Run the Adspirer Marketing Agent in OpenClaw

Your AI advertising manager in OpenClaw. The Adspirer plugin ships a 14KB SKILL.md instruction file that turns OpenClaw into a specialized advertising agent — pre-configured, pre-trained, ready to run campaigns.

How It Works

OpenClaw discovers the SKILL.md file bundled with the plugin and loads it when your request matches advertising keywords. The skill file teaches OpenClaw the right tool sequences, safety rules, and platform-specific nuances.

What Makes OpenClaw Different

OpenClaw has some unique characteristics compared to Claude Code, Cursor, and Codex:

Bundled skill — The 14KB SKILL.md ships inside the plugin. No separate skill or agent installation.
No context files — OpenClaw doesn’t use CLAUDE.md, BRAND.md, or AGENTS.md. It relies on the SKILL.md and your prompts for context.
No memory or strategy — No MEMORY.md or STRATEGY.md. Each session starts fresh.
Tool groups — You can enable/disable entire platforms or cherry-pick individual tools.
claw.json manifest — Defines plugin metadata, permissions, and network access.

What Gets Installed

One command installs everything:

Component	File	Purpose
MCP Server	Plugin config	400+ advertising tools via OAuth
Skill file	`SKILL.md` (bundled)	Complete workflow instructions for all platforms
Manifest	`claw.json`	Plugin metadata, permissions, network access

openclaw plugins install openclaw-adspirer

No separate agent, skill, or rules installation needed. Restart OpenClaw after installing.

Sign up for Adspirer — free to start

15 free tool calls/month. No credit card required. Connect your ad accounts in 2 minutes.

The Skill File

Most MCP integrations give you raw tool access. OpenClaw gives you a 14,400-character instruction manual that covers:

400+ tools documented — every parameter, every edge case
6 complete workflows — performance analysis, keyword research, campaign creation (per platform), budget optimization, account management, automation
Platform quick reference — when to use each platform, minimum budgets, best use cases
Safety rules — what to always check first, what requires user confirmation, what never to retry
Troubleshooting guide — common errors and how to fix them

This isn’t configuration. It’s training. OpenClaw reads the SKILL.md file and knows how to behave like an expert advertising manager.

How the Skill Loads

OpenClaw discovers the SKILL.md from the plugin’s claw.json manifest ("entry": "SKILL.md")
When your request matches advertising keywords (PPC, ad campaign, ROAS, keyword research, etc.), the skill activates
OpenClaw follows the workflow instructions in the skill file — not guessing tool order
Safety rules from the skill enforce confirmation gates and PAUSED campaign creation

Tool Groups

The plugin organizes tools into platform groups you can enable or disable:

Group	Platform	Tools
`google_ads`	Google Ads	39
`meta_ads`	Meta Ads	20
`linkedin_ads`	LinkedIn Ads	28
`tiktok_ads`	TikTok Ads	4
`manus`	Automation	8
`system`	Cross-Platform	4

Filtering by Platform

Enable only the platforms you use:

config:
  enabledGroups: ["google_ads", "meta_ads"]

Or cherry-pick individual tools:

config:
  enabledTools: ["get_campaign_performance", "research_keywords", "analyze_wasted_spend"]

Example Prompts

Google Search campaign with keyword research and negative keywords.

Cross-platform performance report with wasted spend analysis.

The claw.json Manifest

The plugin includes a manifest that defines metadata and permissions:

{
  "name": "adspirer-ads-agent",
  "version": "1.2.1",
  "displayName": "Adspirer Ads Agent",
  "category": "marketing",
  "entry": "SKILL.md",
  "permissions": {
    "network": ["mcp.adspirer.com", "www.adspirer.com"]
  }
}

The entry field points to the SKILL.md — this is how OpenClaw knows which file contains the agent’s instructions. Network permissions restrict the plugin to Adspirer’s servers only.

Safety Rules

The skill file includes safety rules that OpenClaw enforces automatically:

Rule	How It Works
User confirmation for spend	Agent asks before creating campaigns or changing budgets
Campaigns created PAUSED	All `create_*` tools default to PAUSED status
Read-before-write	Connection check → research → validate → create
Never retry on error	Reports errors instead of retrying campaign creation
Platform minimums enforced	Google/LinkedIn $10/day, Meta no minimum
Post-creation verification	Verifies ad groups, keywords, ads after creation

Comparison with Other Clients

Feature	OpenClaw	Claude Code	Cursor	Codex
Agent type	Bundled skill	Subagent	Subagent	Agent config
Brand context file	None	`CLAUDE.md`	`BRAND.md`	`AGENTS.md`
Skills	1 bundled	1 comprehensive	5 separate	5 separate
Memory	Not available	`MEMORY.md`	`MEMORY.md`	Not available
Strategy	Not available	`STRATEGY.md`	`STRATEGY.md`	`STRATEGY.md`
Web research	Not available	`WebSearch` + `WebFetch`	`WebSearch` + `WebFetch`	Not available
Tool filtering	Group + individual	—	—	—
Setup	1 command	Plugin install	Bash installer	Bash installer

FAQ

What's the difference between OpenClaw and other MCP clients?

Other clients give you access to Adspirer’s tools and require separate agent/skill installation. OpenClaw bundles everything in one plugin — the SKILL.md instruction file ships inside the plugin itself. Less setup, more intelligence out of the box.

Can I edit the skill file?

Yes. The SKILL.md is in the plugin directory. Edit it to change default behaviors, add custom workflows, or modify safety rules. Changes take effect on the next OpenClaw restart.

Why doesn't OpenClaw have memory or strategy files?

OpenClaw doesn’t have a persistent memory system like Claude Code or Cursor. Each session starts fresh. If you need cross-session persistence, use Claude Code or Cursor instead.

Can I use only Google Ads tools?

Yes. Set enabledGroups: ["google_ads"] in your config to disable all other platforms. Or use enabledTools to cherry-pick specific tools.

Claude Code Agent — How Adspirer works in Claude Code
Cursor Agent — How Adspirer works in Cursor
Codex Agent — How Adspirer works in Codex
Performance Marketing Agent — Architecture overview
Skill Reference — All 5 skills with invocation details
OpenClaw Setup — Installation guide

Getting Started

AI Clients

Ad Platforms

Integrations

Agent Skills

Resources

Run the Adspirer Marketing Agent in OpenClaw

How It Works

What Makes OpenClaw Different

What Gets Installed

Sign up for Adspirer — free to start

The Skill File

How the Skill Loads

Tool Groups

Filtering by Platform

Example Prompts

The claw.json Manifest

Safety Rules

Comparison with Other Clients

FAQ

​How It Works

​What Makes OpenClaw Different

​What Gets Installed

Sign up for Adspirer — free to start

​The Skill File

​How the Skill Loads

​Tool Groups

​Filtering by Platform

​Example Prompts

​The claw.json Manifest

​Safety Rules

​Comparison with Other Clients

​FAQ

​Related Documentation

How It Works

What Makes OpenClaw Different

What Gets Installed

The Skill File

How the Skill Loads

Tool Groups

Filtering by Platform

Example Prompts

The claw.json Manifest

Safety Rules

Comparison with Other Clients

FAQ

Related Documentation