User asks about creative fatigue, ad refresh timing, frequency management, declining CTR, when to replace ads, or audience exhaustion on Meta/Facebook/Instagram.
This tool analyzes all Meta Ads creatives for fatigue indicators using frequency-CTR correlation analysis and provides a fatigue score (0-100) for each ad.
Returns:
When to use this tool:
Parameters:
Execution time: 2-5 seconds (cached database query with analysis) Data source: meta_ad_creative_metrics table (ad-level daily metrics with frequency, CTR, video completion)
Fatigue Score Calculation: The fatigue score (0-100) is calculated using weighted factors:
Severity Levels:
<50: Healthy - continue monitoringBest practices:
API key from https://adspirer.ai/keys. Prefix sk_live_. Treat as a secret ā never commit.
Client-generated UUID to make writes idempotent. Strongly recommended for write tools. A repeat call with the same key returns the cached result instead of re-executing. Example: 550e8400-e29b-41d4-a716-446655440000
All tool arguments are wrapped in an arguments object. The fields accepted inside arguments are listed below ā required fields are marked with a red asterisk.
Input schema for Meta creative fatigue detection analysis
Tool executed successfully. data.text carries the human-readable result (markdown-friendly). data.quota shows your current usage against the plan limit. data.structured appears when the tool emits machine-parseable structured content. data.content appears for tools that return non-text blocks (images, resources).
Returned on HTTP 200. data.text is the primary human-readable output. data.quota is always present for billable calls. data.structured is set only when the tool emits machine-parseable structured content. data.content is set only when the tool emits non-text content blocks.