Prerequisites
- A Claude Max, Team, or Enterprise subscription (Cowork requires Max or above)
- An Adspirer account (free to start)
- At least one ad platform account: Google Ads, Meta Ads, LinkedIn Ads, or TikTok Ads
Setup (5 Minutes)
Go to Customize
Click Customize in the left sidebar. You’ll see options for Skills, Connectors, and Browse Plugins.
Browse Plugins
Click Browse plugins, then switch to the Personal tab. Click the + button and select Add marketplace from GitHub.
Install the Plugin
After syncing, the Adspirer plugin appears in your Personal tab. Click on it to install.
Review Plugin Contents
Once installed, you’ll see everything included in the Adspirer plugin:Commands — Slash commands that trigger proven advertising workflows:
/performance-review— Run a cross-platform performance review/refresh-brand-context— Re-scan brand docs and update CLAUDE.md/setup— Set up your brand workspace/wasted-spend— Find and fix wasted ad spend across all platforms/write-ad-copy— Write brand-voice-compliant ad copy
Install the Connector
In the left sidebar under the Adspirer plugin, click Connectors. You’ll see the adspirer connector. Click Install.
Add the Connector
A popup appears with the connector pre-filled (name: 
adspirer, URL: https://mcp.adspirer.com/mcp). Click Add.Authenticate with Adspirer
Your browser opens and redirects to Adspirer’s OAuth page. Sign in (or create an account) and link your Google Ads, Meta Ads, LinkedIn Ads, and/or TikTok accounts.Once authorized, you’ll see the connector status change to connected with all 100+ tools listed under tool permissions.
Work in a Brand Folder
Back on the Cowork main screen, click Work in a folder and select the folder containing your brand documents — voice of customer research, brand guidelines, previous campaigns, keyword research, audience targeting docs, or any other brand context.Claude Cowork will use this folder as your brand workspace. The more context you provide, the better Adspirer’s recommendations and ad copy will be.
Your brand folder can contain docs or be completely empty — the agent builds context from your live ad platform data either way. More docs = better brand context = better ad copy and recommendations.
You’re connected. Claude Cowork now has access to 100+ advertising tools, brand-aware skills, and a performance marketing agent.
Slash Commands
The plugin includes 5 slash commands that trigger proven workflows:| Command | What it Does |
|---|---|
/setup | Bootstrap a brand workspace — connect accounts, scan docs, pull data, create CLAUDE.md |
/performance-review | Cross-platform performance scorecard with KPI comparison |
/write-ad-copy | Brand-voice ad copy from real keyword and performance data |
/wasted-spend | Find and fix wasted spend across all platforms |
/refresh-brand-context | Re-scan docs and update CLAUDE.md with latest data |
What You Can Do
100+ tools across 4 ad platforms:| Platform | Tools | Key Capabilities |
|---|---|---|
| Google Ads | 39 | Keyword research with real CPC data, Search & PMax campaigns, wasted spend analysis, budget optimization |
| Meta Ads | 20 | Image/video/carousel campaigns, audience targeting, creative fatigue detection |
| LinkedIn Ads | 28 | Sponsored content, lead gen forms, B2B targeting by job title, industry, seniority |
| TikTok Ads | 4 | In-feed campaigns, asset validation, performance analysis |
Example Prompts
Research Keywords
Keyword research with real CPC data from Google Keyword Planner.
Create a Campaign
Google Search campaign with keyword research and intent grouping.
Cross-Platform Audit
Multi-platform audit with prioritized action list and savings estimate.
Why Claude Cowork for Advertising
- Brand-Aware — Works in your brand folder. Claude reads your brand docs, voice guidelines, and past campaigns before writing ads or making recommendations.
- Plugin Ecosystem — One install gives you the MCP connector, slash commands, skills, and a performance marketing agent. No manual config.
- Performance Marketing Agent — A specialized agent that knows how to use all 100+ Adspirer tools in the right order with safety rules.
- Progress Streaming — Real-time updates during long operations. See campaign creation progress as it happens.
- Native MCP — Anthropic created the Model Context Protocol. Claude has the deepest, most reliable integration.
FAQ
What is Claude Cowork?
What is Claude Cowork?
Claude Cowork is Claude’s workspace mode where you can work in a folder, use plugins, and have Claude act as a persistent collaborator. It’s ideal for brand-specific advertising work because Claude reads your entire brand folder for context.
How is Cowork different from Claude Chat?
How is Cowork different from Claude Chat?
Claude Chat uses connectors (just the MCP server). Cowork uses plugins — which bundle the MCP connector, slash commands, skills, and agents together. Cowork also works in a folder, so Claude has your brand context. For advertising, Cowork gives you the richest experience.
Which Claude plans support Cowork?
Which Claude plans support Cowork?
Cowork is available on Claude Max, Team, and Enterprise plans. Pro plans have access to Chat connectors but not the full Cowork experience.
What does the Adspirer plugin include?
What does the Adspirer plugin include?
The plugin installs: the MCP server connection, 5 slash commands (setup, performance-review, write-ad-copy, wasted-spend, refresh-brand-context), 2 advertising skills, and 1 performance marketing agent.
Can I use both Cowork and Claude Chat?
Can I use both Cowork and Claude Chat?
Yes. The Cowork plugin and Chat connector work independently. You can use Cowork for brand-aware workspace sessions and Chat for quick ad questions. Both connect to the same Adspirer MCP server.
How much does this cost?
How much does this cost?
Adspirer pricing is based on tool calls, not ad spend. Free tier: 15 calls/month. Plus: 99/mo for 600 calls. Max: $199/mo for 3,000 calls. See full pricing.
Related Documentation
- Claude Chat Setup — Claude’s MCP connector (no plugin required)
- Claude Code Setup — Terminal-based setup for developers
- Agent Skills Overview — Teach Claude the right workflows
- Google Ads Integration — Full Google Ads tool reference
- Pricing & Plans