Duplicate Meta Campaign

User wants to duplicate/copy an existing Meta campaign with all its ad sets, ads, and settings.

IMPORTANT: This creates a NEW real campaign in Meta Ads. The duplicate starts in PAUSED status by default for review.

This tool copies the entire campaign structure including:

Campaign settings (objective, budget strategy)
All ad sets (targeting, budgets, schedules)
All ads (creatives, text, CTAs)

Returns:

Original and new campaign IDs
New campaign status
Ads Manager URL for the new campaign
Next steps for review and activation

When to use this tool:

“Duplicate my campaign”
“Copy campaign [ID]”
“Create a copy of this campaign”
“I want to A/B test with a copy of my campaign”
“Clone my campaign with different targeting”

Parameters:

campaign_id: The Meta Campaign ID to duplicate (required)
new_name: Name for the new campaign (optional, defaults to original + ” - Copy”)
status: Status for new campaign — ‘PAUSED’ (default, recommended) or ‘ACTIVE’

Execution time: 10-30 seconds (depends on campaign size) Creates: New real campaign in Meta Ads

Common use cases:

A/B Testing: Duplicate, then modify targeting or creative on the copy
Seasonal variants: Copy a proven campaign, update copy and dates
New market expansion: Duplicate, change location targeting
Budget testing: Copy, change budget levels

Workflow:

Use list_meta_campaigns to find the campaign ID
Use duplicate_meta_campaign to create the copy
Use update_meta_campaign or update_meta_ad_set to modify the copy
Use resume_meta_campaign when ready to launch

POST

api

tools

duplicate_meta_campaign

execute

Duplicate Meta Campaign

curl --request POST \
  --url https://api.adspirer.ai/api/v1/tools/duplicate_meta_campaign/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "arguments": {
    "ad_account_id": "string",
    "campaign_id": "<campaign_id>",
    "new_name": "string",
    "status": "PAUSED"
  }
}
'

{
  "data": {
    "quota": {
      "limit": 150,
      "period_end": "2026-05-01",
      "tier": "plus",
      "used": 42
    },
    "text": "(tool-specific textual output for duplicate_meta_campaign)"
  },
  "success": true,
  "tool": "duplicate_meta_campaign"
}

Authorizations

Authorization

string

header

required

API key from https://adspirer.ai/keys. Prefix sk_live_. Treat as a secret — never commit.

Headers

Idempotency-Key

string<uuid>

Client-generated UUID to make writes idempotent. Strongly recommended for write tools. A repeat call with the same key returns the cached result instead of re-executing. Example: 550e8400-e29b-41d4-a716-446655440000

Body

application/json

All tool arguments are wrapped in an arguments object. The fields accepted inside arguments are listed below — required fields are marked with a red asterisk.

arguments

object

required

Input schema for duplicating a Meta campaign

Show child attributes

Response

Tool executed successfully. data.text carries the human-readable result (markdown-friendly). data.quota shows your current usage against the plan limit. data.structured appears when the tool emits machine-parseable structured content. data.content appears for tools that return non-text blocks (images, resources).

Returned on HTTP 200. data.text is the primary human-readable output. data.quota is always present for billable calls. data.structured is set only when the tool emits machine-parseable structured content. data.content is set only when the tool emits non-text content blocks.

data

object

required

Show child attributes

success

boolean

required

tool

string

required

Echoed tool_name from the request URL.

Last modified on April 23, 2026

Explain Meta AnomalyUser asks why Meta/Facebook/Instagram performance dropped or changed, what happened to their ROAS/CTR/CPM, or wants to understand why a metric changed during a specific period. This tool analyzes why a specific metric changed during a specified period by comparing it to historical baselines and identifying contributing factors. It detects Meta-specific causes including creative fatigue, audience saturation, placement mix shifts, and auction competition. Returns: - Current metric value vs historical averages (30/60/90-day) - Deviation percentages from baselines - Contributing factors ranked by estimated impact - Factor explanations with details - Similar historical periods with comparable changes - Assessment of anomaly severity (CRITICAL/WARNING/MINOR/NORMAL) - Specific recommendations based on detected factors - Quick actionable items When to use this tool: - "Why did my Meta ROAS drop?" - "What happened to my Facebook CTR this week?" - "Why is my Instagram CPM so high?" - "Explain my Meta performance change" - "My conversions dropped last week - why?" - "Why did my frequency spike?" - "What caused my ROAS to decline 40%?" - "Diagnose my Meta performance problem" Parameters: - metric: Required - 'roas', 'ctr', 'cpc', 'cpm', 'conversions', 'conversion_rate', 'frequency', or 'reach' - period_start: Required - Start date (YYYY-MM-DD format) - period_end: Required - End date (YYYY-MM-DD format, must be ≤30 days from start) - ad_account_id: Required for multi-account users. Get from list_connected_accounts Execution time: 3-8 seconds (statistical analysis across multiple periods) Data source: campaign_daily_metrics + meta_placement_daily_metrics + meta_ad_creative_metrics tables Contributing Factors Detected: - CPM Change: Auction competition fluctuations (holidays, competitor activity) - CTR Change: Creative performance (fatigue, messaging, targeting) - Conversion Rate Change: Landing page or offer issues - Frequency Change: Audience saturation (Meta-specific) - Creative Fatigue: High frequency + declining CTR (Meta-specific) - Placement Mix Change: Shift in placement distribution (Meta-specific) - Campaign Changes: Paused/new campaigns affecting overall performance Severity Levels: - 🔴 CRITICAL (≥40% deviation): Immediate action required - 🟡 WARNING (25-40% deviation): Review recommended - 🟢 MINOR (15-25% deviation): Monitor situation - ✅ NORMAL (`<`15% deviation): Within normal variation Similar Historical Periods: Finds past periods with comparable deviations to provide context (e.g., "similar drop occurred during Black Friday 2024") Best for: - Diagnosing sudden performance drops - Understanding seasonal patterns - Identifying actionable causes vs. external factors - Prioritizing optimization efforts

Duplicate Meta Campaign

curl --request POST \
  --url https://api.adspirer.ai/api/v1/tools/duplicate_meta_campaign/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "arguments": {
    "ad_account_id": "string",
    "campaign_id": "<campaign_id>",
    "new_name": "string",
    "status": "PAUSED"
  }
}
'

{
  "data": {
    "quota": {
      "limit": 150,
      "period_end": "2026-05-01",
      "tier": "plus",
      "used": 42
    },
    "text": "(tool-specific textual output for duplicate_meta_campaign)"
  },
  "success": true,
  "tool": "duplicate_meta_campaign"
}