Skip to main content
Claude Cowork is Claude’s brand-aware workspace mode inside the Claude desktop app (and on claude.ai) — you open a folder, Claude reads its docs, and you collaborate with it on the work in that folder. This is different from Claude Code, which is Anthropic’s terminal/CLI developer tool. They’re two separate products from Anthropic that both happen to support MCP connectors.
Cowork vs. Claude Code — which page do you want?
Claude Cowork (this page)Claude Code
What it isWorkspace mode in the Claude desktop app — open a folder, chat with Claude about its contentsTerminal CLI / IDE-side developer tool from Anthropic
Where you use itClaude desktop app → Cowork tab (or claude.ai → Cowork)claude command in your shell, or Claude Code desktop
How you connect AdspirerBrowse Plugins → Install Adspirer in Customize (this page)claude mcp add ... in the terminal, or /plugin in Claude Code desktop
Plan requiredClaude Max, Team, or EnterpriseAny Claude plan
Best forBrand-aware advertising work where Claude reads your brand folderTerminal-first developer workflows
This page is for Claude Cowork — Claude’s brand-aware advertising workspace. Connect Adspirer and you get 190+ ad management tools the agent can call against your Google, Meta, LinkedIn, and TikTok accounts, all grounded in the brand folder you point Cowork at.

​
Prerequisites

  • A Claude Max, Team, or Enterprise subscription (Cowork requires Max or above)
  • An Adspirer account (free to start)
  • At least one ad platform account: Google Ads, Meta Ads, LinkedIn Ads, or TikTok Ads

​
Setup (5 Minutes)

The recommended path is Browse Plugins → Install Adspirer. This installs the connector along with 5 slash commands, two skills, and a Performance Marketing Agent in one step.

​
1. Open Cowork and Customize

1

Open Claude Cowork

Open the Claude desktop app (or claude.ai) and click the Cowork tab at the top.
Claude Cowork tab
2

Go to Customize

Click Customize in the left sidebar. You’ll see options for Skills, Connectors, and Browse Plugins.
Claude Cowork Customize page

​
2. Browse Plugins and install Adspirer

The plugin bundles the Adspirer connector with 5 slash commands, two skills, and a Performance Marketing Agent — the full agent experience in one install.
1

Browse Plugins and Install Adspirer

Click Browse plugins and search for adspirer. You’ll see the adspirer-ads-agent plugin in the official marketplace. Click on it to install.
2

Review Plugin Contents

Once installed, you’ll see everything included in the Adspirer plugin:Commands — Slash commands that trigger proven advertising workflows:
  • /performance-review — Run a cross-platform performance review
  • /refresh-brand-context — Re-scan brand docs and update CLAUDE.md
  • /setup — Set up your brand workspace
  • /wasted-spend — Find and fix wasted ad spend across all platforms
  • /write-ad-copy — Write brand-voice-compliant ad copy
Skills — Two skills that teach Claude advertising best practicesAgents — A Performance Marketing Agent that specializes in using Adspirer’s 190+ tools
Adspirer plugin commands, skills, and agents
3

Install the Connector

In the left sidebar under the Adspirer plugin, click Connectors. You’ll see the adspirer connector. Click Install.
Install button grayed out? Two common causes:
  • You’re on a VPN — Many corporate VPNs block the connector handshake to mcp.adspirer.com. Disconnect from the VPN and try again.
  • IT hasn’t enabled external connectors — On Claude Team/Enterprise, external MCP connectors are off by default and won’t appear on the intranet until your workspace admin enables them. Ask your IT or workspace admin to allow external connectors for Adspirer.
Adspirer connector with Install button
4

Add the Connector

A popup appears with the connector pre-filled (name: adspirer, URL: https://mcp.adspirer.com/mcp). Click Add.
Add custom connector dialog
5

Authenticate with Adspirer

Your browser opens and redirects to Adspirer’s OAuth page. Sign in (or create an account) and link your Google Ads, Meta Ads, LinkedIn Ads, and/or TikTok accounts.Once authorized, the connector status flips to connected with all 190+ tools listed under tool permissions.
Connected Adspirer connector showing tools
If the connector doesn’t show as connected right away, restart Claude and check again.

​
3. Open a brand folder and try it

1

Work in a Brand Folder

Back on the Cowork main screen, click Work in a folder and select the folder containing your brand documents — voice of customer research, brand guidelines, previous campaigns, keyword research, audience targeting docs, or any other brand context.Claude Cowork will use this folder as your brand workspace. The more context you provide, the better Adspirer’s recommendations and ad copy will be.
Your brand folder can contain docs or be completely empty — the agent builds context from your live ad platform data either way. More docs = better brand context = better ad copy and recommendations.
2

Try It Now

Sign up for Adspirer — free to start

15 free tool calls/month. No credit card required. Connect your ad accounts in 2 minutes.
You’re connected. Claude Cowork now has access to 190+ advertising tools, brand-aware skills, and a Performance Marketing Agent that knows how to use them in the right order.

​
Slash Commands

The plugin includes 5 slash commands that trigger proven workflows:
CommandWhat it Does
/setupBootstrap a brand workspace — connect accounts, scan docs, pull data, create CLAUDE.md
/performance-reviewCross-platform performance scorecard with KPI comparison
/write-ad-copyBrand-voice ad copy from real keyword and performance data
/wasted-spendFind and fix wasted spend across all platforms
/refresh-brand-contextRe-scan docs and update CLAUDE.md with latest data
You don’t need to remember these — just describe what you want and Claude will use the right workflow.

​
What You Can Do

190+ tools across 4 ad platforms:
PlatformToolsKey Capabilities
Google Ads39Keyword research with real CPC data, Search & PMax campaigns, wasted spend analysis, budget optimization
Meta Ads20Image/video/carousel campaigns, audience targeting, creative fatigue detection
LinkedIn Ads28Sponsored content, lead gen forms, B2B targeting by job title, industry, seniority
TikTok Ads4In-feed campaigns, asset validation, performance analysis

​
Example Prompts

​
Research Keywords

Keyword research with real CPC data from Google Keyword Planner.

Open in Cursor

​
Create a Campaign

Google Search campaign with keyword research and intent grouping.

Open in Cursor

​
Cross-Platform Audit

Multi-platform audit with prioritized action list and savings estimate.

Open in Cursor

​
Why Claude Cowork for Advertising

  • Brand-Aware — Cowork reads the brand folder you point it at. Voice guidelines, past campaigns, audience targeting docs — all of it informs ad copy and recommendations.
  • Desktop App, Not Terminal — Cowork lives in the Claude desktop app and on claude.ai. No CLI, no terminal commands. If you want a CLI workflow, use Claude Code instead.
  • Plugin Ecosystem — The Adspirer plugin ships 5 slash commands, two skills, and a Performance Marketing Agent that knows how to use all 190+ Adspirer tools in the right order with safety rules — all installed in one click from Browse Plugins.
  • Progress Streaming — Real-time updates during long operations. See campaign creation progress as it happens.
  • Native MCP — Anthropic created the Model Context Protocol. Claude has the deepest, most reliable integration.

​
FAQ

Claude Cowork is a workspace mode inside the Claude desktop app (also on claude.ai) where you point Claude at a folder on your machine and it reads everything inside as context — brand docs, voice guidelines, past campaigns, keyword research. You then chat with Claude about that work, and the agent has full visibility into your brand. Cowork is built around folders + plugins + connectors. It’s where brand-aware advertising work happens.
No — they are two different products from Anthropic.
  • Claude Cowork is the workspace mode inside the Claude desktop app and claude.ai. You use it through a GUI. It’s the page you’re on right now.
  • Claude Code is Anthropic’s terminal/CLI developer tool. You run claude in a shell, it works inside your codebase, and it’s optimized for software-engineering workflows. It also has a desktop / IDE-side surface.
They’re separate apps. Cowork ≠ Claude Code. If you typed claude in your terminal to get here, you want the Claude Code setup page, not this one.
Claude Chat (the standard chat interface) supports connectors — you add an MCP server URL and that’s it. Cowork supports the same connectors plus plugins (slash commands, skills, agents) plus brand folders. For one-off ad questions, Chat is fine. For ongoing brand-aware work, Cowork is the richer surface.
Cowork is available on Claude Max, Team, and Enterprise plans. Pro plans have access to Chat connectors but not the full Cowork experience.
The plugin installs: the MCP server connection, 5 slash commands (setup, performance-review, write-ad-copy, wasted-spend, refresh-brand-context), 2 advertising skills, and 1 performance marketing agent — all bundled into a single Browse Plugins → Install step.
Two common causes:
  • You’re on a VPN. Many corporate VPNs block the handshake to mcp.adspirer.com. Disconnect from the VPN and the Install button becomes clickable.
  • Your IT team hasn’t enabled external connectors. On Claude Team/Enterprise, external MCP connectors are off by default and won’t appear on the intranet until your workspace admin enables them. Ask IT or your workspace admin to allow external connectors for Adspirer.
Once either is resolved, the Install button activates and you can proceed.
Yes. The Cowork plugin/connector and Claude Chat connector work independently. You can use Cowork for brand-aware workspace sessions and Chat for quick ad questions. Both connect to the same Adspirer MCP server and share one tool-call quota.
Adspirer pricing is based on tool calls, not ad spend. Free tier: 15 calls/month. Plus: 49/mofor150calls.Pro:49/mo for 150 calls. Pro: 99/mo for 600 calls. Max: $199/mo for 3,000 calls. See full pricing.
Last modified on May 27, 2026