The Retargeting Stack
Tier retargeting audiences against real list sizes, sequence the message per tier, and suppress converters deliberately.
Works across your stack
Supported AI platforms
8 supported clients. Connector requirements are shown separately below.
Add the Google retargeting ads skill to your AI client
Set up the Adspirer "The Retargeting Stack" skill for me. If you can run commands: npx adspirer-skills add google-retargeting-ads If not: fetch https://www.adspirer.com/skills/google-retargeting-ads.md and follow it. Then read the skill and ask me what you need to get started.
Paste it into Claude, ChatGPT, Cursor, Codex, Gemini, or any agent — it works out how to install itself.
Or install it yourself
npx adspirer-skills add google-retargeting-ads Writes SKILL.md to .claude/skills/ in the current project. The bundled references, scripts, and assets ship with the ZIP. Download ZIP →
Upload the ZIP in Claude → Settings → Skills. The bundle preserves every reference, script, and asset.
Install the Adspirer plugin first: Cowork tab → Customize (left sidebar) → Plugins → Browse Plugins → search "Adspirer" → Install. Requires Claude Max, Team, or Enterprise. Then upload this ZIP as a skill.
In ChatGPT, open Plugins → Skills → Create → Upload from your computer. ChatGPT scans the skill before making it available. Availability and upload permissions depend on your workspace plan and admin settings.
npx adspirer-skills add google-retargeting-ads --agent cursor Writes the skill to .cursor/rules/ in the current workspace, so Cursor loads it on every session.
npx adspirer-skills add google-retargeting-ads --agent codex Appends the skill to AGENTS.md, which Codex reads on every session — so it persists instead of living in one conversation. The append is idempotent; re-running it will not duplicate the block.
npx adspirer-skills add google-retargeting-ads --agent gemini Appends the skill to .gemini/GEMINI.md, which the Gemini CLI reads on every session. Connect Adspirer as an MCP server first so the live ad-account steps can run.
npx adspirer-skills add google-retargeting-ads --agent windsurf Writes the skill to .windsurf/rules/ in the current workspace, so Windsurf loads it on every session.
npx adspirer-skills add google-retargeting-ads --agent other Writes SKILL.md to adspirer-skills/ in the current folder — point any agent at that file. No shell? Fetch the raw file with curl -fsSL https://www.adspirer.com/skills/google-retargeting-ads.md, which prints the skill instead of installing it.
Starter prompt
Client setup guide →Use The Retargeting Stack skill. I’m working on [campaign or account] and want to understand [goal or problem] for [date range]. Check that Adspirer is connected, start by looking without changing anything, and explain the story in plain language. Show me the evidence and ask before making any live change.Where it helps
When to use the Google retargeting ads skill
Tiered audiences sized to real list volume, with sequenced messaging, mutual exclusions, and a deliberate suppression window.
Use case 1
One catch-all audience is doing everything
Different funnel stages are receiving identical messaging and competing in the same auction.
Use case 2
Converters are still being served ads
Suppression was never set deliberately, and the window differs a lot by what is being sold.
Use case 3
Frequency is climbing
Overlapping audiences are bidding against each other and inflating exposure.
See it in a campaign
Google retargeting ads examples
The numbers, account, and recommendation will be yours. These show the kind of story the skill helps you work through.
Cart abandoners split out
A retailer has enough volume to separate high-intent visitors from general traffic.
The skill builds exclusive tiers, assigns a distinct argument to each, and weights budget toward the real drop-off.
Tier too thin to serve
One proposed stage has too few people to exit learning.
The skill merges it and explains the tradeoff rather than launching an audience that will not spend.
Keep reading: Meta Ads setup docs ·Claude ad management ·Natural-language campaign setup
Keep building the workflow
Agent skills related to Google retargeting ads
Meta Full-Funnel Launcher
Turn a brief and assets into a complete Meta prospecting to retargeting to conversion structure — built paused, pixel/CAPI verified, checked against the approved plan, launched only on explicit go. Optional Canva resize leg.
Performance Max Launcher
Build a Performance Max campaign paused, check it against the live account, and hand the launch decision back to the user.
Google App Campaign
Check the conversion event and asset coverage first, then build an App campaign paused with bidding matched to real event volume.
Before you install
Frequently asked questions
What is the Google retargeting ads skill?
It is an Agent Skill — a folder of instructions your AI assistant loads when you ask it to do this job. It follows the open Agent Skills specification, so the same package works across different assistants. Tier retargeting audiences against real list sizes, sequence the message per tier, and suppress converters deliberately. Unlike a prompt you paste in, the skill carries its own procedure, checks, and stop conditions, so the assistant works the same way every time you run it.
Which AI assistants can run it?
Claude, Claude Code, Claude Cowork, ChatGPT, Codex, Cursor, Gemini and Windsurf. Download the ZIP and upload it in assistants that accept skill folders, or point the assistant at the raw SKILL.md file. The install card above has the exact step for each one.
What do I need to connect before I run it?
Adspirer is required, because the skill reads live account data rather than guessing. Google Analytics 4 is optional and only add value when the job calls for them. The skill confirms the connection before it touches a real account, and tells you plainly if something is missing.
Do I need an Adspirer account, and is there a free tier?
The skill itself is free to download and MIT-licensed. To let it read or change real ad accounts you need Adspirer connected: the free tier includes 15 tool calls a month, Plus is $49/mo for 150, Pro is $99/mo for 600, and Max is $199/mo for 3,000. You can install the skill and read what it does before signing up for anything.
Can it change my campaigns without asking?
No. Any new campaign Adspirer creates is created paused, enabling a paused or live campaign needs your confirmation, and destructive actions are gated behind an explicit confirmation flag. Spend, publishing, and live changes wait for your approval every time — installing a skill or a connector is not itself approval to act.
How do I get the best results from it?
Give it the specifics it asks for up front — the account or campaign, the date range, the goal, and what "good" looks like for this business. Let the first pass run read-only so you can check the evidence before anything changes. The starter prompt above is a working template; edit the bracketed parts and paste it in.
How is this different from just asking the assistant directly?
A plain prompt gets you a plausible answer from whatever the model already knows. This skill makes the assistant pull real numbers from your ad accounts, follow a fixed procedure, show its evidence, and stop at the points where a person should decide. That is the difference between a confident guess and a google retargeting ads you can act on.
Ready to run it against real campaigns? Connect Google, Meta, Amazon, LinkedIn, TikTok, or ChatGPT Ads to your assistant on the free tier — nothing spends or publishes without your approval. Create a free Adspirer account →