The florist, plumber, and agency workflows below are illustrative use cases, not customer testimonials or measured Hermes results. They describe ways to use the published Adspirer integration; they do not claim these businesses have deployed it or achieved a particular outcome.
What we built
Adspirer provides a company-maintained Hermes plugin with fourteen paid-media workflow skills and a connection to its hosted MCP service. The skills cover campaign planning, creation, optimization, creative work, and performance review across Google Ads, Meta Ads, Amazon Ads, LinkedIn Ads, TikTok Ads, and ChatGPT Ads. The plugin is listed in the Hermes plugin catalog. A separate direct MCP catalog submission has been opened; it is a distinct review process. See the company repository for current installation instructions and requirements.A neighborhood florist plans a local campaign
Illustrative use case: a neighborhood florist knows its customers but has little time to learn advertising. With Hermes and Adspirer, the owners can work toward a local campaign plan: research relevant keywords, draft ads, review the delivery area and budget, then approve creation before a separate launch decision. The owners spend their day arranging flowers, serving walk-ins, and organizing deliveries. They want more local orders, but an advertising dashboard does not tell them which decisions matter first. The useful starting point is their business context: delivery radius, profitable products, seasonal demand, order capacity, landing page, and a budget they can afford. The assistant should ask for missing details and check how orders are measured before proposing a launch.Plan a local florist campaign with clear approval steps.
A local service owner’s personal growth assistant
Illustrative use case: a plumbing business owner spends the day on customer jobs. A proposed Hermes schedule uses Adspirer to prepare a short advertising brief with spend, tracked leads, unusual changes, and one recommended next action. The owner keeps control of campaign edits and budgets. More leads are not always the right goal. The business may want jobs in a particular neighborhood, higher-value work, or fewer calls when its calendar is full. The owner’s knowledge should guide recommendations.Design a recurring advertising brief for a local service business.
A small agency prioritizes client work
Illustrative use case: a small agency asks Hermes and Adspirer to review connected client accounts and prepare a prioritized worklist. Reports keep account identities, currencies, and reporting periods separate, and proposed campaign changes go to the operator for review. The practical benefit is a clear queue of decisions: which account needs investigation, which campaign has insufficient evidence, and which change is worth proposing. A shared report must not accidentally mix one client’s campaign data or budget with another’s.Prepare a cross-client advertising worklist without modifying campaigns.
Start with a read-only check
Follow the Hermes plugin installation guide, complete authorization, and connect your advertising accounts in Adspirer Connections. The plugin currently requires Node.js 20.18.1 or newer and npm/npx for its OAuth bridge. Ask for connected accounts and a small performance report before attempting campaign creation. Verify that the returned accounts and dates match what you intended.The plugin’s skills instruct the assistant to seek approval for spending changes, create campaigns paused, and read back changes. These instructions are not a technical guarantee against unwanted actions. The direct MCP connection does not automatically include those skills. Review tool access and proposed actions before execution.