How it works
Describe the goal
Set guardrails
The agent runs on schedule
You approve every change
The agent measures its own impact
What an agent can do
- Find and scale winners — identify high-ROAS campaigns and propose capped budget increases
- Cut wasted spend — surface search terms with spend and no conversions, propose them as negative keywords
- Rebalance budgets — shift spend toward what’s working
- Guard CPA / ROAS — catch drift against your target and propose corrections
- Flag broken conversion tracking — so you’re never optimizing blind
- Recommendations tab — a running list of prioritized, ad-focused suggestions even before you turn on autonomy
Cross-platform agents
A single agent can reason and act across Google, Meta, TikTok, LinkedIn, and Amazon from one goal. For example:One cross-platform goal spanning three platforms.
Teach your agent
Upload your own context — brand rules, target CPAs, seasonal calendars, standard operating procedures — and every run grounds its decisions in your documents instead of generic best practices. Your agent proposes changes the way you would.Community playbooks
A playbook is an agent’s decision logic — its goal brief, rules, and guardrails — with no account data, budgets, or credentials attached. You can:- Share a playbook you’ve tuned so other advertisers can use your approach
- Fork someone else’s proven playbook onto your own account in one step
Notifications & approvals
Proposals appear in your in-app Approvals inbox, and the agent can email you when it has something waiting. Every notification states the real change and, if a run failed, the real reason — grounded in what actually happened, not a canned template. Money-moving actions always route back to an explicit in-product approval.FAQ
Can an agent spend my budget without asking?
Can an agent spend my budget without asking?
What's the difference between an Ad Ops agent and Agent Skills?
What's the difference between an Ad Ops agent and Agent Skills?
Which plans include Ad Ops agents?
Which plans include Ad Ops agents?
Can I run one agent across multiple ad platforms?
Can I run one agent across multiple ad platforms?

