← Back to Skills Overview

Core Workflows

Exact tool sequences for campaign creation, optimization, and analysis. These are the workflows that agent skills enforce automatically.

1. Performance Analysis (Cross-Platform)

Pull metrics from all connected ad platforms and present a unified view.

Tool Sequence

1. get_connections_status
   ↓ (confirm which platforms are connected)
2. get_campaign_performance (Google Ads)
3. get_meta_campaign_performance (Meta Ads)
4. get_linkedin_campaign_performance (LinkedIn Ads)
5. get_tiktok_campaign_performance (TikTok Ads)
   ↓ (run in parallel if multi-platform)
6. Present side-by-side comparison table

Output Format

Results should be formatted as a table with columns: Platform, Spend, Conversions, CPA, ROAS, CTR.

Deep Analysis Tools (Optional)

  • analyze_wasted_spend (Google) — Find keywords with spend but no conversions
  • detect_meta_creative_fatigue (Meta) — Identify declining ad performance
  • explain_performance_anomaly (any platform) — Diagnose sudden CPA spikes or CTR drops

2. Google Search Campaign Creation

Five-step workflow. Skip a step = campaign creation fails.

Tool Sequence

1. get_connections_status
   ↓ (verify Google Ads is connected)
2. research_keywords
   ↓ (input: business_description, seed_keywords, target_location)
   ↓ (output: keyword suggestions with real CPC data)
3. discover_existing_assets
   ↓ (check if user has images/headlines in Google Ads already)
4. suggest_ad_content (if new assets needed)
   ↓ (generate headlines, descriptions within Google's character limits)
5. validate_and_prepare_assets
   ↓ (verify assets meet Google's requirements)
6. create_search_campaign
   ↓ (campaign created PAUSED)
7. ASK USER FOR CONFIRMATION before proceeding

Key Parameters

  • research_keywords: business_description, seed_keywords, target_location (e.g., "United States")
  • create_search_campaign: campaign_name, daily_budget (min $10), asset_bundle, targeting

Safety Rules

  • Never skip keyword research (even if user provides keywords—validate CPC data)
  • Always validate assets before campaign creation
  • Campaign is created PAUSED—user reviews before launching

3. Google PMax Campaign Creation

Performance Max campaigns require high-quality assets. Four-step workflow.

Tool Sequence

1. get_connections_status
   ↓
2. discover_existing_assets
   ↓ (check for high-quality images, videos, logos)
3. help_user_upload (if assets missing)
   ↓ (guide user to upload to Google Merchant Center or provide URLs)
4. validate_and_prepare_assets
   ↓ (PMax requires: 5+ images, 1+ video, 5+ headlines, 5+ descriptions)
5. create_pmax_campaign
   ↓ (campaign created PAUSED)
6. ASK USER FOR CONFIRMATION

Asset Requirements

  • Minimum 5 images (1200x628px landscape + 1200x1200px square)
  • Minimum 1 video (under 30 seconds recommended)
  • 5 headlines (max 30 chars each)
  • 5 descriptions (max 90 chars each)
  • 1 logo (1200x1200px)

4. Meta Campaign Creation

Six-step workflow for Facebook & Instagram campaigns.

Tool Sequence

1. get_connections_status
   ↓ (verify Meta Ads is connected)
2. search_meta_targeting
   ↓ (find audiences by interests, demographics, behaviors)
   ↓ (output: targeting options with audience size estimates)
3. select_meta_campaign_type
   ↓ (image, video, or carousel based on user's creative)
4. discover_meta_assets
   ↓ (check existing creatives in Meta)
5. validate_and_prepare_meta_assets
   ↓ (verify image/video URLs meet Meta requirements)
6. create_meta_image_campaign | create_meta_video_campaign | create_meta_carousel_campaign
   ↓ (campaign created PAUSED)
7. ASK USER FOR CONFIRMATION

Creative Requirements by Type

  • Image: 1080x1080px, JPG/PNG, under 30MB
  • Video: 1080x1080px, MP4/MOV, under 4GB, 1-240 seconds
  • Carousel: 2-10 cards, each 1080x1080px

Safety Rules

  • Creative assets must be provided as URLs (Google Drive, Dropbox, S3)
  • Validate creative URLs are publicly accessible before campaign creation
  • Minimum $5/day budget per ad set

5. LinkedIn Campaign Creation

Five-step workflow for B2B sponsored content.

Tool Sequence

1. get_linkedin_organizations
   ↓ (list user's company pages, select one to advertise under)
2. search_linkedin_targeting | research_business_for_linkedin_targeting
   ↓ (find B2B audiences by job title, industry, company size, seniority)
   ↓ (output: targeting options with audience size)
3. discover_linkedin_assets
   ↓ (check existing creatives)
4. validate_and_prepare_linkedin_assets
   ↓ (verify images meet LinkedIn requirements)
5. create_linkedin_image_campaign
   ↓ (campaign created PAUSED)
6. ASK USER FOR CONFIRMATION

Targeting Best Practices

  • Combine job titles + industries (e.g., "Marketing Manager" + "Computer Software")
  • Add seniority filter for decision-makers (Director, VP, C-level)
  • Use company size to match your ICP (Ideal Customer Profile)
  • Minimum audience size: 300 members (LinkedIn requirement)

Safety Rules

  • Must select organization first (no org = campaign creation fails)
  • Minimum $10/day budget
  • Image dimensions: 1200x627px or 1200x1200px

6. TikTok Campaign Creation

Three-step workflow (simpler than other platforms).

Tool Sequence

1. get_connections_status
   ↓ (verify TikTok Ads is connected)
2. discover_tiktok_assets
   ↓ (check existing videos)
3. validate_and_prepare_tiktok_assets
   ↓ (verify video meets TikTok requirements: 9:16 vertical, 5-60 seconds)
4. create_tiktok_campaign
   ↓ (campaign created PAUSED)
5. ASK USER FOR CONFIRMATION

Creative Requirements

  • Vertical video: 9:16 aspect ratio (1080x1920px)
  • Duration: 5-60 seconds (9-15 seconds performs best)
  • Format: MP4 or MOV
  • File size: Under 500MB

7. Budget Optimization Workflow

Reallocate spend based on performance data.

Tool Sequence (Per Platform)

1. get_campaign_performance (pull last 30 days)
   ↓
2. optimize_budget_allocation (Google)
   OR optimize_meta_budget (Meta)
   OR optimize_linkedin_budget (LinkedIn)
   ↓ (analyzes ROAS or CPA, suggests reallocation)
3. Present recommendations in table:
   - Current budget allocation
   - Recommended budget allocation
   - Expected impact (conversions gained)
4. ASK USER FOR APPROVAL before executing changes

Optimization Logic

  • Shift budget from low-ROAS campaigns to high-ROAS campaigns
  • Increase spend on campaigns with CPA below target
  • Decrease or pause campaigns with CPA 2x+ above target
  • Maintain minimum budgets per platform ($10 Google/LinkedIn, $5 Meta)

8. Account Management Workflow

Managing multiple ad accounts and checking system status.

Tool Sequence

1. get_connections_status
   ↓ (shows all connected platforms and account IDs)
2. switch_primary_account (if managing multiple accounts)
   ↓ (change active account for subsequent tool calls)
3. get_usage_status
   ↓ (check Adspirer plan limits: tool calls used/remaining)
4. get_business_profile
   ↓ (view user's Adspirer account details)

When to Use

  • At the start of every session (verify correct account is active)
  • Before creating campaigns (confirm you're in the right ad account)
  • When switching between client accounts (agencies managing multiple advertisers)

9. Automation Workflow

Schedule recurring tasks and set up monitoring.

Available Automation Tools

  • schedule_brief — Schedule daily/weekly performance summaries
  • create_monitor — Set alerts for CPA spikes, budget overspend, etc.
  • list_monitors — View active monitors
  • generate_report_now — Generate ad-hoc cross-platform reports
  • list_scheduled_tasks — View all scheduled briefs and reports

Example: Daily Performance Brief

schedule_brief(
  platforms=["google", "meta", "linkedin"],
  frequency="daily",
  time="08:00 AM",
  metrics=["spend", "conversions", "cpa"],
  delivery_method="email"
)

Example: CPA Spike Monitor

create_monitor(
  platform="google",
  metric="cpa",
  threshold=50,  # alert if CPA goes above $50
  condition="exceeds",
  alert_method="slack"
)

Workflow Principles

These rules apply to ALL workflows:

  1. Always start with connections check: Run get_connections_status before platform-specific tools
  2. Read before write: Research/validate before creating campaigns
  3. User confirmation required: Ask before any action that affects spend
  4. Campaigns created PAUSED: User reviews before launching live
  5. Never retry on error: Report failures, don't auto-retry campaign creation
  6. Format results as tables: Make data scannable (columns: metric name, value, change vs. previous period)

Next Steps