Exact tool sequences for campaign creation, optimization, and analysis. These are the workflows that agent skills enforce automatically.
Pull metrics from all connected ad platforms and present a unified view.
1. get_connections_status → confirm which platforms are connected
2. get_campaign_performance (Google Ads)
3. get_meta_campaign_performance (Meta Ads)
4. get_linkedin_campaign_performance (LinkedIn Ads)
5. get_tiktok_campaign_performance (TikTok Ads)
→ run in parallel if multi-platform
6. Present side-by-side comparison table
analyze_wasted_spend (Google) — Find keywords with spend but no conversionsdetect_meta_creative_fatigue (Meta) — Identify declining ad performanceexplain_performance_anomaly (any platform) — Diagnose sudden CPA spikes or CTR drops
2. Google Search Campaign Creation
Five-step workflow. Skip a step = campaign creation fails.
1. get_connections_status → verify Google Ads is connected
2. research_keywords → input: business_description, seed_keywords, target_location
→ output: keyword suggestions with real CPC data
3. discover_existing_assets → check if user has images/headlines in Google Ads already
4. suggest_ad_content (if new assets needed) → generate headlines, descriptions within character limits
5. validate_and_prepare_assets → verify assets meet Google's requirements
6. create_search_campaign → campaign created PAUSED
7. ASK USER FOR CONFIRMATION before proceeding
Key Parameters
- research_keywords: business_description, seed_keywords, target_location (e.g., “United States”)
- create_search_campaign: campaign_name, daily_budget (min $10), asset_bundle, targeting
Safety Rules
- Never skip keyword research (even if user provides keywords — validate CPC data)
- Always validate assets before campaign creation
- Campaign is created PAUSED — user reviews before launching
3. Google PMax Campaign Creation
Performance Max campaigns require high-quality assets. Four-step workflow.
1. get_connections_status
2. discover_existing_assets → check for high-quality images, videos, logos
3. help_user_upload (if assets missing) → guide user to upload to Merchant Center or provide URLs
4. validate_and_prepare_assets → PMax requires: 5+ images, 1+ video, 5+ headlines, 5+ descriptions
5. create_pmax_campaign → campaign created PAUSED
6. ASK USER FOR CONFIRMATION
Asset Requirements
- Minimum 5 images (1200x628px landscape + 1200x1200px square)
- Minimum 1 video (under 30 seconds recommended)
- 5 headlines (max 30 chars each)
- 5 descriptions (max 90 chars each)
- 1 logo (1200x1200px)
Six-step workflow for Facebook & Instagram campaigns.
1. get_connections_status → verify Meta Ads is connected
2. search_meta_targeting → find audiences by interests, demographics, behaviors
→ output: targeting options with audience size estimates
3. select_meta_campaign_type → image, video, or carousel based on user's creative
4. discover_meta_assets → check existing creatives in Meta
5. validate_and_prepare_meta_assets → verify image/video URLs meet Meta requirements
6. create_meta_image_campaign | create_meta_video_campaign | create_meta_carousel_campaign
→ campaign created PAUSED
7. ASK USER FOR CONFIRMATION
Creative Requirements by Type
- Image: 1080x1080px, JPG/PNG, under 30MB
- Video: 1080x1080px, MP4/MOV, under 4GB, 1-240 seconds
- Carousel: 2-10 cards, each 1080x1080px
Safety Rules
- Creative assets must be provided as URLs (Google Drive, Dropbox, S3)
- Validate creative URLs are publicly accessible before campaign creation
- Minimum $5/day budget per ad set
5. LinkedIn Campaign Creation
Five-step workflow for B2B sponsored content.
1. get_linkedin_organizations → list user's company pages, select one to advertise under
2. search_linkedin_targeting | research_business_for_linkedin_targeting
→ find B2B audiences by job title, industry, company size, seniority
→ output: targeting options with audience size
3. discover_linkedin_assets → check existing creatives
4. validate_and_prepare_linkedin_assets → verify images meet LinkedIn requirements
5. create_linkedin_image_campaign → campaign created PAUSED
6. ASK USER FOR CONFIRMATION
Targeting Best Practices
- Combine job titles + industries (e.g., “Marketing Manager” + “Computer Software”)
- Add seniority filter for decision-makers (Director, VP, C-level)
- Use company size to match your ICP (Ideal Customer Profile)
- Minimum audience size: 300 members (LinkedIn requirement)
Safety Rules
- Must select organization first (no org = campaign creation fails)
- Minimum $10/day budget
- Image dimensions: 1200x627px or 1200x1200px
6. TikTok Campaign Creation
Three-step workflow (simpler than other platforms).
1. get_connections_status → verify TikTok Ads is connected
2. discover_tiktok_assets → check existing videos
3. validate_and_prepare_tiktok_assets → verify video meets TikTok requirements: 9:16 vertical, 5-60 seconds
4. create_tiktok_campaign → campaign created PAUSED
5. ASK USER FOR CONFIRMATION
Creative Requirements
- Vertical video: 9:16 aspect ratio (1080x1920px)
- Duration: 5-60 seconds (9-15 seconds performs best)
- Format: MP4 or MOV
- File size: Under 500MB
7. Budget Optimization Workflow
Reallocate spend based on performance data.
1. get_campaign_performance → pull last 30 days
2. optimize_budget_allocation (Google)
OR optimize_meta_budget (Meta)
OR optimize_linkedin_budget (LinkedIn)
→ analyzes ROAS or CPA, suggests reallocation
3. Present recommendations in table:
- Current budget allocation
- Recommended budget allocation
- Expected impact (conversions gained)
4. ASK USER FOR APPROVAL before executing changes
Optimization Logic
- Shift budget from low-ROAS campaigns to high-ROAS campaigns
- Increase spend on campaigns with CPA below target
- Decrease or pause campaigns with CPA 2x+ above target
- Maintain minimum budgets per platform (10Google/LinkedIn,5 Meta)
8. Account Management Workflow
Managing multiple ad accounts and checking system status.
1. get_connections_status → shows all connected platforms and account IDs
2. switch_primary_account (if managing multiple accounts) → change active account for subsequent tool calls
3. get_usage_status → check Adspirer plan limits: tool calls used/remaining
4. get_business_profile → view user's Adspirer account details
When to Use
- At the start of every session (verify correct account is active)
- Before creating campaigns (confirm you’re in the right ad account)
- When switching between client accounts (agencies managing multiple advertisers)
9. Automation Workflow
Schedule recurring tasks and set up monitoring.
schedule_brief — Schedule daily/weekly performance summariescreate_monitor — Set alerts for CPA spikes, budget overspend, etc.list_monitors — View active monitorsgenerate_report_now — Generate ad-hoc cross-platform reportslist_scheduled_tasks — View all scheduled briefs and reports
schedule_brief(
platforms=["google", "meta", "linkedin"],
frequency="daily",
time="08:00 AM",
metrics=["spend", "conversions", "cpa"],
delivery_method="email"
)
Example: CPA Spike Monitor
create_monitor(
platform="google",
metric="cpa",
threshold=50, # alert if CPA goes above $50
condition="exceeds",
alert_method="slack"
)
Workflow Principles
These rules apply to ALL workflows:
- Always start with connections check: Run
get_connections_status before platform-specific tools
- Read before write: Research/validate before creating campaigns
- User confirmation required: Ask before any action that affects spend
- Campaigns created PAUSED: User reviews before launching live
- Never retry on error: Report failures, don’t auto-retry campaign creation
- Format results as tables: Make data scannable (columns: metric name, value, change vs. previous period)
Last modified on February 23, 2026
