Adspirer Opens an Open-Source Plugin Ecosystem for AI Ad Tools

Adspirer is opening an open-source plugin ecosystem. Developers can now build MCP "plugins" — small Python tools that analyze a user's ad data and run for every Adspirer user, right inside Claude and ChatGPT. The repository, SDK, contributor tooling, and security gates are live today at github.com/Adspirer/adspirer-mcp-community under the Apache-2.0 license.

What a plugin is

A plugin is one or more MCP tools written in Python. It reads a user's ad data — read-only, through a brokered, scope-checked client — and does useful compute: clustering, scoring, anomaly detection, recommendations, reporting. Developers never write authentication code, never see an OAuth token, and never touch a database. They get a read-only data client and the user's arguments, and write the logic.

The result is a single, growing catalog: build a tool once, and it becomes available to Adspirer users in their AI assistant.

Built for safety from the start

Plugin code is treated as untrusted, and the architecture reflects that:

• Credential-free, network-isolated execution. Plugins run in a sandboxed process and can only reach account data through the broker — never directly, never with credentials.
• Read-only to ad accounts (v1). Plugins analyze and recommend; they do not modify campaigns. That covers the large majority of genuinely useful tools.
• A hard, blocking security gate on every contribution. Static analysis, secret/dependency/malware scans, schema-quality checks, and tests all run automatically — and an Adspirer maintainer reviews every plugin before it can merge.
• Scope-checked access. Each tool declares the read scopes it needs, and the broker enforces, server-side, that a plugin only ever reads the invoking user's own data.

From idea to live tool

The contributor flow is designed to be fast and self-serve. A developer signs up, connects any one ad platform with real data, and creates an API key. They can then list the full catalog of read-only tools to build on — 163 read-only tools across platforms including Google, Meta, TikTok, LinkedIn, and Amazon — write a plugin against the SDK, and test it end-to-end against their own real data locally before opening a pull request. After review and a final maintainer step, the plugin goes live for users.

Free to use, open to build on

Plugins are free for Adspirer users — they extend the platform at no additional cost. For developers, the project is open source under Apache-2.0, with a clear contribution guide and contributor agreement.

This is an early, read-only first version, and it will grow. To build a plugin, start with the repository's contribution guide: github.com/Adspirer/adspirer-mcp-community. To learn more about building on Adspirer, see the developers page.

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About Adspirer

Adspirer is an AI advertising platform operated through the AI assistants people already use — ChatGPT, Claude, Cursor, and more — over the Model Context Protocol. It covers six ad platforms with hundreds of documented tools, a deep analytics layer, monitoring, and an Ad Ops agent. Adspirer is owned and operated by Betsonagi LLC. Learn more at adspirer.com.

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