Plans Comparison
| Pro | Max | Enterprise | Enterprise Plus | |
|---|---|---|---|---|
| Monthly | $99/mo | $199/mo | $999/mo | $2,999/mo |
| Annual | $999/yr | $2,000/yr | $10,188/yr | $30,588/yr |
| Tool Calls | 600 | 3,000 | 15,000 | 60,000 |
| Cost per Call | $0.165 | $0.066 | $0.067 | $0.050 |
| Seats | 1 | 1 | 5 (minimum) | Unlimited |
| Ad Accounts | 1 | 2 | Up to 50 | Up to 200 |
| Tool Call Pooling | — | — | Shared across all seats | Shared across all seats |
| Data Retention | 90 days | 90 days | 90 days (expandable) | Custom |
| Overage Rate | — | — | $0.05/call | $0.04/call |
| Support | Standard | Standard | Dedicated Slack (24hr SLA) | Dedicated CSM (4hr SLA) |
| Onboarding | Self-serve | Self-serve | Guided onboarding | Custom onboarding |
| Custom Integrations | — | — | — | GA4, GCS, X, Pinterest, and more |
Why Enterprise?
The Difference Between Max and Enterprise
On Pro and Max, you’re an individual marketer managing your own campaigns. One seat, one or two ad accounts, your own tool call allocation. On Enterprise, you’re a team. Here’s what changes:Pooled Tool Calls
Multi-Seat Access
Scale Ad Accounts
Dedicated Support
Why Ad Accounts Are a Pricing Dimension
Each connected ad account requires Adspirer to:- Sync campaign data — structures, ad groups, keywords, audiences, creatives
- Pull performance metrics — at a granular level (ad-level, keyword-level, placement-level)
- Persist 90 days of history — so the agent has context for trend analysis and optimization recommendations
- Refresh continuously — keeping data current as campaigns run
How Tool Calls Work at Enterprise Scale
Tool calls work identically to standard plans — every tool invocation counts as 1 call. The difference is pooling: Enterprise tool calls are shared across all seats in your organization.Cost Per Call by Tier
| Tier | Tool Calls | Cost/Call | Savings vs Pro |
|---|---|---|---|
| Pro | 600 | $0.165 | — |
| Max | 3,000 | $0.066 | 60% |
| Enterprise | 15,000 | $0.067 | 59% |
| Enterprise Plus | 60,000 | $0.050 | 70% |
A Day in the Life: How a Media Planner Uses 200+ Tool Calls
A media planner managing a few active client accounts will hit 200+ tool calls per day. Here’s what a typical day looks like:| Time | Activity | Tool Calls | What’s Happening |
|---|---|---|---|
| 9:00 AM | Morning performance review | 30–40 | Pull yesterday’s metrics across Google + Meta + LinkedIn → drill into each campaign → check ad group/ad set performance → flag anomalies → compare to prior day/week |
| 10:00 AM | Search term & keyword management | 20–30 | Analyze search term reports → add negative keywords → discover new keyword opportunities → adjust match types → review Quality Scores → check bid positions |
| 11:00 AM | Campaign build for new client brief | 30–50 | Research keywords → explore Meta audiences → browse LinkedIn targeting → iterate on targeting combinations → validate assets → create campaigns across platforms → add extensions → review and adjust |
| 1:00 PM | Optimization sprint | 25–35 | Wasted spend analysis per platform → pause underperformers → reallocate budget across campaigns → adjust bid strategies → verify changes took effect |
| 2:30 PM | Creative & audience analysis | 20–30 | Check creative fatigue across Meta ads → compare audience segment performance → review demographic breakdowns → A/B variant analysis → placement performance review |
| 3:30 PM | Client reporting | 25–35 | Cross-platform performance pull → per-campaign deep dive → trend analysis across date ranges → budget pacing check → ROAS/CPA projections → compile insights |
| 4:30 PM | Ad hoc requests & follow-ups | 15–25 | ”What’s the CTR on that new ad group?” → “Compare it to the control” → “Show me top 5 keywords by conversion rate” → “What did we spend on LinkedIn last week?” |
| Total | 165–245 |
Monthly Usage: Per Planner and Per Team
| Daily | Weekly (5 days) | Monthly (22 days) | |
|---|---|---|---|
| Per planner | ~200 | ~1,000 | ~4,400 |
| Team of 5 | ~1,000 | ~5,000 | ~22,000 |
| Team of 10 | ~2,000 | ~10,000 | ~44,000 |
| Team of 20 | ~4,000 | ~20,000 | ~88,000 |
| Team of 50 | ~10,000 | ~50,000 | ~220,000 |
Which Tier Fits Your Team
| Team Size | Monthly Calls | Recommended Tier | Monthly Cost |
|---|---|---|---|
| 1 planner | ~4,400 | Enterprise | $999 |
| 3 planners | ~13,200 | Enterprise | $999 |
| 5 planners | ~22,000 | Enterprise Plus | $2,999 |
| 10 planners | ~44,000 | Enterprise Plus | $2,999 + overage |
| 20+ planners | ~88,000+ | Enterprise Plus + custom | Contact us |
Enterprise Plus: Custom Integrations
Enterprise Plus includes integrations beyond the four core ad platforms:| Integration | What It Enables |
|---|---|
| Google Analytics 4 (GA4) | Pull website conversion data, audience insights, and attribution directly into campaign analysis. Correlate ad spend with on-site behavior. |
| Google Cloud Storage (GCS) | Export campaign reports, performance snapshots, and audit logs to your own cloud storage for archival, BI tools, or compliance. |
| X (Twitter) Ads | Manage X ad campaigns alongside Google, Meta, LinkedIn, and TikTok — same AI interface, same tool call model. |
| Pinterest Ads | Create and manage Pinterest campaigns for e-commerce, retail, and CPG clients. |
| Additional Platforms | New platforms added based on Enterprise Plus client demand. Your team has input on the roadmap. |
Agency Use Case: End-to-End Campaign Lifecycle
Here’s how a large agency (50+ clients, 10+ media planners) uses Adspirer Enterprise across the full campaign lifecycle:Phase 1: Media Planning & Goal Setting
The strategy team defines client objectives and KPIs. Before a single ad is created, Adspirer provides the data foundation.| Task | Tool Calls | Who |
|---|---|---|
| Pull historical performance (Google) — account overview → campaign breakdown → ad group drill-down → keyword analysis → device/geo/time segments | 20–30 | Strategy Lead |
| Pull historical performance (Meta) — campaign metrics → ad set breakdown → audience segments → placement analysis → creative performance | 20–30 | Strategy Lead |
| Audit conversion tracking — pixel health, CAPI status, attribution windows, cross-platform discrepancies | 10–15 | Strategy Lead |
| Keyword & market research — seed keywords → expand variations → analyze CPCs → competitor terms → opportunity sizing | 15–25 | Strategy Lead |
| Search term deep-dive — review all terms → identify waste → find new opportunities → match type analysis | 15–20 | Strategy Lead |
| Trend analysis — compare periods, seasonality, day-of-week patterns, budget pacing review | 10–15 | Strategy Lead |
| Subtotal | 90–135 |
Phase 2: Campaign Planning & Build
Media planners translate strategy into campaign structures. Each planner works on their assigned client and platform.| Task | Tool Calls | Who |
|---|---|---|
| Keyword research — seed terms → expand → refine → analyze CPCs → group by theme → finalize lists | 20–30 | Media Planner |
| Meta audience exploration — browse interests → layer demographics → size audiences → test combinations → iterate | 15–25 | Media Planner |
| LinkedIn targeting research — job titles → industries → company sizes → seniority → skills → audience forecasts | 15–20 | Media Planner |
| Asset validation & preparation — upload creatives, validate specs per platform, preview, adjust | 10–15 | Media Planner |
| Campaign creation (Google) — Search + PMax + extensions (sitelinks, callouts, snippets) + bid strategy config | 15–25 | Media Planner |
| Campaign creation (Meta) — image/video campaigns + ad sets + audience assignment + placement config | 15–20 | Media Planner |
| Campaign creation (LinkedIn) — lead gen + targeting assignment + form config + budget | 10–15 | Media Planner |
| Review, QA, and iteration — verify settings, compare to brief, adjust targeting/budgets, re-validate | 15–25 | Media Planner |
| Subtotal | 115–175 |
Phase 3: Campaign Execution & Monitoring
Once campaigns are live, the operations team monitors performance daily and makes adjustments weekly.| Task | Tool Calls | Who | Frequency |
|---|---|---|---|
| Daily performance review — pull metrics, drill into every campaign, check ad groups, compare to yesterday/last week, flag anomalies | 30–40 | Ops Manager | Daily |
| Search term analysis & keyword management — review terms, add negatives, discover opportunities, adjust bids, check Quality Scores | 20–30 | Media Planner | 2–3×/week |
| Wasted spend deep-dive — per platform, per campaign, placement-level, audience segment review | 15–25 | Ops Manager | Weekly |
| Creative & audience optimization — fatigue detection, variant comparison, demographic performance, placement analysis | 20–30 | Media Planner | Weekly |
| Budget reallocation — ROAS by campaign, model scenarios, reallocate, verify pacing | 15–20 | Media Planner | Weekly |
| Ad hoc queries & client requests — quick pulls, comparisons, one-off analysis | 15–25 | Media Planner | Daily |
| Subtotal (per client/day) | ~100–150 |
Phase 4: Post-Campaign Analysis & Reporting
At the end of a flight or month, the analyst team pulls comprehensive performance data for client reporting.| Task | Tool Calls | Who |
|---|---|---|
| Cross-platform performance pull — Google, Meta, LinkedIn, TikTok with drill-downs per campaign | 20–30 | Analyst |
| Deep-dive per campaign — ad group/ad set metrics, keyword-level data, trend analysis across date ranges | 30–50 | Analyst |
| Audience insights — demographic breakdown, geographic performance, device splits, placement analysis | 15–25 | Analyst |
| Search term review — full term analysis, match type performance, negative keyword audit, opportunity sizing | 15–20 | Analyst |
| Budget & ROAS modeling — projections, scenario modeling, reallocation recommendations, pacing analysis | 15–25 | Analyst |
| Creative performance audit — fatigue detection, variant comparison, copy analysis, asset performance | 10–20 | Analyst |
| Competitive benchmarking, wasted spend audit, final recommendations | 10–15 | Analyst |
| Subtotal | 115–185 |
Full Lifecycle Summary
| Phase | Calls per Client | Frequency | Team Members Involved |
|---|---|---|---|
| Media Planning & Goal Setting | 90–135 | Per campaign launch (1–2 days) | Strategy Lead |
| Campaign Planning & Build | 115–175 | Per campaign launch (2–3 days) | Media Planner |
| Execution & Monitoring | 100–150/day | Ongoing (daily) | Ops Manager, Media Planner |
| Post-Campaign Analysis | 115–185 | Monthly / end of flight (1–2 days) | Analyst |
What This Means Per Planner
A single planner managing active campaigns hits ~200 tool calls per day. That’s ~4,400 calls per month per planner (22 working days).| Team Size | Planners | Monthly Calls | Tier | Monthly Cost |
|---|---|---|---|---|
| Solo | 1 | ~4,400 | Enterprise | $999 |
| Small agency | 3 | ~13,200 | Enterprise | $999 |
| Mid agency | 5 | ~22,000 | Enterprise Plus | $2,999 |
| Large agency | 10 | ~44,000 | Enterprise Plus | $2,999 + overage |
| Holding company | 20+ | ~88,000+ | Enterprise Plus + custom | Contact us |
How Seats Work
Each seat is an individual user with their own:- Adspirer login and OAuth connection
- Connected ad accounts (their assigned clients)
- AI client of choice (ChatGPT, Claude, Cursor, etc.)
| Plan | Seats | Tool Call Model |
|---|---|---|
| Pro | 1 | Individual |
| Max | 1 | Individual |
| Enterprise | 5 (minimum) | Pooled across org |
| Enterprise Plus | Unlimited | Pooled across org |
Data Retention
All plans sync and persist the last 90 days of campaign data per connected ad account. This includes:- Campaign structures and settings
- Ad group and ad-level performance
- Keyword-level metrics (Google)
- Audience insights and demographic breakdowns
- Search term reports
- Creative performance data
Getting Started
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POC on Pro or Max
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FAQ
Can we start with a POC before committing to Enterprise?
Can we start with a POC before committing to Enterprise?
How does tool call pooling work?
How does tool call pooling work?
What happens if we exceed our tool call limit?
What happens if we exceed our tool call limit?
Can different planners work on different accounts simultaneously?
Can different planners work on different accounts simultaneously?
Do you support SSO/SAML?
Do you support SSO/SAML?
What ad platforms are supported?
What ad platforms are supported?
Is there a minimum contract length?
Is there a minimum contract length?
Can we get a custom plan beyond Enterprise Plus?
Can we get a custom plan beyond Enterprise Plus?

