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Adspirer pricing is based on tool calls, not ad spend. A tool call is a task your AI assistant performs for you — anything from a one-line question to a full multi-platform campaign launch.

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What’s a Tool Call?

Think of a tool call as a task, on a complexity spectrum. The same plan covers tasks at every level — you just use more calls when the task is bigger.
Why tasks vary so much: A single sentence to your AI can trigger anywhere from one tool call to forty, depending on what you ask for. The Pro plan (600 calls/month) is sized to handle real production work — typically 50–60 medium tasks or a smaller number of complex multi-platform launches.

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Plans

Plus plan includes pay-as-you-go overage. After your 150 included calls, you can keep using tools at 0.50peradditionalcall,cappedat0.50 per additional call, capped at 50/month in overage charges. Overage billing is auto-enabled for Plus subscribers — you can disable it anytime from your billing page.

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Active Accounts Per Platform

The number of ad accounts you can have active (used by the agent) on each platform depends on your plan and billing interval. You can connect unlimited accounts on any plan — this is about how many can be active simultaneously. The cap is per platform — a Plus annual customer can activate up to 5 Google Ads accounts and 5 Meta accounts and 5 LinkedIn accounts and 5 TikTok accounts at the same time. See Multi-Account for how the agent fans out tool calls across active accounts.
If you downgrade and end up over the cap, Adspirer demotes excess accounts to inactive automatically (most-recently-synced kept; primary-set accounts kept first). Reconnecting or activating different accounts is a one-click operation in the Manage Accounts modal.
See full pricing details.
Managing a team or multiple clients? See Enterprise Plans for pooled tool calls, multi-seat access, and up to 200 ad accounts.

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Annual Plans — Pooled Tool Call Quota

Annual subscribers get a single yearly pool instead of per-month caps. There are no monthly resets — use your calls whenever you need them.
The annual perk: Monthly plans reset every 30 days — if you hit your cap mid-month, tools stop. Annual plans give you one large pool for the whole year. Spend calls heavily during a campaign launch, coast during slow periods — no monthly wall to hit.
How the annual pool works:
  • Your pool renews on your subscription anniversary date (not monthly).
  • Unused calls do not roll over to the next year.
  • The quota counter in your account shows calls remaining for the current year.
  • Max annual (50,000) is intentionally higher than 12× monthly (36,000) — the annual plan is the upgrade incentive for high-volume periods.
  • Annual subscribers never hit overage charges; the yearly pool is their total budget for the year.

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Performance Data & Historical Lookback

How up-to-date your campaign data is depends on your plan.

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Free Plan — One-Time Data Sync

When you first connect an ad account on the Free plan, Adspirer pulls a one-time snapshot of your last 90 days of campaign performance. That snapshot is used for analysis, keyword research, and wasted-spend detection. The data is not refreshed after signup. If you return a month later, your performance data will be a month stale. Tools like get_campaign_performance and analyze_wasted_spend will reflect the state of your account at the time you signed up, not today. To work with current data, you need to upgrade to Plus or above.

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Plus, Pro & Max — Ongoing Background Sync

Paid plans run regular background metric collection — Adspirer syncs campaign structures, keywords, performance metrics, and budget data from your connected ad accounts automatically. When you ask “what’s my ROAS this week?” you get current data, not a stale snapshot. Sync frequency varies by platform:
If you’re on the Free plan and your data feels outdated, upgrading to Plus immediately triggers a fresh sync. You’ll have current data within minutes of upgrading.
Google Ads sync cadence: Google Ads background collection runs 3 times per week rather than daily. This is due to Google Ads API rate limits and reliability constraints that affect background collection jobs. For on-demand live data, use tools like get_campaign_performance directly — those always pull fresh data from the API in real time, regardless of sync schedule.

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Which Plan Do I Need?

Use this guide based on your situation:
The more platforms you manage and the more campaigns you run, the more tool calls you’ll use. Multi-platform users burn through calls faster because each platform query is a separate tool call.

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How Tool Calls Work

Each tool invocation counts as 1 call, regardless of:
  • Which platform (Google, Meta, LinkedIn, TikTok)
  • Which AI client (ChatGPT, Claude, Perplexity, Cursor, etc.)
  • How much data is returned
  • How long the operation takes

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Typical Usage by Task

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Full Workflow Cost Examples

Most users don’t run individual tools — they run workflows. Here’s what typical end-to-end workflows cost:
Can I create campaigns on the free plan? Yes — one campaign, if you know exactly what you want. A medium campaign launch uses 8–12 tool calls, so the free tier (15 calls) is sized to verify Adspirer connects to your AI client and ad accounts and to run one end-to-end campaign as a taste test. For ongoing production work, plan on Plus or above.

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Monthly Usage Examples

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How Adspirer Pro Compares to Hiring

The Pro plan (600 tool calls/month for $99) delivers roughly 120 hours of equivalent specialist work per month — the same workload an in-house paid media specialist or contracted PPC freelancer would cover. The math:
  • Adspirer Pro is ~76× cheaper than building it in-house
  • And ~15× cheaper than even a part-time Upwork contractor (who only covers ~20% of the workload)
  • Annual savings vs in-house: $88,812
  • Annual savings vs Upwork contractor: $16,812
  • Total Adspirer Pro spend per year: $1,188
Reference scenario: a benchmark account spending ~$10K/month on Google Ads with 2–3 active campaigns. See the full breakdown in our research.
Why this comparison matters: Pricing pages typically frame “99/mo"asacost.Therealframeiswhat99/mo" as a cost. The real frame is what 99/mo replaces — the difference between Adspirer Pro and the cheapest alternative that does the same workload is over $1,400/month.

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What Counts as a Tool Call

Counts: Any tool invocation through MCP — get_campaign_performance, research_keywords, create_search_campaign, etc. Does NOT count:
  • Connecting your AI client to Adspirer
  • OAuth authentication / login
  • Viewing your account status
  • AI assistant thinking / reasoning between tool calls
  • Failed tool calls due to authentication errors

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Checking Your Usage

Ask your AI assistant:
This returns your current plan, calls used this month, and calls remaining. The Usage & Billing page at adspirer.ai shows the same numbers, plus a Connection Health card: whether your AI assistant is connected via MCP and, per ad account, whether the OAuth link is healthy or needs reconnecting — with a Test now button that re-checks live.

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Overage billing (Plus plan)

Plus subscribers get pay-as-you-go overage after their 150 included tool calls:

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How it works

  1. Your first 150 tool calls each month are included in your $49 Plus subscription
  2. After 150 calls, each additional call costs $0.50 — billed through Stripe at the end of your billing cycle
  3. Overage charges are capped at 50/month(100extracalls),soyourmaximummonthlybillis50/month (100 extra calls), so your maximum monthly bill is 99
  4. If you hit the $50 cap, tools are paused until your next billing cycle — or you can upgrade to Pro

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Disabling overage

If you prefer the previous behavior (tools stop at 150 calls), toggle overage off from your billing page. When disabled, you’ll see an upgrade prompt at 150 calls instead of being billed per call.
Overage billing applies only to Plus monthly subscribers (0.50/callafter150,cappedatanadditional0.50/call after 150, capped at an additional 50/month). Pro and Max monthly subscribers hit a hard cap — no overage charges. Annual subscribers (Plus, Pro, or Max) never hit overage — the yearly pool is their total budget for the year.

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Upgrading

If you hit your limit mid-month, upgrade takes effect immediately and resets your counter. Visit adspirer.ai to manage your plan. The Manage Subscription link on the Current Plan card opens the Stripe billing portal, where you can update payment details, switch between annual and monthly billing, or cancel.

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FAQ

Monthly plans: No. Tool call limits reset on your monthly billing date. Unused calls do not carry over.Annual plans: No. Your yearly pool renews on your subscription anniversary date. Unused calls at year-end do not roll over to the next year.
Plus subscribers get per-call overage billing after their 150 included calls — 0.50peradditionalcall,cappedat0.50 per additional call, capped at 50/month. Pro and Max plans are fixed subscriptions without per-call billing.
Yes. Your tool call limit is shared across ChatGPT, Claude, Perplexity, Cursor, and all other clients. One account, one limit.
Yes — one campaign, if you know exactly what you want. A typical campaign launch (Google Search, Meta image/video, or LinkedIn) uses 8–12 tool calls when you include keyword research, ad copy, asset validation, and creation. The free tier (15 calls/month) is sized to verify Adspirer connects to your AI client and ad accounts and to run one end-to-end campaign as a taste test — not for ongoing production work. For active campaign management, plan on Plus or above.
It depends on your AI client. Custom MCP connectors require:
  • Claude: Pro, Max, Team, or Enterprise (connectors aren’t available on the Claude free tier)
  • ChatGPT: Plus or Pro (connectors aren’t available on the ChatGPT free tier)
These are AI platform requirements, not Adspirer’s. Free alternatives: Claude Code, Cursor, Codex, Windsurf, OpenClaw, and Gemini CLI connect to Adspirer through their own MCP support — no paid subscription to Claude or ChatGPT required.
You have three options:
  1. Upgrade to a higher tier — takes effect immediately and resets your counter. Go to adspirer.ai to upgrade.
  2. Wait for your monthly reset — your quota resets on your billing date. Tools are paused until then.
  3. Switch to an annual plan — instead of a monthly cap that resets every 30 days, annual subscribers get a single large pool for the whole year. No monthly walls. Use calls when campaigns are active, coast when they’re not.
Plan-specific behavior when you hit a monthly cap:
  • Free (15 calls): Upgrade prompt — no automatic continuation.
  • Plus (150 calls): Overage billing enabled by default — you keep going at 0.50/call,cappedat0.50/call, capped at 50/month. If you’ve hit the cap or disabled overage, you’ll see an upgrade prompt.
  • Pro / Max: Tools pause until next billing cycle — or upgrade to continue.
For urgent needs, email abhi@adspirer.com.
It depends on how many platforms you use, how many campaigns you create, and how often you check performance. See the “Which Plan Do I Need?” section above. You can also try our pricing calculator.
Last modified on June 17, 2026