Ad Library Deep Dive: Facebook Ad Library Search for Competitor Research
Systematically mine a brand's Meta Ads Library — creative angles, hooks, formats, longevity (long-running = winning) — to search competitor patterns and inform your own creative.
Works across your stack
Supported AI platforms
8 supported clients. Connector requirements are shown separately below.
Add the Facebook ad library search skill to your AI client
Set up the Adspirer "Ad Library Deep Dive: Facebook Ad Library Search for Competitor Research" skill for me. If you can run commands: npx adspirer-skills add facebook-ad-library-search If not: fetch https://www.adspirer.com/skills/facebook-ad-library-search.md and follow it. Then read the skill and ask me what you need to get started.
Paste it into Claude, ChatGPT, Cursor, Codex, Gemini, or any agent — it works out how to install itself.
Or install it yourself
npx adspirer-skills add facebook-ad-library-search Writes SKILL.md to .claude/skills/ in the current project. The bundled references, scripts, and assets ship with the ZIP. Download ZIP →
Upload the ZIP in Claude → Settings → Skills. The bundle preserves every reference, script, and asset.
Install the Adspirer plugin first: Cowork tab → Customize (left sidebar) → Plugins → Browse Plugins → search "Adspirer" → Install. Requires Claude Max, Team, or Enterprise. Then upload this ZIP as a skill.
In ChatGPT, open Plugins → Skills → Create → Upload from your computer. ChatGPT scans the skill before making it available. Availability and upload permissions depend on your workspace plan and admin settings.
npx adspirer-skills add facebook-ad-library-search --agent cursor Writes the skill to .cursor/rules/ in the current workspace, so Cursor loads it on every session.
npx adspirer-skills add facebook-ad-library-search --agent codex Appends the skill to AGENTS.md, which Codex reads on every session — so it persists instead of living in one conversation. The append is idempotent; re-running it will not duplicate the block.
npx adspirer-skills add facebook-ad-library-search --agent gemini Appends the skill to .gemini/GEMINI.md, which the Gemini CLI reads on every session. Connect Adspirer as an MCP server first so the live ad-account steps can run.
npx adspirer-skills add facebook-ad-library-search --agent windsurf Writes the skill to .windsurf/rules/ in the current workspace, so Windsurf loads it on every session.
npx adspirer-skills add facebook-ad-library-search --agent other Writes SKILL.md to adspirer-skills/ in the current folder — point any agent at that file. No shell? Fetch the raw file with curl -fsSL https://www.adspirer.com/skills/facebook-ad-library-search.md, which prints the skill instead of installing it.
Starter prompt
Client setup guide →Use the Ad Library Deep Dive skill. I’m working on [campaign or account] and want to understand [goal or problem] for [date range]. Check that Adspirer is connected, start by looking without changing anything, and explain the story in plain language. Show me the evidence and ask before making any live change.Where it helps
When to use the Facebook ad library search skill
A useful map of competitor messages, recurring creative patterns, and original directions your team can test next.
Use case 1
A creative brief needs outside context
The team has run out of angles and wants to see which messages and formats competitors keep in market long enough to matter.
Use case 2
A category is changing quickly
Several new brands have appeared and you need a current view of offers, hooks, formats, and landing destinations.
Use case 3
A pitch needs evidence
An agency wants to show a prospective client where the category is crowded and where there may be useful whitespace.
See it in a campaign
Facebook ad library search examples
The numbers, account, and recommendation will be yours. These show the kind of story the skill helps you work through.
DTC category scan
A supplement brand wants to understand why three competitors keep running founder-story videos and comparison statics.
The skill groups long-running ads into patterns, labels the strength of the evidence, and turns the patterns into original briefs.
B2B competitor review
A software company sees competitors shifting from feature claims toward customer proof.
The skill records what is visible, separates observation from interpretation, and suggests tests without claiming access to competitor results.
Keep reading: Meta Ads setup docs ·Claude ad management ·PPC competitive intelligence
Keep building the workflow
Agent skills related to Facebook ad library search
Competitor Ad Recon
Research a competitor's active advertising: ad-library angles, landing pages (Firecrawl if connected), traffic mix (Similarweb) — synthesize what they're doing and where the gaps are. Facts, not verdicts.
A/B Test Runner
Set up a clean A/B test (one variable, proper split, a decision rule and duration for significance), read it honestly, and call the winner only when the data supports it.
Ad Copy Writing Room: Platform-Correct Ad Copywriting
Clarifies copy editing vs copy writing up front: this is a true copywriting job, not a copy-edit pass. Produces platform-correct ad copy variations (headlines, primary text, CTAs) for Meta, Google RSA, and LinkedIn, grounded in a real offer and audience, with angle rationale — including Chinese writing to copy and paste or Japanese writing copy and paste for non-English markets.
Before you install
Frequently asked questions
What is the Facebook ad library search skill?
It is an Agent Skill — a folder of instructions your AI assistant loads when you ask it to do this job. It follows the open Agent Skills specification, so the same package works across different assistants. Systematically mine a brand's Meta Ads Library — creative angles, hooks, formats, longevity (long-running = winning) — to search competitor patterns and inform your own creative. Unlike a prompt you paste in, the skill carries its own procedure, checks, and stop conditions, so the assistant works the same way every time you run it.
Which AI assistants can run it?
Claude, Claude Code, Claude Cowork, ChatGPT, Codex, Cursor, Gemini and Windsurf. Download the ZIP and upload it in assistants that accept skill folders, or point the assistant at the raw SKILL.md file. The install card above has the exact step for each one.
What do I need to connect before I run it?
Adspirer is required, because the skill reads live account data rather than guessing. The skill confirms the connection before it touches a real account, and tells you plainly if something is missing.
Do I need an Adspirer account, and is there a free tier?
The skill itself is free to download and MIT-licensed. To let it read or change real ad accounts you need Adspirer connected: the free tier includes 15 tool calls a month, Plus is $49/mo for 150, Pro is $99/mo for 600, and Max is $199/mo for 3,000. You can install the skill and read what it does before signing up for anything.
Can it change my campaigns without asking?
No. Any new campaign Adspirer creates is created paused, enabling a paused or live campaign needs your confirmation, and destructive actions are gated behind an explicit confirmation flag. Spend, publishing, and live changes wait for your approval every time — installing a skill or a connector is not itself approval to act.
How do I get the best results from it?
Give it the specifics it asks for up front — the account or campaign, the date range, the goal, and what "good" looks like for this business. Let the first pass run read-only so you can check the evidence before anything changes. The starter prompt above is a working template; edit the bracketed parts and paste it in.
How is this different from just asking the assistant directly?
A plain prompt gets you a plausible answer from whatever the model already knows. This skill makes the assistant pull real numbers from your ad accounts, follow a fixed procedure, show its evidence, and stop at the points where a person should decide. That is the difference between a confident guess and a facebook ad library search you can act on.
Ready to run it against real campaigns? Connect Google, Meta, Amazon, LinkedIn, TikTok, or ChatGPT Ads to your assistant on the free tier — nothing spends or publishes without your approval. Create a free Adspirer account →