Quick Comparison
| Google Ads | Meta Ads | LinkedIn Ads | TikTok Ads | |
|---|---|---|---|---|
| Best for | Demand capture | Demand generation | B2B lead gen | Brand awareness |
| Targeting | Keywords (search intent) | Interests, behaviors, demographics | Job title, industry, seniority | Interests, behaviors |
| Audience intent | High (actively searching) | Low-medium (browsing) | Medium (professional context) | Low (entertainment) |
| Avg | $1-5 (varies by industry) | $0.50-2 | $5-12 | $0.50-2 |
| Min daily budget | $10 | $5 | $10 | $20 |
| Creative format | Text ads, responsive | Image, video, carousel | Image, sponsored content | Video (9:16 vertical) |
| Adspirer tools | 39 | 20 | 28 | 4 |
| Setup guide | Google Ads | Meta Ads | LinkedIn Ads | TikTok Ads |
When to Use Each Platform
Google Ads — Demand Capture
Use Google when people are actively searching for what you sell. Someone typing “project management software for remote teams” has high purchase intent. Best for: SaaS, professional services, e-commerce with search demand, local businesses Strengths: Highest intent traffic, keyword targeting, Performance Max for broad reach Weakness: Expensive for competitive keywords ($5-50+ per click in some industries)Meta Ads — Demand Generation
Use Meta when you need to reach people who don’t know you exist. Visual products and impulse purchases perform well. Best for: E-commerce, D2C brands, app installs, local businesses, event promotion Strengths: Cheapest clicks, best visual targeting, massive reach (3B+ users), retargeting Weakness: Lower intent — people are browsing, not buyingLinkedIn Ads — B2B Lead Generation
Use LinkedIn when your buyers are business decision-makers. The only platform where you can target by job title, company size, and seniority. Best for: B2B SaaS, enterprise sales, recruiting, professional services, events Strengths: Unmatched B2B targeting, professional context, lead gen forms Weakness: Most expensive CPC ($5-12+), smaller audience poolTikTok Ads — Brand Awareness
Use TikTok for video-first campaigns targeting younger demographics. Native-feeling content outperforms polished ads. Best for: Consumer brands, fashion, food, entertainment, app installs Strengths: Lowest CPMs, high engagement, viral potential Weakness: Video required, younger skew, limited targeting precisionMulti-Platform Strategy
Most advertisers run 2-3 platforms. Common combinations:| Strategy | Platforms | Why |
|---|---|---|
| B2B SaaS | Google + LinkedIn | Capture search demand + reach decision-makers |
| E-commerce | Google + Meta | Capture search demand + generate new demand |
| Consumer app | Meta + TikTok | Visual discovery + viral reach |
| Full funnel | Google + Meta + LinkedIn | Search capture + visual discovery + B2B targeting |
FAQ
Can I manage all platforms from one conversation?
Can I manage all platforms from one conversation?
Yes. Adspirer supports multi-platform management. Pull Google data, create a Meta campaign, and audit LinkedIn — all in the same chat session.
Should I start with one platform or multiple?
Should I start with one platform or multiple?
Start with one. Pick the platform that matches your audience (Google for search intent, Meta for visual discovery, LinkedIn for B2B). Once you’ve optimized one, expand to a second for full-funnel coverage.
Does Adspirer charge per platform?
Does Adspirer charge per platform?
No. Pricing is based on total tool calls, not platforms. A Google Ads query and a Meta Ads query each count as 1 call. See pricing details.