Optimize LinkedIn Budget

User asks how to allocate their LinkedIn budget, wants budget optimization recommendations, or asks “How should I split my LinkedIn spend?”

Uses linear programming to optimize budget allocation across campaigns:

Optimization Process:

Analyzes historical campaign performance
Calculates efficiency scores (conversions or leads per dollar)
Uses scipy linear programming to find optimal allocation
Respects constraints (max change %, min budget, total budget)

Returns:

Current vs Optimized budget allocation
Expected impact (conversion/lead lift)
Campaigns to SCALE, MAINTAIN, REDUCE, or PAUSE
Projected improvement percentage

Constraints Applied:

Total budget = user specified amount
Max change per campaign (default 50%)
Min daily budget (LinkedIn minimum $10, default$ 20)
Only allocate to profitable campaigns (ROAS > 1.0)

Parameters:

total_budget: Total monthly budget to allocate (required, > 0)
lookback_days: Historical data period (7-120). Default: 30
start_date: Optional start date (YYYY-MM-DD). Overrides lookback_days when used with end_date.
end_date: Optional end date (YYYY-MM-DD). Overrides lookback_days when used with start_date. ⚠️ DATE CLARIFICATION: If the user’s date request is vague or ambiguous (e.g., “March to June” without a year, “last quarter”, “recently”, “a few months ago”), ask the user to specify exact dates before calling this tool. Do not assume or guess dates.
target_roas: Target ROAS for optimization
max_change_percentage: Max budget change (0.3-0.7). Default: 0.5
min_daily_budget: Minimum daily budget. Default: $20
optimization_goal: ‘conversions’ or ‘leads’. Default: conversions
ad_account_id: Required for multi-account users. Get from list_connected_accounts

Example Prompts:

“How should I allocate $30K across LinkedIn campaigns?”
“Optimize my LinkedIn budget for leads”
“Which LinkedIn campaigns should get more budget?”
“How can I improve LinkedIn campaign efficiency?”

Execution time: 4-6 seconds

POST

api

tools

optimize_linkedin_budget

execute

Optimize LinkedIn Budget

curl --request POST \
  --url https://api.adspirer.ai/api/v1/tools/optimize_linkedin_budget/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "arguments": {
    "date_range": "string",
    "end_date": "string",
    "lookback_days": 30,
    "raw_data": false,
    "start_date": "string",
    "target_roas": 0.1,
    "total_budget": 1
  }
}
'

{
  "data": {
    "quota": {
      "limit": 150,
      "period_end": "2026-05-01",
      "tier": "plus",
      "used": 42
    },
    "text": "(tool-specific textual output for optimize_linkedin_budget)"
  },
  "success": true,
  "tool": "optimize_linkedin_budget"
}

Authorizations

Authorization

string

header

required

API key from https://adspirer.ai/keys. Prefix sk_live_. Treat as a secret — never commit.

Headers

Idempotency-Key

string<uuid>

Client-generated UUID to make writes idempotent. Strongly recommended for write tools. A repeat call with the same key returns the cached result instead of re-executing. Example: 550e8400-e29b-41d4-a716-446655440000

Body

application/json

All tool arguments are wrapped in an arguments object. The fields accepted inside arguments are listed below — required fields are marked with a red asterisk.

arguments

object

required

Input schema for LinkedIn budget optimization

Show child attributes

Response

Tool executed successfully. data.text carries the human-readable result (markdown-friendly). data.quota shows your current usage against the plan limit. data.structured appears when the tool emits machine-parseable structured content. data.content appears for tools that return non-text blocks (images, resources).

Returned on HTTP 200. data.text is the primary human-readable output. data.quota is always present for billable calls. data.structured is set only when the tool emits machine-parseable structured content. data.content is set only when the tool emits non-text content blocks.

data

object

required

Show child attributes

success

boolean

required

tool

string

required

Echoed tool_name from the request URL.

Last modified on April 23, 2026

Pause LinkedIn CampaignUser wants to pause an active LinkedIn campaign. Pause a campaign to stop serving impressions. Parameters: - campaign_id: Campaign ID to pause (required) - account_id: Optional LinkedIn Ad Account ID What happens: - Campaign status changes to PAUSED - No new impressions will be served - Campaign can be resumed later Execution time: 2-3 seconds

Optimize LinkedIn Budget

curl --request POST \
  --url https://api.adspirer.ai/api/v1/tools/optimize_linkedin_budget/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "arguments": {
    "date_range": "string",
    "end_date": "string",
    "lookback_days": 30,
    "raw_data": false,
    "start_date": "string",
    "target_roas": 0.1,
    "total_budget": 1
  }
}
'

{
  "data": {
    "quota": {
      "limit": 150,
      "period_end": "2026-05-01",
      "tier": "plus",
      "used": 42
    },
    "text": "(tool-specific textual output for optimize_linkedin_budget)"
  },
  "success": true,
  "tool": "optimize_linkedin_budget"
}