Your AI advertising manager inside Cursor. The performance marketing agent runs as a Cursor subagent with 5 dedicated skills and 2 Cursor Rules that auto-trigger the right workflow for every advertising task.Documentation Index
Fetch the complete documentation index at: https://www.adspirer.com/docs/llms.txt
Use this file to discover all available pages before exploring further.
How It Works
Cursor’s agent mode uses an agentic loop: you describe a task, it reasons, calls tools, reads results, and repeats. When your task involves advertising, Cursor can delegate to the Adspirer subagent — which has its own prompt, memory, skills, and MCP tools.What Makes Cursor Different
Cursor has two features that no other client offers for Adspirer:- Cursor Rules (
.mdcfiles) — auto-trigger advertising workflows based on context. You don’t need to invoke a skill manually. When you mention ad campaigns, the rules kick in automatically. - 5 separate skills — each focused on one workflow. The main skill (
adspirer-ads) handles all campaigns, while 4 specialized skills handle setup, performance review, ad copy, and wasted spend.
What Gets Installed
The one-command installer sets up everything:| Component | File | Purpose |
|---|---|---|
| MCP Server | ~/.cursor/mcp.json | 190+ advertising tools via OAuth |
| Subagent | .cursor/agents/performance-marketing-agent.md | Agent prompt with brand awareness |
| 5 Skills | .cursor/skills/adspirer-*/SKILL.md | Workflow instructions per task type |
| 2 Rules | .cursor/rules/*.mdc | Auto-trigger advertising workflows |
- One-Command Install (Recommended)
- Manual Install
Run from your system terminal, not Cursor’s built-in terminal:Installs MCP server, subagent, all 5 skills, and Cursor Rules. Restart Cursor after installing.
The 5 Skills
Cursor uses 5 separate skills, each focused on one workflow. This maps to Cursor’s skill architecture where each skill has its own invocation command.| Skill | Command | What It Does |
|---|---|---|
| Ad Campaign Management | /adspirer-ads | Full campaign management — all platforms, all workflows |
| Setup | /adspirer-setup | Bootstrap a brand workspace |
| Performance Review | /adspirer-performance-review | Cross-platform performance scorecard |
| Write Ad Copy | /adspirer-write-ad-copy | Brand-voice ad copy from real data |
| Wasted Spend | /adspirer-wasted-spend | Find and fix wasted ad spend |
How Skills Work in Cursor
- Skill descriptions are always in context — Cursor knows what’s available
- Full skill content loads when you invoke it or Cursor matches it automatically
- Each skill is a
SKILL.mdfile in.cursor/skills/adspirer-*/ - You can invoke directly with
/adspirer-*or just describe what you want
Cross-platform wasted spend audit with savings estimate.
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Main Skill: adspirer-ads
The comprehensive skill covering all platforms and workflows:- Campaign creation flows for Google Search, PMax, Meta, LinkedIn, TikTok
- Keyword research with strategy directive filtering
- Cross-platform performance dashboards
- Budget optimization and wasted spend analysis
- Ad extension workflows (sitelinks, callouts, structured snippets)
- Competitive intelligence via web research
- Audience analysis and optimization
- Monitoring and scheduled reporting
Specialized Skills
The 4 smaller skills focus on specific workflows:| Skill | Steps It Follows |
|---|---|
| Setup | Check MCP → Scan folder → Pull live data → Create BRAND.md + STRATEGY.md → Present summary |
| Performance Review | Read context → Read strategy → Pull all platform data → Pull wasted spend → Unified scorecard → Top 3 actions |
| Write Ad Copy | Read brand voice → Read strategy → Pull campaign structure → Analyze search terms → AI suggestions → Filter through brand rules → Present options |
| Wasted Spend | Check connections → Read strategy → Analyze waste per platform → Budget reallocation → Recommend fixes |
Cursor Rules
Cursor Rules are.mdc files that auto-trigger behavior. Adspirer ships 2 rules:
brand-workspace.mdc
Auto-loads brand context on every advertising task:- Reads
BRAND.mdandMEMORY.mdat session start - Reads
STRATEGY.mdfor active directives - Bootstraps new workspaces if
BRAND.mddoesn’t exist - Updates context files when significant changes happen
use-adspirer.mdc
Enforces workflow safety automatically:- Always checks connections first
- Read-before-write enforcement
- User confirmation before spend-affecting actions
- Campaign creation in PAUSED status
- Strategy directive checks before campaign creation
- Mandatory ad extensions for Google Ads campaigns
- Post-creation verification before reporting success
Rules vs Skills
| Rules | Skills | |
|---|---|---|
| Trigger | Automatically based on context | Manually via /command or AI-matched |
| Purpose | Safety enforcement, context loading | Workflow instructions, tool sequences |
| Format | .mdc files with alwaysApply: true | SKILL.md files with frontmatter |
| What they do | ”Always check connections first" | "To create a campaign, follow these 12 steps” |
Without rules, you say “create a Google Ads campaign” and Cursor might jump straight to
create_search_campaign — which fails because there’s no keyword research, no asset validation, no strategy check.With rules, the same prompt triggers the full workflow automatically: connection check → strategy load → keyword research → asset validation → confirmation → creation → extensions → verification.Context Files
The agent uses three persistent files. Cursor’s file isBRAND.md (vs Claude Code’s CLAUDE.md).
BRAND.md — Brand Context
Created by/adspirer-setup. Contains brand overview, voice, audiences, connected platforms, budgets, KPI targets, and performance snapshot.
| Section | Source |
|---|---|
| Brand Overview | Your docs + Adspirer data |
| Brand Voice | Your docs (tone, style, prohibited words) |
| Active Platforms | get_connections_status |
| Budget & Guardrails | Your docs + campaign data |
| Performance Snapshot | Last 30 days from Adspirer |
STRATEGY.md — Strategic Decisions
Same as Claude Code. Persists directives across sessions:MEMORY.md — Past Decisions
Located at.cursor/memory/performance-marketing-agent/MEMORY.md. Tracks campaign actions, optimization results, and learnings.
The Agent Loop
When you invoke/adspirer-performance-review in Cursor:
Web Research
Cursor’s agent has access toWebSearch and WebFetch for competitive research. Before creating any campaign, the agent:
- Crawls your website for positioning, pricing, and value propositions
- Searches for and crawls competitor websites
- Combines web data with Adspirer data (search terms, keyword volumes)
- Presents a research brief before building your campaign
Safety Rules
| Rule | How It Works |
|---|---|
| User confirmation for spend | Agent always asks before creating campaigns or changing budgets |
| Campaigns created PAUSED | All create_* tools default to PAUSED status |
| Read-before-write | Connection check → research → validate → create |
| Never retry on error | Reports the error instead of retrying |
| Budget guardrails | Checks BRAND.md budget limits before spend-affecting actions |
| Strategy compliance | Reads STRATEGY.md and flags conflicts |
| Post-creation verification | Verifies ad groups, keywords, ads, and extensions |
| Cursor Rules enforcement | use-adspirer.mdc auto-triggers safety checks |
Comparison with Other Clients
| Feature | Cursor | Claude Code | Codex |
|---|---|---|---|
| Agent type | Subagent | Subagent | Agent config |
| Brand context file | BRAND.md | CLAUDE.md | AGENTS.md |
| Skills | 5 separate | 1 comprehensive | 5 separate |
| Commands | /adspirer-* | /adspirer:* | $adspirer-* |
| Memory | MEMORY.md | MEMORY.md | Not available |
| Rules (auto-trigger) | 2 rule files | — | Safety rules |
| Web research | WebSearch + WebFetch | WebSearch + WebFetch | Not available |
FAQ
Do I need Cursor Rules to use Adspirer?
Do I need Cursor Rules to use Adspirer?
No, but they make everything smoother. Without rules, you need to be more explicit (“first check my connections, then research keywords”). With rules, safety checks and context loading happen automatically.
Can I edit the rules and skills?
Can I edit the rules and skills?
Yes. Rules are
.mdc files in .cursor/rules/. Skills are SKILL.md files in .cursor/skills/. Edit them to change default behaviors, add custom workflows, or modify safety rules.What's the difference between the subagent and Composer?
What's the difference between the subagent and Composer?
Cursor’s Composer is the main agent mode for coding tasks. The Adspirer subagent is a specialized agent that Composer can delegate to when advertising tasks come up. The subagent has its own context, so ad workflows don’t bloat your coding session.
Can I use Adspirer in Cursor without the agent?
Can I use Adspirer in Cursor without the agent?
Yes. Just add the MCP server and you get 190+ tools directly. But without the agent, skills, and rules, you lose brand awareness, workflow enforcement, strategy persistence, and memory.
Related Documentation
- Claude Code Agent — How Adspirer works in Claude Code
- Codex Agent — How Adspirer works in Codex
- Performance Marketing Agent — Architecture overview
- Skill Reference — All 5 skills with invocation details
- Cursor Setup — Installation guide