Get Meta Campaign Performance

User asks about Meta/Facebook/Instagram ad performance, campaign metrics, ROAS, spend analysis, or wants to understand how their Meta ads are performing.

This tool retrieves comprehensive campaign performance metrics from Meta Ads.

Returns:

Account summary (total spend, impressions, reach, conversions, ROAS)
Campaign breakdown with status and objectives
Top performing campaigns by ROAS
Meta-specific metrics (reach, frequency, reach/impressions ratio)
Optimization recommendations

When to use this tool:

“How are my Meta ads performing?”
“What’s my Facebook campaign ROAS?”
“Show me Instagram ad performance”
“Which Meta campaigns are doing best?”
“Analyze my Meta ad spend”

Parameters:

lookback_days: 7, 14, 30 (default), 60, or 90 days
start_date: Optional start date (YYYY-MM-DD). Overrides lookback_days when used with end_date.
end_date: Optional end date (YYYY-MM-DD). Overrides lookback_days when used with start_date. ⚠️ DATE CLARIFICATION: If the user’s date request is vague or ambiguous (e.g., “March to June” without a year, “last quarter”, “recently”, “a few months ago”), ask the user to specify exact dates before calling this tool. Do not assume or guess dates.
include_recommendations: true (default) or false
ad_account_id: Required for multi-account users. Get from list_connected_accounts

Execution time: 1-3 seconds (cached database query) Data source: campaign_daily_metrics table (updated nightly)

Note: Unlike Google Ads, Meta does not have keyword or search term data. Meta uses interest-based targeting.

POST

api

tools

get_meta_campaign_performance

execute

Get Meta Campaign Performance

curl --request POST \
  --url https://api.adspirer.ai/api/v1/tools/get_meta_campaign_performance/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "arguments": {
    "date_range": "string",
    "end_date": "string",
    "include_recommendations": true,
    "lookback_days": 30,
    "raw_data": false,
    "start_date": "string"
  }
}
'

{
  "data": {
    "quota": {
      "limit": 150,
      "period_end": "2026-05-01",
      "tier": "plus",
      "used": 42
    },
    "text": "(tool-specific textual output for get_meta_campaign_performance)"
  },
  "success": true,
  "tool": "get_meta_campaign_performance"
}

Authorizations

Authorization

string

header

required

API key from https://adspirer.ai/keys. Prefix sk_live_. Treat as a secret — never commit.

Headers

Idempotency-Key

string<uuid>

Client-generated UUID to make writes idempotent. Strongly recommended for write tools. A repeat call with the same key returns the cached result instead of re-executing. Example: 550e8400-e29b-41d4-a716-446655440000

Body

application/json

All tool arguments are wrapped in an arguments object. The fields accepted inside arguments are listed below — required fields are marked with a red asterisk.

arguments

object

required

Input schema for Meta campaign performance analysis

Show child attributes

Response

Tool executed successfully. data.text carries the human-readable result (markdown-friendly). data.quota shows your current usage against the plan limit. data.structured appears when the tool emits machine-parseable structured content. data.content appears for tools that return non-text blocks (images, resources).

Returned on HTTP 200. data.text is the primary human-readable output. data.quota is always present for billable calls. data.structured is set only when the tool emits machine-parseable structured content. data.content is set only when the tool emits non-text content blocks.

data

object

required

Show child attributes

success

boolean

required

tool

string

required

Echoed tool_name from the request URL.

Last modified on April 23, 2026

Get Meta Lead Form SubmissionsUser wants to see lead submissions, lead data, or leads collected from a Meta lead form. Retrieves individual lead submissions for a specific lead form, including contact details and associated ad/campaign information. When to use this tool: - "Show me the leads from form X" - "Get my lead form submissions" - "Download my Meta leads" - "Show lead data from my campaign" - "How many leads did I get?" Returns per lead: - Submission timestamp - Field data (name, email, phone, etc. — varies by form) - Source: organic or paid (with campaign name and ad name) - Lead ID Parameters: - form_id: Lead form ID (required — get from list_meta_lead_forms) - ad_account_id: Required for multi-account users. Get from list_connected_accounts - limit: Maximum leads to return (default: 100) Permission: Requires 'leads_retrieval' scope. If the user gets a permission error, they need to disconnect and reconnect their Meta account to grant the updated permissions. Execution time: 2-5 seconds Data source: Meta Marketing API (live)

Get Meta Campaign Performance

curl --request POST \
  --url https://api.adspirer.ai/api/v1/tools/get_meta_campaign_performance/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "arguments": {
    "date_range": "string",
    "end_date": "string",
    "include_recommendations": true,
    "lookback_days": 30,
    "raw_data": false,
    "start_date": "string"
  }
}
'

{
  "data": {
    "quota": {
      "limit": 150,
      "period_end": "2026-05-01",
      "tier": "plus",
      "used": 42
    },
    "text": "(tool-specific textual output for get_meta_campaign_performance)"
  },
  "success": true,
  "tool": "get_meta_campaign_performance"
}