Adspirer today announced a partnership with BlueRock to secure its AI-driven advertising platform with runtime security and observability built specifically for agentic systems. As advertisers increasingly operate campaigns through AI assistants like ChatGPT and Claude, the partnership brings dedicated protection to autonomous agents acting on live ad accounts across Google, Meta, TikTok, LinkedIn, Amazon, and ChatGPT (OpenAI) Ads.

Why this matters

Adspirer lets people manage and optimize advertising through natural conversation, with AI agents executing real operations against real ad accounts. That convenience introduces a security challenge that traditional tooling wasn't designed for: autonomous agents making decisions across sensitive ad platforms create a surface that static code scanning and logging can't fully cover.

BlueRock addresses exactly that gap. Its platform provides visibility and control over how AI agents execute — across models, tools, MCP servers, and runtime — and applies context-aware controls at the point of action.

What BlueRock brings to Adspirer

Through this collaboration, Adspirer's agentic advertising operations are backed by BlueRock's security platform, including:

Agentic observability — a real-time, connected view of agent decisions across tools, MCP servers, and execution behavior.
Context-powered guardrails — runtime-aware controls that govern actions as they propagate.
MCP-specific protection — pre-deployment scanning mapped to the OWASP MCP Top 10, plus discovery and verification of MCP servers and tools.

The result, as detailed in BlueRock's customer story, is improved visibility into MCP activity, reduced complexity during investigations, strengthened security across development and runtime, and stronger assurance for enterprise customers.

"BlueRock gives us the visibility and control we need to run agentic systems with confidence."

— CEO, Adspirer

Built for scale

The partnership supports Adspirer's operations at significant scale. At the time of the collaboration, Adspirer's environment spanned approximately 3,000 customer environments and 50 million MCP tool calls per day — the kind of volume that makes runtime, agent-aware security a requirement rather than a nice-to-have.

BlueRock's deployment integrated alongside Adspirer's existing MCP workloads, with an observe-only option that didn't disrupt existing conversational AI workflows.

Security as a foundation

Security has been a first-class concern for Adspirer from the start: connections use OAuth 2.1 with PKCE, ad-platform tokens are stored encrypted, new campaigns are created paused, and the most destructive operations on existing campaigns are not exposed in the tool layer. The BlueRock partnership extends that foundation into the runtime behavior of the AI agents themselves.

BlueRock published its perspective on the collaboration in "How Adspirer Secures Agentic Marketing at Scale" by Harold Byun, CEO of BlueRock, and a full customer story is available at bluerock.io/customers/adspirer.

About Adspirer

Adspirer is an AI advertising platform operated through the AI assistants people already use — ChatGPT, Claude, Cursor, and more — over the Model Context Protocol. It covers six ad platforms with hundreds of documented tools, a deep analytics layer, monitoring, and an Ad Ops agent. Adspirer is owned and operated by Betsonagi LLC. Learn more at adspirer.com.

About BlueRock

BlueRock provides AI agent security and observability, helping teams see, understand, and control how AI agents execute across models, tools, MCP servers, and runtime. Learn more at bluerock.io.

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Adspirer Partners with BlueRock to Secure Agentic Advertising at Scale