AI Client · ChatGPT Ad Platform · Google Ads 39 tools

Run Google Ads from ChatGPT

Manage Search, Performance Max, Display, and YouTube campaigns inside ChatGPT — 39 Google Ads tools, real CPC data from Keyword Planner, OAuth in two minutes.

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15 tool calls / month free · No credit card · Setup in ~2 minutes

Adspirer is the MCP server that lets ChatGPT manage your Google Ads accounts directly from chat. Connect once via the Connectors UI in ChatGPT (Plus or Pro), and ChatGPT can research keywords with real CPC data from Google Keyword Planner, audit wasted spend, draft Search and Performance Max campaigns, analyze search terms, manage negative keywords, and reallocate budgets across all 39 Google Ads tools. New campaigns are always created paused so you can review before they go live, Adspirer cannot delete existing campaigns or modify budgets without confirmation, and the free tier (15 tool calls / month) is enough to run a full keyword research session and a wasted-spend audit before you decide to upgrade. Setup takes about two minutes through the ChatGPT Connectors UI — paste one URL, click Add, click Connect.

What you can do

39 tools across Google Ads. The eight you'll use most:

Launch Search & PMax campaigns

Build Google Search and Performance Max campaigns from a brief — Adspirer runs keyword research, drafts copy, validates assets, and creates the campaign **paused** so you review before going live.

Research keywords with real CPC

Pull live data from Google Keyword Planner via `research_keywords` — search volume, CPC estimates, and competition level for any seed keyword or business description.

Find wasted spend

Run `analyze_wasted_spend` to surface keywords that have spent your threshold (e.g., $50+) with zero conversions, then pause them or push them to negatives in one prompt.

Audit search terms

Use `analyze_search_terms` to see the actual queries that triggered your ads. The `raw_report` mode returns the literal search strings — perfect for finding negative-keyword opportunities.

Generate ad copy in-spec

`suggest_ad_content` writes headlines (≤30 chars) and descriptions (≤90 chars) that fit Google's exact limits, so RSAs never get rejected for length.

Pause & resume campaigns

Pause campaigns, ad groups, or keywords by name from chat — and resume them later. Adspirer **cannot delete** existing campaigns by design (hard-coded safety).

Tune PMax targeting

Add or remove search themes (up to 50 per asset group) and audience signals (in-market, affinity, custom, user lists) on existing PMax campaigns — without rebuilding from scratch.

Reallocate budget by ROAS

`optimize_budget_allocation` recommends shifts toward your best-ROAS campaigns. Adspirer never raises an existing campaign budget without your explicit confirmation.

Campaign types you can launch

Every Google Ads format Adspirer supports — request one in chat and ChatGPT builds the campaign paused for review.

Search campaigns

Text ads on Google Search results. Highest-intent traffic — people actively searching for your keywords.

Performance Max

AI-driven campaigns running across Search, Display, YouTube, Gmail, Maps, and Discover from one asset group.

Display campaigns

Responsive Display Ads across 2M+ sites and apps. Full control over audiences, topics, placements, and keywords.

YouTube campaigns

Video ads on YouTube In-Feed, In-Stream, and Shorts via the Demand Gen format with YouTube-only channel controls.

Shopping campaigns

Product-feed-driven ads with images, prices, and merchant info — built for e-commerce catalogs.

Demand Gen

Visual, social-style ads across YouTube, Discover, and Gmail — designed to drive demand earlier in the funnel.

Sample prompts

Talk to ChatGPT the way you'd brief a media buyer. ChatGPT will call the right Adspirer tools in sequence — no syntax to memorize.

Google Ads performance audit — Monthly audit that surfaces underperformers and points you at the quick wins.

Google Ads performance audit

Pull my Google Ads performance for the last 30 days. Show spend, conversions, CPA, and ROAS by campaign. Highlight any campaigns with ROAS below 2.0 and tell me which to pause first.

Keyword research with CPC — Real Keyword Planner data with go/no-go recommendations against your CPA target.

Keyword research with CPC

Research keywords for emergency plumbing services in Chicago. Show me search volume, CPC estimates, and competition level. Suggest which keywords to target and which to avoid given a $25 CPA target.

Find wasted spend — Pinpoints non-converting keywords and routes them to pause or negatives.

Find wasted spend

Analyze my Google Ads for wasted spend over the last 30 days. Find keywords that have spent more than $50 with zero conversions. Recommend which to pause and which to add as negative keywords.

Launch a Search campaign — End-to-end Search campaign creation with keyword research and in-spec copy.

Launch a Search campaign

Create a Google Search campaign: - Business: Online pet supply store - Target keywords: organic dog food, natural dog treats, premium pet food - Location: United States - Budget: $40/day - Objective: Website conversions (purchases) Research the keywords first, generate ad copy that fits Google's character limits, then build the campaign — keep it paused.

Tune a PMax campaign — Adjust PMax targeting on a live campaign without rebuilding it.

Tune a PMax campaign

Show me the current search themes and audience signals on my "Adspirer-pmax-03" Performance Max campaign. Add new search themes for: AI ad management, automated advertising, MCP tools for ads. Then search for in-market audiences related to "advertising software" and add the best fit as an audience signal.

Diagnose a CPA spike — Anomaly diagnosis that explains why CPA moved, not just that it did.

Diagnose a CPA spike

My CPA on the "Adspirer-pmax-03" campaign jumped 60% in the last 7 days. Diagnose what changed — search terms, audience signals, asset rotation — and tell me what to fix.

Who this is for

Real workflows from people running Google Ads through ChatGPT.

In-house marketer who already lives in ChatGPT for everything else

Already drafting briefs and emails in ChatGPT. Add the Adspirer connector and ask in the same chat: "research keywords for {our product} in the US, real CPC data, group by intent, then write 10 headlines and 4 descriptions under Google's character limits."

Outcome: Keyword research and ad copy in one ChatGPT session — no Keyword Planner login, no separate copywriting doc, no character-counter fiddling.

Founder running their first Google Search campaign

Brief ChatGPT in plain English ("$40/day, lead-gen for B2B HR software, US-only"). ChatGPT researches keywords with real CPC data, discovers existing assets in your account, validates everything against Google's requirements, and creates the campaign paused — walking you through what to check before launch.

Outcome: Goes from zero to a launch-ready paused campaign without learning Google Ads UI navigation; campaign goes live correctly the first time.

Agency account lead handling weekly client reviews

Switch context between client accounts in chat ("show me ClientA's last 30 days, then ClientB's"). Run the same wasted-spend prompt across each account; ChatGPT memory carries the brand context so reports stay personalized per client.

Outcome: Cuts cross-account weekly reviews from a half-day to about an hour — and the report copy is already written for the client deck.

E-commerce manager scaling Performance Max

Drop product image and video URLs into ChatGPT, ask for a PMax build at $80/day with target ROAS 400%. ChatGPT validates assets meet PMax minimums (5 images, 1 video, 5/5 headlines/descriptions), creates the campaign paused, and adds search themes + an audience signal.

Outcome: PMax setup that takes a media buyer 45-60 minutes in the UI compresses to a 5-message chat; you review and unpause when ready.

Adspirer vs alternatives

For running Google Ads from ChatGPT.

Capability	Adspirer (this page)	DIY MCP server	Legacy SaaS dashboard
Setup time	~2 min (paste URL, OAuth)	2-4 hours (build & host MCP server)	30-60 min onboarding + sales call
Cost — entry tier	Free (15 calls / mo)	Hosting + maintenance	$200-500 / mo minimum
Works inside ChatGPT	Yes — native Connector	Yes (if you build it correctly)	No — external dashboard only
Real CPC keyword data	Yes — Keyword Planner via `research_keywords`	Build Keyword Planner integration	Often blended / 3rd-party estimates
Multi-account	Yes — switch in chat	Manual per-account auth	Yes — but each account billed
Write capability	Search + PMax + Display, paused on create	Whatever you build	Mostly read-only or seat-gated
Asset validation	Built in (`validate_and_prepare_assets`)	Manual	Sometimes
Pricing transparency	Public — $0 / $49 / $99 / $199	Self-hosted	Often quote-only

Pricing

Start free. Upgrade if you outgrow it.

Free Forever

15 / mo

All platforms. ChatGPT & Claude access. No credit card.

Start free →

Plus

$49 / mo

150 / mo

Performance analysis + standard campaigns.

Compare Plus →

Pro

Recommended

$99 / mo

600 / mo

AI optimization, bulk ops, deeper diagnostics.

Compare Pro →

Max

$199 / mo

3,000 / mo

Priority support (24h SLA), custom integrations.

Compare Max →

How it works

From sign-up to your first launched campaign in three steps.

Connect

Paste the Adspirer MCP URL into ChatGPT, complete OAuth in your browser, and link your Google Ads account. About 2 minutes.

Manage

Ask ChatGPT for an audit, launch a new campaign, pause underperformers, or pull a report. Adspirer handles the 39 Google Ads tools behind the scenes.

Scale

Switch between accounts in chat, run the same audit across clients, and let agency SOPs live in your AI assistant — no extra dashboard logins.

Frequently asked questions

About running Google Ads from ChatGPT.

Do I need ChatGPT Plus or Pro for this?

Yes. The Connectors UI that exposes MCP servers to ChatGPT is gated to Plus, Pro, Team, and Enterprise plans. Free ChatGPT users cannot install Adspirer. The cheapest path: ChatGPT Plus monthly + Adspirer's free tier (15 tool calls) — that's enough to run a full keyword research and wasted-spend audit on month one.

Will ChatGPT remember my Google Ads account between chats?

ChatGPT's memory feature carries account context if you have it enabled (e.g., "I primarily run Search campaigns for B2B SaaS in the US"). Every Google Ads workflow in Adspirer also starts by checking your live connection status and pulling current data, so even in a brand-new chat ChatGPT picks up with fresh metrics — no stale state.

Why ChatGPT for Google Ads instead of just using the Google Ads UI?

Google Ads UI is built for full-time PPC managers — most marketers use 10% of it. Asking ChatGPT in plain English ("which keywords spent over $50 last 30 days with zero conversions?") is faster than navigating Reports → Predefined → Campaign details, and the answer comes with a recommended action list, not just a CSV.

Can ChatGPT actually create Google campaigns, or only analyze them?

It can do both. Adspirer exposes write tools — create_search_campaign, create_pmax_campaign, update_campaign_budget, add_negative_keywords, pause_campaign, resume_campaign. Every new campaign is created paused by default so you review before spend starts, and Adspirer cannot delete campaigns at all.

Does Adspirer generate images or videos for Google Ads?

No. Adspirer generates ad copy (headlines and descriptions) via suggest_ad_content, but it does not create images or videos. For PMax, you provide image and video URLs from Google Drive, Dropbox, S3, or any public link, and validate_and_prepare_assets checks them against Google's spec before launch.

Can Adspirer delete or modify my existing campaigns?

Adspirer cannot delete campaigns, ad groups, or keywords — hard-coded safety. It can pause and resume them when you ask, and update budgets, bids, or targeting on your instruction. New campaigns are always created paused so you review before they spend a cent.

What's the minimum budget for Google Ads campaigns?

Search campaigns work from $10/day (Google's practical minimum), but $30+/day is recommended for meaningful data. Performance Max needs at least $20/day because it has to test across multiple channels. Adspirer suggests $40/day split across 3-5 ad groups for new Search campaigns.

How does the campaign-creation workflow work?

Search campaigns require a 6-step sequence: verify connection → research_keywords → discover_existing_assets → suggest_ad_content → validate_and_prepare_assets → create_search_campaign. PMax adds asset upload guidance plus optional add_pmax_search_themes and add_pmax_audience_signal. Skipping steps causes Google's API to reject the campaign — Adspirer enforces the order.

Can I manage multiple Google Ads accounts (MCC) from one chat?

Yes. Connect each ad account through OAuth and Adspirer keeps them separate. Use get_connections_status to list connected accounts and reference them by customer ID or name in your prompts. Adspirer's own workspace, for example, has both Adspirer (9120801776) and Sahaayak Inc (1187072345) connected side-by-side.

How are conversions and search terms surfaced?

Use get_campaign_performance for spend / conversions / CPA / ROAS by campaign, and analyze_search_terms to see the actual queries that triggered your ads. The raw_report mode returns the literal search-term strings — feed those into add_negative_keywords to block wasteful traffic in the next prompt.

Connect ChatGPT to Adspirer

For technical readers — the exact steps. Most users finish this in about 2 minutes. Required: ChatGPT Plus or Pro.

Open ChatGPT Connectors

Open Settings → Connectors in ChatGPT. Connectors are only available on ChatGPT Plus or Pro — the free tier cannot add custom MCP servers.

Add the Adspirer connector

Click Add custom connector and paste:

Name: Adspirer-MCP
MCP Server URL: https://mcp.adspirer.com/mcp
Authentication: OAuth

Accept the "I understand and want to continue" checkbox and click Add. ChatGPT auto-discovers the OAuth scopes — leave Advanced settings alone.

Authenticate and link your ad accounts

Click Connect. Your browser opens Adspirer's OAuth screen — sign in (or create an account) and link the ad accounts you want to manage.

Verify the connection

Back in ChatGPT, start a new chat and ask Check my connected ad platforms. You should see a table listing your linked accounts and their IDs.

Related integrations

Same ChatGPT, different platform — or same Google Ads, different AI client.

ChatGPT × other platforms

Google Ads × other AI clients

Go deeper

ChatGPT setup docs

Full reference for ChatGPT — every option, every edge case.

Open docs →

Google Ads reference

All 39 tools with parameters, return shapes, and examples.

Open docs →

Ready to connect ChatGPT to Google Ads?

Start free — 15 tool calls per month, no credit card. Setup takes about 2 minutes.

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Last updated April 28, 2026.