UGC-Style Video Ads for Meta, TikTok, and Reels
Produce UGC-style video ads via Pika + HeyGen — script, avatar/voice, cut to Meta video ads specs and TikTok/Reels dimensions — that feel native, not polished-ad.
Works across your stack
Supported AI platforms
8 supported clients. Connector requirements are shown separately below.
Add the UGC ads skill to your AI client
Set up the Adspirer "UGC-Style Video Ads for Meta, TikTok, and Reels" skill for me. If you can run commands: npx adspirer-skills add ugc-ads If not: fetch https://www.adspirer.com/skills/ugc-ads.md and follow it. Then read the skill and ask me what you need to get started.
Paste it into Claude, ChatGPT, Cursor, Codex, Gemini, or any agent — it works out how to install itself.
Or install it yourself
npx adspirer-skills add ugc-ads Writes SKILL.md to .claude/skills/ in the current project. The bundled references, scripts, and assets ship with the ZIP. Download ZIP →
Upload the ZIP in Claude → Settings → Skills. The bundle preserves every reference, script, and asset.
Install the Adspirer plugin first: Cowork tab → Customize (left sidebar) → Plugins → Browse Plugins → search "Adspirer" → Install. Requires Claude Max, Team, or Enterprise. Then upload this ZIP as a skill.
In ChatGPT, open Plugins → Skills → Create → Upload from your computer. ChatGPT scans the skill before making it available. Availability and upload permissions depend on your workspace plan and admin settings.
npx adspirer-skills add ugc-ads --agent cursor Writes the skill to .cursor/rules/ in the current workspace, so Cursor loads it on every session.
npx adspirer-skills add ugc-ads --agent codex Appends the skill to AGENTS.md, which Codex reads on every session — so it persists instead of living in one conversation. The append is idempotent; re-running it will not duplicate the block.
npx adspirer-skills add ugc-ads --agent gemini Appends the skill to .gemini/GEMINI.md, which the Gemini CLI reads on every session. Connect Adspirer as an MCP server first so the live ad-account steps can run.
npx adspirer-skills add ugc-ads --agent windsurf Writes the skill to .windsurf/rules/ in the current workspace, so Windsurf loads it on every session.
npx adspirer-skills add ugc-ads --agent other Writes SKILL.md to adspirer-skills/ in the current folder — point any agent at that file. No shell? Fetch the raw file with curl -fsSL https://www.adspirer.com/skills/ugc-ads.md, which prints the skill instead of installing it.
Starter prompt
Client setup guide →Use the UGC-Style Video Ads for Meta, TikTok, and Reels skill. I’m working on [campaign or account] and want to understand [goal or problem] for [date range]. Check that HeyGen and Pika and Adspirer are connected, start by looking without changing anything, and explain the story in plain language. Show me the evidence and ask before making any live change.Where it helps
When to use the UGC ads skill
A creator-ready set of UGC-style concepts and scripts, plus production guidance and a review step before launch.
Use case 1
A static winner needs a video version
The message is working, and the team wants to translate it into a native-feeling short-form story rather than add motion for its own sake.
Use case 2
A creator needs a usable brief
The offer and audience are clear, but the creator needs hooks, beats, proof, cutaways, and a CTA they can actually produce.
Use case 3
AI video production needs guardrails
HeyGen, Pika, or another generator can create assets, but the concept, avatar fit, claims, aspect ratio, and approval flow need human direction.
See it in a campaign
UGC ads examples
The numbers, account, and recommendation will be yours. These show the kind of story the skill helps you work through.
From static to Reels
A skincare before-and-after static has a strong click-through rate and the team wants three 25-second vertical concepts.
The skill preserves the proven promise, writes distinct hooks and visual beats, and coordinates production without publishing the ads.
B2B creator-style demo
A software company wants a founder-style video that shows a real workflow instead of a polished brand commercial.
The skill builds the script around the product moment, plans screen and presenter cutaways, and produces a review gate before upload.
Keep reading: TikTok Ads setup docs ·Claude ad management ·Meta ad specs guide
Keep building the workflow
Agent skills related to UGC ads
Creative Brief Generator
Turn positioning and account history into a brief with distinct angles, real hooks, and the platform limits that stop work bouncing at review.
Ad Copy Writing Room: Platform-Correct Ad Copywriting
Clarifies copy editing vs copy writing up front: this is a true copywriting job, not a copy-edit pass. Produces platform-correct ad copy variations (headlines, primary text, CTAs) for Meta, Google RSA, and LinkedIn, grounded in a real offer and audience, with angle rationale — including Chinese writing to copy and paste or Japanese writing copy and paste for non-English markets.
Creative Resize Matrix
Read the placements a campaign really serves, then compose the master into each required ratio with safe areas and file limits checked.
Before you install
Frequently asked questions
What is the UGC ads skill?
It is an Agent Skill — a folder of instructions your AI assistant loads when you ask it to do this job. It follows the open Agent Skills specification, so the same package works across different assistants. Produce UGC-style video ads via Pika + HeyGen — script, avatar/voice, cut to Meta video ads specs and TikTok/Reels dimensions — that feel native, not polished-ad. Unlike a prompt you paste in, the skill carries its own procedure, checks, and stop conditions, so the assistant works the same way every time you run it.
Which AI assistants can run it?
Claude, Claude Code, Claude Cowork, ChatGPT, Codex, Cursor, Gemini and Windsurf. Download the ZIP and upload it in assistants that accept skill folders, or point the assistant at the raw SKILL.md file. The install card above has the exact step for each one.
What do I need to connect before I run it?
HeyGen, Pika and Adspirer are required, because the skill reads live account data rather than guessing. The skill confirms the connection before it touches a real account, and tells you plainly if something is missing.
Do I need an Adspirer account, and is there a free tier?
The skill itself is free to download and MIT-licensed. To let it read or change real ad accounts you need Adspirer connected: the free tier includes 15 tool calls a month, Plus is $49/mo for 150, Pro is $99/mo for 600, and Max is $199/mo for 3,000. You can install the skill and read what it does before signing up for anything.
Can it change my campaigns without asking?
No. Any new campaign Adspirer creates is created paused, enabling a paused or live campaign needs your confirmation, and destructive actions are gated behind an explicit confirmation flag. Spend, publishing, and live changes wait for your approval every time — installing a skill or a connector is not itself approval to act.
How do I get the best results from it?
Give it the specifics it asks for up front — the account or campaign, the date range, the goal, and what "good" looks like for this business. Let the first pass run read-only so you can check the evidence before anything changes. The starter prompt above is a working template; edit the bracketed parts and paste it in.
How is this different from just asking the assistant directly?
A plain prompt gets you a plausible answer from whatever the model already knows. This skill makes the assistant pull real numbers from your ad accounts, follow a fixed procedure, show its evidence, and stop at the points where a person should decide. That is the difference between a confident guess and a ugc ads you can act on.
Ready to run it against real campaigns? Connect Google, Meta, Amazon, LinkedIn, TikTok, or ChatGPT Ads to your assistant on the free tier — nothing spends or publishes without your approval. Create a free Adspirer account →