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Claude Cowork is Claude’s brand-aware workspace mode inside the Claude desktop app (and on claude.ai) — you open a folder, Claude reads its docs, and you collaborate with it on the work in that folder. This is different from Claude Code, which is Anthropic’s terminal/CLI developer tool. They’re two separate products from Anthropic that both happen to support MCP connectors.
Cowork vs. Claude Code — which page do you want?
This page is for Claude Cowork — Claude’s brand-aware advertising workspace. Connect Adspirer and you get 400+ ad management tools the agent can call against your Google, Meta, Amazon, ChatGPT Ads, LinkedIn, and TikTok accounts, all grounded in the brand folder you point Cowork at.

How to connect Claude Cowork with Adspirer

Prerequisites

  • A Claude Max, Team, or Enterprise subscription (Cowork requires Max or above)
  • An Adspirer account (free to start)
  • At least one ad platform account: Google Ads, Meta Ads, Amazon Ads, ChatGPT Ads, LinkedIn Ads, or TikTok Ads

Setup (5 Minutes)

Search for Adspirer under Customize → Plugins and click Add. One install brings in Adspirer’s Anthropic-verified connector, 15 skills, 5 slash commands, and a Performance Marketing Agent.

1. Open Cowork and Customize

1

Open Claude Cowork

Open the Claude desktop app (or claude.ai) and click the Cowork tab at the top.
Claude Cowork tab

Select the Cowork tab in Claude

2

Go to Customize

Click Customize in the left sidebar. Skills, Connectors, and Plugins are all managed here.

2. Add the Adspirer plugin from Anthropic’s directory

The plugin comes from Anthropic’s directory and bundles the verified Adspirer Ads & Performance Marketing Agent connector with 15 skills, 5 slash commands, and a Performance Marketing Agent. You don’t add a custom connector or paste a URL.
1

Search Plugins for Adspirer

In Customize, open Plugins, select Discover, and search for adspirer. Choose Adspirer — the listing reads from Anthropic Directory. Or open the Adspirer plugin directly.
Adspirer plugin listing in Claude, from Anthropic Directory, with tabs for Skills 15, Commands 5, Connectors 1, and Agents 1 and an Add button

The Adspirer plugin in Anthropic's directory: 15 skills, 5 commands, 1 connector, 1 agent

2

Click Add

Click Add. The Contents tab lists what installs:
  • Commands: /setup, /performance-review, /write-ad-copy, /wasted-spend, /refresh-brand-context
  • Skills: 15 skills that teach Claude Adspirer’s advertising workflows, per platform and per task
  • Connector: Adspirer Ads & Performance Marketing Agent, the Anthropic-verified connector with 400+ tools
  • Agent: a Performance Marketing Agent that runs ad work with your brand context
3

Connect Adspirer

Claude asks you to connect Adspirer Ads & Performance Marketing Agent. Click Connect. You can also do it later from Customize → Connectors.
Connect button grayed out? Two common causes:
  • You’re on a VPN. Many corporate VPNs block the handshake to mcp.adspirer.com. Disconnect from the VPN and try again.
  • Your workspace hasn’t allowed it. On Claude Team or Enterprise, an owner controls which directory connectors and plugins members can use. Ask them to allow Adspirer. It’s an Anthropic-verified listing, so there’s no custom URL for them to approve.
4

Sign in to Adspirer

Your browser opens Adspirer’s sign-in page. Sign in (or create an account), approve Claude, and link your Google Ads, Meta Ads, Amazon Ads, ChatGPT Ads, LinkedIn Ads, and TikTok accounts at adspirer.ai/connections.Once you’ve approved it, the connector shows as connected and its tools are listed under tool permissions.
Recommended tool permissions. Set Interactive and Read-only tools to Always allow so research, reporting, and dashboards run without interruption. Leave Write / delete tools on Needs approval, so anything that changes a campaign still pauses for your confirmation. Adspirer also creates every new campaign paused by default.
If the connector doesn’t show as connected right away, restart Claude and check again.

3. Open a brand folder and try it

1

Work in a Brand Folder

Back on the Cowork main screen, click Work in a folder and select the folder containing your brand documents — voice of customer research, brand guidelines, previous campaigns, keyword research, audience targeting docs, or any other brand context.Claude Cowork will use this folder as your brand workspace. The more context you provide, the better Adspirer’s recommendations and ad copy will be.
Your brand folder can contain docs or be completely empty — the agent builds context from your live ad platform data either way. More docs = better brand context = better ad copy and recommendations.
2

Try It Now

Sign up for Adspirer — free to start

15 free tool calls/month. No credit card required. Connect your ad accounts in 2 minutes.
You’re connected. Claude Cowork now has access to 400+ advertising tools, brand-aware skills, and a Performance Marketing Agent that knows how to use them in the right order.

Slash Commands

The plugin includes 5 slash commands that trigger proven workflows: You don’t need to remember these — just describe what you want and Claude will use the right workflow.

What You Can Do

400+ tools across 6 ad platforms:

Example Prompts

Research Keywords

Keyword research with real CPC data from Google Keyword Planner.

Open in Cursor

Create a Campaign

Google Search campaign with keyword research and intent grouping.

Open in Cursor

Cross-Platform Audit

Multi-platform audit with prioritized action list and savings estimate.

Open in Cursor

Why Claude Cowork for Advertising

  • Brand-Aware — Cowork reads the brand folder you point it at. Voice guidelines, past campaigns, audience targeting docs — all of it informs ad copy and recommendations.
  • Desktop App, Not Terminal — Cowork lives in the Claude desktop app and on claude.ai. No CLI, no terminal commands. If you want a CLI workflow, use Claude Code instead.
  • Plugin Ecosystem — The Adspirer plugin ships the Anthropic-verified connector, 5 slash commands, 15 skills, and a Performance Marketing Agent that knows how to use all 400+ Adspirer tools in the right order with safety rules — all added in one click from Anthropic’s directory.
  • Progress Streaming — Real-time updates during long operations. See campaign creation progress as it happens.
  • Native MCP — Anthropic created the Model Context Protocol. Claude has the deepest, most reliable integration.

FAQ

Claude Cowork is a workspace mode inside the Claude desktop app (also on claude.ai) where you point Claude at a folder on your machine and it reads everything inside as context — brand docs, voice guidelines, past campaigns, keyword research. You then chat with Claude about that work, and the agent has full visibility into your brand. Cowork is built around folders + plugins + connectors. It’s where brand-aware advertising work happens.
No — they are two different products from Anthropic.
  • Claude Cowork is the workspace mode inside the Claude desktop app and claude.ai. You use it through a GUI. It’s the page you’re on right now.
  • Claude Code is Anthropic’s terminal/CLI developer tool. You run claude in a shell, it works inside your codebase, and it’s optimized for software-engineering workflows. It also has a desktop / IDE-side surface.
They’re separate apps. Cowork ≠ Claude Code. If you typed claude in your terminal to get here, you want the Claude Code setup page, not this one.
Claude Chat (the standard chat interface) supports connectors — you add an MCP server URL and that’s it. Cowork supports the same connectors plus plugins (slash commands, skills, agents) plus brand folders. For one-off ad questions, Chat is fine. For ongoing brand-aware work, Cowork is the richer surface.
Cowork is available on Claude Max, Team, and Enterprise plans. Pro plans have access to Chat connectors but not the full Cowork experience.
The plugin installs Adspirer’s Anthropic-verified connector (Adspirer Ads & Performance Marketing Agent), 5 slash commands (setup, performance-review, write-ad-copy, wasted-spend, refresh-brand-context), 15 advertising skills, and 1 performance marketing agent. It all comes in one Customize → Plugins → Add step.
Two common causes:
  • You’re on a VPN. Many corporate VPNs block the handshake to mcp.adspirer.com. Disconnect from the VPN and the button becomes clickable.
  • Your workspace owner hasn’t allowed it. On Claude Team or Enterprise, owners decide which directory connectors and plugins members can use. Ask your owner or IT admin to allow Adspirer Ads & Performance Marketing Agent. It’s an Anthropic-verified directory listing, so there’s no custom connector for them to review.
Once either is resolved, the button activates and you can continue.
This is a known client-side bug in the Claude desktop/Cowork app — Claude loses its sign-in session between steps and shows “No OAuth flow is in progress.” It’s an issue in Anthropic’s app, not a problem with your Adspirer account or connection.Fix: go to Customize → Connectors, open Adspirer Ads & Performance Marketing Agent, and click Connect from there instead of from the plugin prompt. If it still fails, disconnect it, fully quit and reopen Claude, and connect again. Don’t add Adspirer as a custom connector. The verified listing is the same server, and a second copy duplicates every tool.
Yes. The Cowork plugin/connector and Claude Chat connector work independently. You can use Cowork for brand-aware workspace sessions and Chat for quick ad questions. Both connect to the same Adspirer MCP server and share one tool-call quota.
Adspirer pricing is based on tool calls, not ad spend. Free tier: 15 calls/month. Plus: 49/mofor150calls.Pro:49/mo for 150 calls. Pro: 99/mo for 600 calls. Max: $199/mo for 3,000 calls. See full pricing.
Last modified on September 29, 2026