targeting, professional context, lead gen forms Weakness: Most expensive CPC ($5-12+), smaller audience poolTikTok Ads — Brand Awareness
Use TikTok for video-first campaigns targeting younger demographics. Native-feeling content outperforms polished ads. Best for: Consumer brands, fashion, food, entertainment, app installs Strengths: Lowest CPMs, high engagement, viral potential Weakness: Video required, younger skew, limited targeting precisionAmazon Ads — Retail Purchase Intent
Use Amazon when you sell physical products on Amazon and want to reach shoppers at the moment of purchase. Ads appear in search results and on product pages, measured by and ROAS. Best for: Amazon sellers and vendors, e-commerce, product launches on Amazon Strengths: Highest purchase intent (shoppers already buying), keyword + ASIN targeting, Sponsored Products / Brands / Display Weakness: Requires products listed on Amazon; Sponsored Brands needs Brand RegistryChatGPT Ads — Reach People Inside ChatGPT
Use ChatGPT Ads to place pay-per-click “chat card” ads inside ChatGPT responses — a new surface for reaching people while they’re in a conversation. Best for: Brands experimenting with conversational placements, simple single-card creative Strengths: A brand-new, fast-growing surface; simple creative (headline + body + image); launched conversationally and paused by default Weakness: New format with evolving targeting; ads pass OpenAI review (some categories, e.g. third-party AI services, are disallowed)Multi-Platform Strategy
Most advertisers run 2-3 platforms. Common combinations:| Strategy | Platforms | Why |
|---|---|---|
| B2B SaaS | Google + LinkedIn | Capture search demand + reach decision-makers |
| E-commerce | Google + Meta | Capture search demand + generate new demand |
| Retail / Amazon seller | Google + Meta + Amazon | Search capture + discovery + purchase intent on Amazon |
| Consumer app | Meta + TikTok | Visual discovery + viral reach |
| Full funnel | Google + Meta + LinkedIn | Search capture + visual discovery + B2B targeting |
FAQ
Can I manage all platforms from one conversation?
Can I manage all platforms from one conversation?
Yes. Adspirer supports multi-platform management. Pull Google data, create a Meta campaign, and audit LinkedIn — all in the same chat session.
Should I start with one platform or multiple?
Should I start with one platform or multiple?
Start with one. Pick the platform that matches your audience (Google for search intent, Meta for visual discovery, LinkedIn for B2B). Once you’ve optimized one, expand to a second for full-funnel coverage.
Does Adspirer charge per platform?
Does Adspirer charge per platform?
No. Pricing is based on total tool calls, not platforms. A Google Ads query and a Meta Ads query each count as 1 call. See pricing details. Agencies running all six platforms across many client accounts can move to the Adspirer Enterprise plans for agencies and teams for unlimited, pooled tool calls.