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Prerequisites

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Connecting Meta Ads

Once you’ve set up Adspirer with your AI client, connect Meta:
  1. Open your AI assistant (ChatGPT, Claude, Claude Code, etc.)
  2. Say: “Connect my Meta Ads account”
  3. Enter your email address when prompted
  4. Review and accept the Meta Ads disclaimer — you must check the box acknowledging that Adspirer operates independently from Meta’s account enforcement systems before proceeding
  5. Adspirer opens your browser for OAuth authorization
  6. Sign in to Meta Business Manager and select the Business Manager(s) you want to grant access to
  7. Approve permissions (read campaign data, create ads, manage budgets)
Business Manager-wide import. When you grant access to a Business Manager, Adspirer discovers every ad account inside that BM, not just the one you happened to click during OAuth. The Manage Accounts modal at adspirer.ai/connections lists all of them so you can pick which ones to activate.
The disclaimer confirms that you authorize Adspirer to read your campaign data and manage ads through Meta’s official Marketing API, and that Adspirer is not responsible for any account actions taken by Meta (security reviews, restrictions, or account disabling).
Verify the connection:
You should see every Meta ad account discovered from your Business Manager listed with name, ID, and active status. Activate the ones you want the agent to work with from the Manage Accounts modal.

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Asset handling across ad accounts

When you ask the agent to launch a creative the agent finds in a different ad account in the same Business Manager, Adspirer offers to copy that creative into the target account before creating the campaign. This is opt-in per call — the agent asks before copying so you stay in control of which ad account holds which assets. Per-account asset discovery (image, video, creative) is scoped to the specific ad account you’re targeting so you don’t get false “asset not found” errors when the asset lives one BM over. Cross-account safety. If you ask the agent to add an ad to an ad set — or an ad set to a campaign — that actually belongs to a different one of your accounts, Adspirer catches the mismatch up front, names both accounts, and points to the right tool to list the correct entity, instead of letting Meta return a misleading “missing creative” error. Deselected (inactive) ad accounts are also write-protected: the agent can’t create or change ads in them until you re-activate them from the Manage Accounts modal.
Adspirer has Meta approved Ads Management Standard Access. This means Adspirer uses Meta’s official Marketing API with verified permissions to read campaign data and manage ads on your behalf.Meta’s account enforcement systems operate independently from Adspirer. Any account actions taken by Meta — including security reviews, restrictions, or account disabling — are governed by Meta’s Community Standards and policies, not by Adspirer.

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What You Can Do (60 Tools)

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Performance Analysis

  • get_meta_campaign_performance — Pull metrics for campaigns, ad sets, or individual ads
  • get_meta_adset_performance — Middle-layer analysis: spend, CTR, CPA, ROAS broken down by ad set within a campaign — see which audience segments perform best without going to individual ad level
  • analyze_meta_ad_performance — Deep analysis of ad-level performance with recommendations
  • get_meta_audience_insights — Audience breakdown by age, gender, and interests
  • analyze_meta_audiences — See which audience segments perform best, ranked by the metric your objectives actually support
  • analyze_meta_wasted_spend — Identify campaigns with poor ROAS and recommend cuts
  • detect_meta_creative_fatigue — Identify ads losing effectiveness over time
  • explain_meta_anomaly — Diagnose sudden changes in performance (CPA spikes, CTR drops)
  • get_meta_ad_creatives — View creative details for ads in a campaign
Which conversions Adspirer counts. Performance and results reporting count the conversions Meta actually reports — including Pixel custom events (e.g. a Calendly booking), lead-form submissions, Messenger conversations, and offline conversions — with a per-event-name breakdown (“5 invitee_select_time events,” not “5 custom conversions”). Lead-gen and sales campaigns are treated as conversion campaigns in wasted-spend, anomaly, and budget analysis, so the agent won’t tell you a lead-gen campaign is “optimizing blind.” If you recently optimized for a custom Pixel event and saw 0 conversions in older reports, newly collected data now counts it; historical numbers backfill separately.The Meta performance dashboard also shows a conversion breakdown of every action type and highlights the purchase-class event that reconciles with the “Results” column in Meta Ads Manager. So when a “Conversions (all actions)” headline looks higher than Ads Manager — because Meta sums add-to-cart, initiate-checkout, purchase, and more — you can see exactly which figure matches, instead of chasing a phantom discrepancy.

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Metrics that say when they don’t apply

A traffic, awareness, engagement or link-click campaign earns no revenue, so its ROAS is 0 by design — not a sign the account is failing. get_meta_campaign_performance labels the numbers accordingly instead of leaving your AI client to guess:
  • The Overall ROAS row reads Not applicable on those accounts, with a line underneath naming the objectives it’s based on and the metric that does apply.
  • Your account’s primary KPI is named — cost per conversion, cost per install, CPC, CPM, cost per video view — so the agent leads with the number your objectives are actually measured on.
  • Lead-gen, messaging, and app accounts are treated as conversion accounts that carry no revenue, and measured on cost per conversion or cost per install. They are never described as having broken tracking.
  • If Meta never recorded an objective for your campaigns, you’re told that rather than assumed to be a traffic account.
The in-chat dashboard tiles carry the same labels, so the widget and the written answer can’t disagree.
Video completion metrics. View-through rates at 25%, 50%, 75%, and 100% watched were being recorded as 0 on every account — Adspirer was reading the wrong part of Meta’s response. Newly collected data is correct. Periods that were already collected before the fix stay at zero until they are re-collected, so a video campaign from earlier this summer can still look flat when you look back at it.
Campaign reads also return advantage_state_info and bid_strategy, so you can ask whether Advantage+ is on for a campaign and what it’s bidding toward without opening Meta Ads Manager. Audience segments are ranked honestly too. analyze_meta_audiences reports the metric it actually ranked on (ROAS where you track conversion value, CTR where you don’t), excludes Meta’s Unknown demographic bucket from best/worst rankings — it isn’t targetable and its ratio compares two different populations — and only tells you to scale a segment when that segment has the volume to support the claim. Unknown still appears in the age and gender breakdowns as a measured fact.

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Targeting & Research

  • search_meta_targeting — Find audiences by interests, demographics, behaviors
  • browse_meta_targeting — Explore Meta’s targeting categories
  • list_meta_custom_audiences — View existing custom audiences (database lists, lookalikes, website, engagement)

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Location & geo targeting

Geo targeting is set as part of campaign and ad-set creation — you describe it in plain language and Adspirer builds the correct Meta targeting:
  • Cities, regions, ZIP/postal codes, and countries, including city + radius (“everyone within 20 miles of Austin”). Multiple cities, each with its own radius, work in a single ad set.
  • Location reach modes — control who in a location you reach: people who live there, were recently there, or are traveling to / interested in it.
  • Safer edits — when you change an ad set’s locations with update_meta_ad_set, the new geo targeting merges onto the existing targeting rather than replacing all of it, so a location-only edit doesn’t wipe your audiences and placements.

Local Meta campaign with city + radius targeting.

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European Union (EU/EEA) targeting — DSA disclosure

The EU Digital Services Act (DSA) requires every ad set that reaches an EU/EEA country to declare who the ad is for. When you create or update an ad set that targets the EU/EEA, supply:
  • dsa_beneficiary — the person or organization the ad benefits (required for EU/EEA-targeted ad sets)
  • dsa_payor — the entity paying for the ad (optional; defaults to the beneficiary)
These fields are sent only when an ad set actually targets the EU/EEA — non-EU ad sets are unaffected (Meta rejects DSA fields on them). Without a beneficiary, Meta blocks EU-targeted ad sets, so Adspirer asks you for one up front instead of letting the launch fail.

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Campaign Creation

  • select_meta_campaign_type — Choose between Image, Video, or Carousel based on your creative
  • discover_meta_assets — Check if you have existing creatives in Meta
  • validate_and_prepare_meta_assets — Verify images/videos meet Meta’s requirements (dimensions, file size, aspect ratio)
  • create_meta_image_campaign — Launch single-image campaigns (supports lifetime budgets, end dates, placement controls)
  • create_meta_video_campaign — Launch video campaigns (supports lifetime budgets, end dates, placement controls)
  • create_meta_carousel_campaign — Launch multi-card carousel campaigns (supports lifetime budgets, end dates, placement controls)
  • create_meta_dco_ad — Create dynamic creative optimization (DCO) ads — supply multiple headlines and body texts and Meta mixes-and-matches them; Adspirer auto-enables dynamic creative on the target ad set for both image and video
  • duplicate_meta_campaign — Duplicate an existing campaign with optional modifications

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Choosing a Facebook Page

Every Meta ad runs from a Facebook Page. Which one depends on how many your ad account can promote:
  • One promotable Page — Adspirer uses it and never asks. Any Instagram account linked to that Page is picked up automatically too.
  • Two or more Pages — Adspirer stops before creating anything and lists them by name and ID so you choose. Meta publishes no “default Page” and returns them in no meaningful order, so guessing would mean running your ad under a brand you didn’t ask for. It won’t guess the Instagram account in that case either.
  • No promotable Page — unchanged: “No Facebook Pages found linked to this ad account. Please link a Facebook Page in Meta Business Manager.”
Name the Page you want with facebook_page_id on any create or add call and Adspirer never asks. To see your options first, use list_meta_pages.

Pick the Page before you launch.

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This applies to image, video, carousel, and Advantage+ Catalog creation, and to add_meta_ad_set and add_meta_ad. Updating, pausing, resuming, and duplicating are unaffected — those act on an ad that already has its Page.

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App install campaigns

App-promotion campaigns need the numeric Facebook App ID — not an iOS bundle ID (com.example.app) and not an Android package name. list_meta_promotable_apps returns the apps your ad account is allowed to promote, each with that App ID and the App Store / Google Play URLs Meta already holds, so you never have to go looking for them. Apps with no mobile store listing are returned separately with the reason. Adspirer derives the operating system from the store URL and targets it for you — App Store means iOS, Google Play means Android — and constrains the ad set to mobile devices, since an app install can’t be fulfilled on desktop. Without that, Meta rejects the ad set with “Mobile Targeting Mismatch.” This applies to image, video, and carousel campaigns, to add_meta_ad_set, and to update_meta_ad_set when you repoint an ad set at an app on the other platform. Pass user_os to override the derived value. If your override contradicts the store URL, Adspirer stops and tells you, instead of sending Meta the combination it will reject.

Launch a Meta app install campaign without hunting for IDs.

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Catalog & commerce ads (Advantage+ Catalog / Dynamic Product Ads)

Connect a product catalog you already manage in Meta Commerce Manager (or synced from Shopify, WooCommerce, or another store platform) and Adspirer builds dynamic product ads (DPA) — Meta pulls each product’s image, name, and price straight from the catalog and renders the ad automatically. This is how e-commerce advertisers run prospecting (show relevant products to cold audiences) and retargeting (re-show the exact products a visitor viewed or added to cart) at scale without hand-building an ad per SKU.
  • list_meta_catalogs — List the product catalogs available to your ad account
  • list_meta_products — Browse the products inside a catalog
  • list_meta_product_sets — View existing product sets (targetable subsets of a catalog)
  • create_meta_product_set — Create a product set with filter rules (e.g. “best sellers under $50”)
  • compare_meta_catalog_product_sets — Compare performance across product sets to find your winners
  • validate_catalog_readiness — Pre-flight check that tells you whether your catalog + recent pixel data can support retargeting (needs view/add-to-cart/purchase events) or only prospecting — before you spend
  • create_meta_catalog_campaign — Launch an Advantage+ Catalog campaign (prospecting or retargeting), created PAUSED
  • add_meta_catalog_ad_set — Add a catalog ad set (audience, budget, retargeting window)
  • add_meta_catalog_ad — Add a catalog ad (creative format + product set)
  • update_meta_catalog_campaign — Change catalog-campaign budget, status, or settings
  • update_meta_catalog_ad_set — Update catalog ad-set targeting, budget, or retargeting window
  • update_meta_catalog_ad — Update catalog ad creative or product set
  • analyze_meta_catalog_performance — Product-level performance across the catalog
  • get_meta_product_performance — Per-product spend, sales, and ROAS — see which SKUs actually sell
  • detect_meta_catalog_waste — Flag products burning budget with no return
  • diagnose_meta_catalog_funnel — Walk the catalog funnel (impressions → view → add-to-cart → purchase) to find where it leaks
Adspirer manages the ads on a catalog you’ve already built in Meta Commerce Manager (or synced from your store platform) — it doesn’t create or edit the product feed itself. Set the catalog up once in Commerce Manager, then create, target, and optimize the campaigns with your AI assistant. Catalog campaigns are created PAUSED so you can review before spending.

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Lead generation

  • list_meta_lead_forms — View lead forms configured in your ad account
  • get_meta_lead_form_submissions — Pull lead submissions from a specific form

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Account & pixel management

  • list_meta_pages — View every Facebook Page that can run ads on the ad account, with any linked Instagram account
  • list_meta_instagram_accounts — View connected Instagram accounts
  • list_meta_pixels — View Meta Pixels configured in your ad account

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Optimization

  • optimize_meta_budget — Reallocate budget based on ROAS or CPA performance
  • optimize_meta_placements — Shift spend to best-performing placements (Feed, Stories, Reels, etc.)

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Ad set & ad management

  • add_meta_ad_set — Add ad sets to existing campaigns (supports lifetime budgets, end dates, placements, multi-advertiser opt-out)
  • add_meta_ad — Add ads to existing ad sets
  • update_meta_campaign — Change budgets, bids, or targeting, including the campaign’s bid strategy (LOWEST_COST_WITHOUT_CAP, LOWEST_COST_WITH_BID_CAP, COST_CAP, LOWEST_COST_WITH_MIN_ROAS). The capped strategies need a bid cap on the ad sets first — set bid_amount via update_meta_ad_set or Meta rejects the change
  • update_meta_ad_set — Update ad set budgets, targeting, or schedule
  • update_meta_ad — Update ad creative or status
  • pause_meta_campaign — Stop campaigns or ad sets
  • resume_meta_campaign — Restart paused campaigns
  • list_meta_campaigns — List all campaigns with status and budget
  • get_meta_campaign_details — Detailed campaign info
  • list_meta_ad_sets — List ad sets in a campaign
  • list_meta_ads — List ads in an ad set

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Campaign Creation Workflow

Meta campaigns follow a 6-step workflow. Skip steps and the campaign will fail validation.

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Example Prompts

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Analyze Performance

Pull Meta Ads metrics and flag underperforming campaigns.

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Detect Creative Fatigue

Find fatigued creatives with declining click-through rates.

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Create an Image Campaign

Meta image campaign with creative validation and audience targeting.

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Optimize Placements

Compare CPA across Feed, Stories, Reels and recommend shifts.

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Audience Analysis

Audience breakdown by demographics and interest-based ROAS.

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Launch an Advantage+ Catalog (Dynamic Product Ads) campaign

Check catalog readiness, then launch a retargeting DPA campaign from your product feed.

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Creative Assets: What You Need to Know

Adspirer does NOT generate images or videos. You provide the creative URLs.

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Supported Asset Sources

  • Google Drive (public or shared links)
  • Dropbox (public links)
  • Amazon S3 (public URLs)
  • Any publicly accessible image/video URL

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Meta’s Creative Requirements

The validate_and_prepare_meta_assets tool checks these automatically:
  • Image ads: 1080x1080px minimum, JPG or PNG, under 30MB, 1:1 or 4:5 aspect ratio
  • Video ads: 1080x1080px minimum, MP4 or MOV, under 4GB, 1:1 or 4:5 or 9:16 aspect ratio, 1-240 seconds
  • Carousel ads: 2-10 cards, each 1080x1080px, JPG or PNG
  • Text limits: Primary text 125 chars (recommended), headline 27 chars, description 30 chars

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How video uploads work

You give Adspirer a video URL and Meta fetches the file from that URL itself. The file is never downloaded and re-uploaded in between, so a 1 GB video is no slower and no more likely to fail than a 20 MB one. create_meta_video_campaign, add_meta_ad, and add_meta_ad_set all work this way. The one requirement that follows from it: the URL must be reachable from the public internet. A Google Drive or Dropbox link shared with “anyone with the link” works. A private link, or one behind a sign-in, does not — Meta can’t open it. If Meta can’t fetch the file, Adspirer falls back to fetching and pushing it itself.
Large videos used to be downloaded in full before being sent on, which is why they returned HTTP 503 or timed out. Fixed August 22, 2026 — if a big video ad failed on you before then, retry it as-is.

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Budget Guidelines

Budgets and bids are in your ad account’s own currency, as a decimal — not cents, and not converted to USD. For a 20/day budget, send 20. Adspirer converts to Meta’s internal unit for you.Descriptions on these fields previously said “cents”, which was wrong. An assistant that followed them sent 2000 for a 20/day budget and got a 100x budget. If you set a Meta budget or bid through Adspirer before August 11, 2026, check the value that actually landed.

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Whole-unit currencies (yen, won, and nine others)

Meta expects budgets in each currency’s smallest unit, and eleven currencies have no smaller unit — the amount is the unit. Adspirer used to apply the two-decimal multiplier to every currency, so on one of these accounts a budget reached Meta 100× larger than you asked for: a ¥20,000 daily budget was sent as ¥2,000,000. Because the display side divided by the same 100, the number read back correctly and the error stayed invisible. Fixed on both sides as of August 18, 2026. What you type is what Meta receives, and budgets, bids, and remaining spend now display with the real conversion and the real symbol — ¥20,000, not $200.
Billing in one of these currencies? Check your live budgets. Any Meta budget or bid you set through Adspirer before August 18, 2026 may be 100× too high. Review them in Adspirer or Meta Ads Manager and correct anything that looks wrong.CLP · COP · CRC · HUF · IDR · ISK · JPY · KRW · PYG · TWD · VNDAccounts billing in USD, EUR, GBP, or any other currency with cents were never affected.
Nothing changes in how you ask. Give the amount in your account’s currency either way — 20000 for a ¥20,000 daily budget — and Adspirer applies whichever multiplier Meta specifies for that currency. Budget validation follows the same rule, so a legitimate budget on a yen or won account is no longer rejected for being “too large”.
  • Minimum: $5/day per ad set (Meta’s requirement)
  • Recommended: $20+/day for meaningful data
  • Testing: Start with $30/day split across 2-3 ad sets to find winners
  • Scaling: Once you find ROAS above 3.0, increase budget 20-30% every 3 days

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Best Use Cases for Meta Ads

  • E-commerce: Visual products (fashion, home goods, beauty) — and with Advantage+ Catalog / dynamic product ads, show the exact SKUs from your feed to the right shopper automatically
  • Demand generation: Reach cold audiences with interest-based targeting
  • Retargeting: Re-engage website visitors and cart abandoners — including catalog retargeting that re-shows the precise product someone viewed (also see Google Display Ads for retargeting across the open web)
  • Video storytelling: Brand awareness campaigns with Reels or Stories
  • Lead generation: On-platform forms (though LinkedIn often performs better for B2B)

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Troubleshooting

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”Ad account not connected” error

Re-authenticate your Meta Business Manager:
Make sure you select the correct ad account during OAuth. If you manage multiple accounts, you may need to reconnect with admin permissions.

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”Asset validation failed” error

Common causes:
  • Image/video URL is private (not publicly accessible)
  • Wrong dimensions (Meta requires minimum 1080x1080px)
  • File too large (30MB for images, 4GB for video)
  • Unsupported format (use JPG/PNG for images, MP4/MOV for video)
Run validation separately to diagnose:

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“Campaign creation failed” error

Most common reason: skipping workflow steps. Meta campaigns require all 6 steps in order. If you jump straight to create_meta_image_campaign without running validate_and_prepare_meta_assets first, it will fail. Adspirer now catches the most common failure causes before they reach Meta and explains them in plain language:
  • Missing pixel on a conversion objective — a conversion-optimized ad set needs a Meta Pixel (or custom conversion). Adspirer flags this up front instead of letting Meta return the cryptic “promoted object fields missing.” Pass a pixel, or pick a non-conversion objective. Use list_meta_pixels to find yours.
  • Carousel cards — each card needs an image, a headline, and a landing-page URL (a carousel-level URL covers cards that don’t set their own). Adspirer validates every card before submitting and accepts the same existing_image_hash its asset discovery returns, so you can build carousels straight from creatives already in your account.
  • Wrong account — if the campaign, ad set, or ad you referenced lives in a different one of your ad accounts, Adspirer names the right account instead of failing deep inside Meta. See Asset handling across ad accounts.
  • “Mobile Targeting Mismatch” on app campaigns — fixed. Adspirer sets the ad set’s OS targeting from your app’s store URL. See App install campaigns.
  • “No payment method is set” on an account that has a card — fixed. The precheck used to read a Meta field that stays empty until the account has actually spent, so it false-blocked brand-new funded accounts on their very first campaign — and pushed the real blocker, usually a missing promotable Page, down the list behind it. It now reads Meta’s HAS_VALID_PAYMENT_METHODS capability, and doesn’t block at all if Meta’s answer comes back incomplete.
If you’re using agent skills, the AI enforces the correct workflow automatically.

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Checking what an update actually applied

Every Meta update tool — campaign, ad set, ad, and the catalog tools — echoes each field it changed together with the value it applied, and asks you to review before moving on. The values are live at that point. Money is rendered in the ad account’s own currency, so an Australian account reads A$2,000.00 and a Japanese one reads ¥20,000 — with the right number of decimals for the currency, and the right conversion behind it. That is the fastest way to catch a budget that landed wrong: read the number back, don’t assume the field name means the value was right. Reading a campaign back tells you the same story. list_meta_campaigns, get_meta_campaign_details, and list_meta_ad_sets render budgets, bids, and remaining spend in the account’s own currency rather than assuming dollars.

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Reading a Meta error Adspirer can’t explain

When Meta rejects something for a reason Adspirer can’t translate, the error now ends with a reference line carrying Meta’s own identifiers — the error code, the subcode, and the fbtrace_id. Quote all three to Meta support. The fbtrace_id identifies your exact failing request in Meta’s logs and is the first thing they ask for; without it there is nothing for them to look up. Every Meta write path returns them, so it doesn’t matter which call failed. An error that Meta sends without identifiers still reads as plainly as it did before — there’s no reference line to add.

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Creative fatigue detection not working

The tool needs at least 14 days of data per ad. If your ads are newer, it can’t detect fatigue yet. Wait until ads have run for 2+ weeks.

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FAQ

No. Meta treats Facebook and Instagram as placement options within the same campaign. When you create a Meta campaign through Adspirer, you choose placements (Feed, Stories, Reels, etc.) that span both platforms. You can’t create Instagram-only campaigns through the API.
No. Adspirer manages campaigns, not creative production. You provide image/video URLs. For AI-generated creatives, use tools like Midjourney, DALL-E, or Runway, then upload to Google Drive/Dropbox and provide the link.
Yes. Create multiple ad sets with different creatives (different image URLs) but the same targeting and budget. After 7 days, use analyze_meta_ad_performance to see which creative wins, then pause the losers and scale the winner.
Meta Ads: Best for demand generation (reaching people who don’t know you exist) and visual products. Interest-based targeting. Lower intent but cheaper clicks.Google Ads: Best for demand capture (reaching people actively searching for solutions). Keyword-based targeting. Higher intent but more expensive clicks.
You build the catalog once in Meta Commerce Manager — or sync it automatically from Shopify, WooCommerce, or another store platform — and Adspirer manages the ads on top of it. Adspirer reads your catalogs and product sets, checks whether your pixel data can support retargeting (validate_catalog_readiness), and creates/optimizes Advantage+ Catalog campaigns. It doesn’t edit the product feed itself. Once the catalog exists, you can run everything else — prospecting, retargeting, product-set testing, per-SKU performance — from your AI assistant.
Adspirer pricing is based on tool calls, not ad spend. Free tier: 15 calls/month. Plus: 49/mofor150calls.Pro:49/mo for 150 calls. Pro: 99/mo for 600 calls. Max: $199/mo for 3,000 calls. A typical Meta campaign creation uses 4-6 tool calls. See full pricing.
Last modified on August 26, 2026