Add Callout Extensions

Add callout extensions to a campaign.

Callouts are short, non-clickable highlights that appear below your ad. They communicate quick trust signals and differentiators.

IMPORTANT RULES (from google-ads-creative-guidelines.md):

Max 25 characters each
4-8 callouts recommended
Should NOT be CTAs (no “click”, “buy”, “order”, “call”)
Should NOT end with periods

GOOD EXAMPLES:

“Free Shipping”
“24/7 Support”
“No Code Required”
“30 Second Setup”
“Award Winning”

BAD EXAMPLES (will be rejected):

“Click Now” (CTA word)
“Buy Today” (CTA word)
“Free Shipping.” (ends with period)

Parameters:

campaign_id: The campaign ID (REQUIRED). Get from list_campaigns.
callouts: List of callout text strings (REQUIRED). Each max 25 chars.
customer_id: Optional Google Ads customer ID

Execution time: 2-5 seconds

When to use:

User wants to add callouts/highlights to their campaign
User asks about extensions or ad enhancements
After creating a campaign, suggest adding callouts

Example: User: “Add some callouts to my campaign” Agent:

Uses list_campaigns to get campaign_id
Uses add_callout_extensions with relevant callouts

POST

api

tools

add_callout_extensions

execute

Add Callout Extensions

curl --request POST \
  --url https://api.adspirer.ai/api/v1/tools/add_callout_extensions/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "arguments": {
    "callouts": [
      "string"
    ],
    "campaign_id": "<campaign_id>",
    "customer_id": "string"
  }
}
'

{
  "data": {
    "quota": {
      "limit": 150,
      "period_end": "2026-05-01",
      "tier": "plus",
      "used": 42
    },
    "text": "(tool-specific textual output for add_callout_extensions)"
  },
  "success": true,
  "tool": "add_callout_extensions"
}

Authorizations

Authorization

string

header

required

API key from https://adspirer.ai/keys. Prefix sk_live_. Treat as a secret — never commit.

Headers

Idempotency-Key

string<uuid>

Client-generated UUID to make writes idempotent. Strongly recommended for write tools. A repeat call with the same key returns the cached result instead of re-executing. Example: 550e8400-e29b-41d4-a716-446655440000

Body

application/json

All tool arguments are wrapped in an arguments object. The fields accepted inside arguments are listed below — required fields are marked with a red asterisk.

arguments

object

required

Input schema for adding callout extensions to a campaign.

Callouts are short, non-clickable highlights that appear below your ad. They communicate quick trust signals and differentiators.

GOOD EXAMPLES: "Free Shipping", "24/7 Support", "No Code Required", "30 Second Setup" BAD EXAMPLES: "Click Now", "Buy Today" (these are CTAs, not allowed)

From google-ads-creative-guidelines.md:

Max 25 characters each
4-8 callouts recommended
Should NOT be CTAs (no "click", "buy", "order", "call")
Should NOT end with periods

Show child attributes

Response

Tool executed successfully. data.text carries the human-readable result (markdown-friendly). data.quota shows your current usage against the plan limit. data.structured appears when the tool emits machine-parseable structured content. data.content appears for tools that return non-text blocks (images, resources).

Returned on HTTP 200. data.text is the primary human-readable output. data.quota is always present for billable calls. data.structured is set only when the tool emits machine-parseable structured content. data.content is set only when the tool emits non-text content blocks.

data

object

required

Show child attributes

success

boolean

required

tool

string

required

Echoed tool_name from the request URL.

Last modified on April 23, 2026

Add Demand Gen Ad GroupAdd a new ad group with targeting and ads to an EXISTING Demand Gen campaign. Use this after create_demandgen_campaign to add additional ad groups. Each ad group can have: - **Different location targeting** (e.g., US cities vs India cities vs UAE cities) - **Different audience targeting** (e.g., marketing pros vs tech founders vs agency owners) - **Same or different ad creative** (headlines, descriptions, images, videos) **Reuse Existing Audiences:** To attach an existing audience (from Google Ads UI or a previous campaign), pass: - audience_segments.existing_audience_id: numeric audience ID - audience_segments.existing_audience_resource_name: full resource name **Create New Audiences:** To create a new audience from interest segments: - audience_segments.in_market_audience_ids: [80517, 80520] - audience_segments.affinity_audience_ids: [92948] Use search_audiences to find segment IDs. **Parameters:** - campaign_id: Demand Gen campaign ID (from create_demandgen_campaign or list_campaigns) - ad_group_name: Descriptive name - Same creative fields as create_demandgen_campaign (headlines, descriptions, images, etc.) - target_locations: Location targeting specific to this ad group - audience_segments: Audience targeting specific to this ad group **Execution time:** 10-20 seconds

Add Callout Extensions

curl --request POST \
  --url https://api.adspirer.ai/api/v1/tools/add_callout_extensions/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "arguments": {
    "callouts": [
      "string"
    ],
    "campaign_id": "<campaign_id>",
    "customer_id": "string"
  }
}
'

{
  "data": {
    "quota": {
      "limit": 150,
      "period_end": "2026-05-01",
      "tier": "plus",
      "used": 42
    },
    "text": "(tool-specific textual output for add_callout_extensions)"
  },
  "success": true,
  "tool": "add_callout_extensions"
}